Alan Shoebridge
Insights and inspirations from SHSMD Connections 2023
What a tremendous event in Chicago this week! As always, the SHSMD Connections Conference was filled with amazing people, presentations...
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Alan Shoebridge
- Sep 1
- 1 min
SHSMD23: How to make the most out of your experience
After months of having the date circled on my calendar, the SHSMD Connections conference is almost here! Going to industry conferences is...
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Alan Shoebridge
- Aug 22
- 2 min
Breaking the cycle: Knowing when ‘good enough’ is better than perfect
Perfect is the enemy of the good. We’ve all heard some version of that advice. Yet, we often fail to heed it with predictably negative...
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Alan Shoebridge
- Jul 31
- 4 min
Office Work in 2023: Are Communicators Ever Going Back for Good?
Among communicators, there are a few subjects that can spark an instant debate. Whether or not to use an Oxford comma. Whether healthcare...
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Alan Shoebridge
- Jul 21
- 3 min
AHA Leadership Summit recap: A look at the key takeaways and the road ahead for healthcare
After several years of missing out due to various reasons, I was finally able to attend the American Hospital Association’s (AHA) annual...
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Alan Shoebridge
- Jul 3
- 4 min
Healthcare at the halfway point: What’s going well – and not so well – in 2023
Each July we face an uncomfortable truth. Summer has arrived and the current year is more than half over! Time flies when you’re having...
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Alan Shoebridge
- May 31
- 4 min
The era of AI-powered communicators is here. How do we successfully navigate this brave new world?
Everyone is talking about artificial intelligence – it will change everything! That might be a bit of hyperbole, but if you spend any...
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Alan Shoebridge
- Apr 21
- 4 min
HMPS 2023: Insights and inspirations for healthcare communicators and marketers
It’s a challenging time to be involved in healthcare, but it’s also rewarding to see how many people are focused on improving it. Doing...
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Alan Shoebridge
- Apr 10
- 4 min
Insights and observations: Becker’s annual meeting 2023
The phrase “collaboration to make healthcare work better” was scrawled on a chalkboard near the exhibit hall at the Becker’s Healthcare...
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Alan Shoebridge
- Mar 24
- 4 min
Writing versus editing: Does this distinction still matter in the AI era?
“We may quickly find ourselves facing a textpocalypse, where machine-written language becomes the norm and human-written prose the...
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Alan Shoebridge
- Feb 25
- 4 min
Navigating life's challenges: 3 valuable lessons you can learn from driving on snowy roads
If you haven’t heard, Portland, Oregon recently got hit with a surprise heavy snowstorm that caught most drivers out on the freeways...
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Alan Shoebridge
- Jan 19
- 4 min
2023: What we know and don’t know about healthcare
Beginning a new year is always exciting. Although I’m looking forward to what 2023 will bring in terms of opportunities, I know there...
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Alan Shoebridge
- Jan 7
- 3 min
Get lost in a good book: 10 reading recommendations from 2022
Although I’ve always loved reading, I often can’t remember the specific books I’ve read from year to year – with a few notable...
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Alan Shoebridge
- Dec 12, 2022
- 2 min
Getting the most out of 2023: Use these four quarterly strategies for success
As I’m writing this article, there are less than three weeks left until the new year. This is always an exciting time, but for many...
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Alan Shoebridge
- Nov 10, 2022
- 2 min
Planning for 2023: 4 critical questions to ask yourself
This is the time of year when you’ve likely done hours of planning to get ready for the upcoming year or almost no planning at all. No...
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Alan Shoebridge
- Oct 10, 2022
- 4 min
Why a strong brand (still) matters in healthcare
Nearly six years ago, I wrote my first article on the topic of why brand matters in healthcare. I believed a strong brand mattered for...
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Alan Shoebridge
- Sep 15, 2022
- 4 min
Insights and inspirations from SHSMD Connections 2022
Many of us said it repeatedly during the four days of SHSMD Connections 2022, but it was wonderful to see everyone in person at this...
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Alan Shoebridge
- Aug 28, 2022
- 3 min
Four ways to get the most out of SHSMD Connections 2022
After months of having the date circled on my calendar, the SHSMD Connections conference is coming up in just two weeks! Going to...
226 views0 comments
Alan Shoebridge
- Aug 11, 2022
- 4 min
Why don’t leaders and employees agree on remote work? They’re not having the right conversation
The debate over returning to the office – or not – intensified last week with hot takes from business leaders, authors, media gadflies...
101 views0 comments
Alan Shoebridge
- Jul 28, 2022
- 5 min
Amazon’s healthcare disruption: 5 initial takeaways from the One Medical news
Whenever Amazon announces a new business venture in any industry it creates buzz. When the announcement is related to healthcare – turn...
55 views0 comments
