Alan Shoebridge
ICYMI: Five must-read healthcare stories from December
We're all crunched for time and that means we might miss some great content from month to month. Here are five articles from December...
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Alan Shoebridge
- Jan 1, 2018
- 3 min
2017: My year in books
Although I’ve had a life-long love of reading, I often can’t remember the specific books I’ve read from year to year – with a few notable...
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Alan Shoebridge
- Dec 27, 2017
- 2 min
Healthcare marketers: How do you feel about 2018?
Continuing the trend for the past few years, healthcare is in an exciting period of innovation and change, which is pushing marketers,...
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Alan Shoebridge
- Dec 3, 2017
- 3 min
ICYMI: Five of November's must-read healthcare stories
We're all crunched for time and that means we might miss some great content from month to month. Here are five articles from last month...
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Alan Shoebridge
- Nov 7, 2017
- 2 min
HCO fall conference: 7 tweets to inspire and educate
If you couldn't attend the Healthcare Communicators of Oregon conference last week, you missed some engaging speakers and inspiring...
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Alan Shoebridge
- Nov 1, 2017
- 2 min
ICYMI: 5 of October's must-reads for healthcare marketers
We're all crunched for time and that means we might miss some great content from month to month. Here are five articles from last month...
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Alan Shoebridge
- Oct 18, 2017
- 3 min
PowerPoint hate is misplaced: 4 reasons why it works
I generally avoid posting controversial subjects on LinkedIn, relying on Facebook – and sometimes Twitter – as places to vent. However,...
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Alan Shoebridge
- Oct 14, 2017
- 1 min
Providence launches “Dear health” campaign
It’s exciting to see months of hard work come to fruition with a new messaging campaign for Providence in Oregon and Alaska. Drawn from...
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Alan Shoebridge
- Oct 4, 2017
- 1 min
4 slides: Healthcare marketing explained!
Although not always easy to put into practice, good marketing is fairly straightforward if you possess a strong understanding of the core...
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Alan Shoebridge
- Sep 30, 2017
- 1 min
Three days of great insights at SHSMD Connections
For those who could not attend this year's Society for Healthcare Market and Strategy Development (SHSMD) Connections conference, here...
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Alan Shoebridge
- Sep 14, 2017
- 2 min
Leaders take a stand on issues that matter
For regular users of social media, sharing our beliefs and opinions is something we’ve grown comfortable doing during recent years. A...
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Alan Shoebridge
- Jul 28, 2017
- 2 min
Taking time off: How much is enough?
For the first time in many years – perhaps ever – I recently took a full two weeks off from work not during a traditional holiday period...
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Alan Shoebridge
- Apr 2, 2017
- 2 min
The power of setting goals
I realize that saying goals are important is an almost painful statement of the obvious, but please indulge me for a second. Although...
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Alan Shoebridge
- Nov 30, 2016
- 3 min
Three reasons why healthcare can’t neglect Gen X
It might be a cliché, but as a member of Generation X I find myself reacting to something with cynicism and a bit of frustration. That...
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Alan Shoebridge
- Nov 11, 2016
- 3 min
Three reasons why brand matters in healthcare
Although it seems obvious and is largely taken for granted in other industries, healthcare marketers still face obstacles explaining to...
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