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Autumn reflections: 5 quick quotes to inspire and motivate
With every year of life that goes by, the summer season seems to get shorter and shorter. I know that’s not the case, but it sure feels...

Alan Shoebridge
Oct 6, 20192 min read


Book review: Lessons from 'Zero Hour for Gen X'
With his subtitle – How the last adult generation can save America from the Millennials – author Matthew Hennessey is obviously being...

Alan Shoebridge
Sep 17, 20192 min read


SHSMD Connections 2019: Inspirations and observations
As Dean Browell wrapped up the conference yesterday and gave everyone a reminder about next year’s destination – SHSMD’s home base of...

Alan Shoebridge
Sep 12, 20193 min read


Thinking about a change? Here’s what matters most
I’ve noticed a LOT of career changes during the past three years or so among my colleagues, peers and extended LinkedIn network. I think...

Alan Shoebridge
Sep 2, 20192 min read


The most frustrating question in healthcare
Although the healthcare industry has made significant strides in providing a more consumer-focused experience in the past five years, one...

Alan Shoebridge
Aug 13, 20192 min read


The value of being a generalist in today's specialized workplace
Is it better to know a lot about a little or a little about a lot? That’s a question that sparks debate among many people, especially...

Alan Shoebridge
Jul 30, 20193 min read


Healthcare price transparency is being built on a false premise
When news came out a few weeks ago about an executive order on price transparency, I noticed many positive headlines heralding the action...

Alan Shoebridge
Jul 9, 20193 min read


Summer is here: 5 quick reflections to inspire you for the next 3 months
Summer gave a false start in Monterey last week with a few very hot days, but everything quickly settled back into spring – although it...

Alan Shoebridge
Jun 20, 20192 min read


Don't you forget about me: Understanding the role of Gen X
NESHCO 2019 Spring Conference Don’t you forget about me: understanding the role of Gen X 3:10 PM - 3:55 PM Thu May 30, 2019 I’m looking...

Alan Shoebridge
May 13, 20191 min read


Sports sponsorships: When do they make sense for healthcare organizations?
With baseball, soccer and the NBA playoffs in full swing, this is the perfect time to write about the value of sports sponsorships for a...

Alan Shoebridge
Apr 22, 20194 min read


Taking practical steps to fix the ACA
“ … those of us who work every day to make our healthcare system more responsive, affordable and comprehensible are shaking our heads in...

Alan Shoebridge
Apr 16, 20191 min read


Hot takes: Three alternative perspectives on healthcare consumerism
Let me start off by saying that I strongly believe in making healthcare more accessible, affordable and understandable for those we...

Alan Shoebridge
Mar 19, 20193 min read


Disrupt your marketing with one simple question
Disruption has been the buzzword in healthcare – and healthcare marketing – for the past five years or so. Yet, we tend to think of that...

Alan Shoebridge
Mar 6, 20192 min read


What you might be overlooking about a career change – part three
When I started this series of blog posts in early 2018 after making a major career change, I never imagined writing about this...

Alan Shoebridge
Feb 13, 20193 min read


Beginning another new career journey
Last year was a time filled with change for me, some of it planned and some of it coming as a complete surprise. Overall, it definitely...

Alan Shoebridge
Jan 29, 20191 min read


2018's best marketing reflection
There was certainly a wealth of good advice from marketers this year, but this quote from Seth Godin's book, "This is Marketing," stuck...

Alan Shoebridge
Dec 30, 20181 min read


Two books to inspire and educate the healthcare marketer
With the year winding down, it’s the perfect time to read and reflect. To help you do that, here are two excellent resources for anyone...

Alan Shoebridge
Dec 18, 20185 min read


4 slides: Healthcare marketing explained!
Late last year, I challenged myself to put together four simple slides that would capture the state of the healthcare industry at a high...

Alan Shoebridge
Dec 3, 20181 min read


Podcast: Survive and thrive during healthcare M&A activity
I had the pleasure of joining my former colleagues, Karina Jennings and Tammy Graves, at the SHSMD Connections conference in October to...

Alan Shoebridge
Nov 19, 20181 min read


Another big change for me in 2018
Several months ago I overheard someone say "your life doesn’t come with a script.” That saying stuck with me, but I didn’t think about it...

Alan Shoebridge
Nov 11, 20181 min read
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