About a decade ago, the term “healthcare disruption” started showing up everywhere. It was talked about constantly. It got to the point where I became cynical whenever someone mentioned the term. Why? Well, for one thing disruption is NOT always good. Sometimes it is, but often it generates more hype and media attention than actual transformation. There sure seemed to be a lot of the former and little of the latter as so many companies and leaders weighed in to say they wer

Them: “I want a podcast. I want a newsletter. I want a webinar. I want a …” Us: “You’ll get nothing and like it!” Well, at least that’s what we might like to say at times. Sorry, I had to just get that out of my system. It was probably cathartic for many of you as well. There’s nothing wrong with the tactics above. The problem is what it takes to do them well. For those outside the communications profession, two issues are often underestimated: Creating content is difficult.

I’ll get right to the point. If you’re reading this blog post, I wrote it. The next one? I’ll write that too. And every one after that. Always. What am I on a rant about today? It’s my bright red line about AI, which I developed several years ago. It has not wavered and never will. I will never put out content under my name — byline if you want to get fancy about it — that was developed by an AI agent. This is relevant as I’ve noticed more than a few content creators share st

Note: This blog post was also published as a newsletter article by Healthcare Communicators Northwest . So much has changed for healthcare communicators in the past few years. I know what you’re thinking: That is an understatement to say the least! You would be right and as we look ahead to the rest of this year and beyond, it’s clear to me that the pace of change will not slow down. Far from it. With leaner budgets, reduced staff and the proliferation of AI tools, we are a