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Mission: Impossible – Communications leader for X
The latest installment of Mission: Impossible is back in theaters this week. And X is looking for a new communications lead. What do...

Alan Shoebridge
May 192 min read
45 views
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Swaay.Health Live: Insights and inspirations
Over the years, I’ve gone to many conferences. Many, many conferences in fact! Believe it or not, I’ve enjoyed them all. I always come...

Alan Shoebridge
Apr 193 min read
78 views
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LOS: Healthcare’s most misunderstood metric
If you work for a hospital, or a health system with multiple hospitals, it’s highly likely that at some point you’ll hear: "we need to...

Alan Shoebridge
Mar 104 min read
45 views
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Get lost in a good book: 10 reading recommendations from 2024
Ten great books that I read in 2024 that you might enjoy in 2025!

Alan Shoebridge
Jan 263 min read
101 views
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The path ahead for healthcare communicators and marketers: 2025 will require balancing positivity and realism
As we start 2025, healthcare in the United States is in rough shape. That’s not exactly news. In fact, our underlying system – if you can...

Alan Shoebridge
Jan 25 min read
57 views
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Brave new healthcare world: AI listening tools enter the exam room
When it comes to the potential impact of AI on healthcare, I consider myself cautiously optimistic. More optimistic in fact than I feel...

Alan Shoebridge
Nov 1, 20244 min read
32 views
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Get out of your bubble! 5 reasons why you should attend a conference this fall
Like the change from summer to fall, conference season arrives every year without fail. Although many people love attending conferences,...

Alan Shoebridge
Sep 20, 20244 min read
27 views
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Progress on burnout has stalled. What can communicators do now?
Burnout impacts people in all fields. It’s certainly not exclusive to those working in communication and public relations. However, there...

Alan Shoebridge
Aug 7, 20245 min read
65 views
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Healthcare is hard; healthcare disruption is harder: Why Walmart Health pulled back on primary care
Sometimes, industry news breaks that is both shocking and not surprising at the same time. That happened this week when Walmart Health...

Alan Shoebridge
May 2, 20245 min read
102 views
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Insights and inspirations for healthcare communicators and marketers at HMPS24
Conferences are a whirlwind of activity. Turn it up to 11 when the location is Las Vegas, which was the site of this year’s Healthcare...

Alan Shoebridge
Apr 21, 20244 min read
181 views
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AI at HMPS24: Your (nearly) complete guide to what’s happening
Artificial intelligence is a hot topic at nearly every healthcare conference this year. How hot is it going to be at HMPS in Las Vegas...

Alan Shoebridge
Mar 30, 20244 min read
312 views
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Say this, not that. What leaders SHOULD have said about remote work
What’s the state of discourse on remote work? Jokes. Mocking. Mandates. PR disasters. The situation is grim, but it doesn’t have to be...

Alan Shoebridge
Feb 23, 20244 min read
50 views
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Get lost in a good book: 10 reading recommendations from 2023
Although I’ve always loved reading, I struggle to remember the specific books I’ve read from year to year – with a few notable...

Alan Shoebridge
Jan 2, 20243 min read
60 views
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You’ve got mail and you probably always will. Why email refuses to fade away
I hate email. I also love email. Many of you probably feel the same way, especially if you remember a time before email existed. At my...

Alan Shoebridge
Dec 27, 20234 min read
29 views
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One year later: Evaluating the impact of AI on content creation
I want to start by looking back about three years. Crypto, blockchain, NFTs, Web 3 and the Metaverse were all getting hyped to incredible...

Alan Shoebridge
Nov 24, 20235 min read
44 views
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2023 Becker's Healthcare CEO/CFO takeaways: Trends, challenges and opportunities
I recently attended the Becker's Healthcare CEO/CFO Roundtable Conference for the first time. I was struck by the level of passion and...

Alan Shoebridge
Nov 20, 20234 min read
43 views
0 comments


HCIC23 is almost here: get ready for an amazing event!
Fall is conference season and that means the annual Healthcare Internet Conference (HCIC) is just around the corner. If you’re joining...

Alan Shoebridge
Oct 6, 20232 min read
59 views
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Insights and inspirations from SHSMD Connections 2023
What a tremendous event in Chicago this week! As always, the SHSMD Connections Conference was filled with amazing people, presentations...

Alan Shoebridge
Sep 13, 20233 min read
134 views
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SHSMD23: How to make the most out of your experience
After months of having the date circled on my calendar, the SHSMD Connections conference is almost here! Going to industry conferences is...

Alan Shoebridge
Sep 1, 20231 min read
108 views
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Breaking the cycle: Knowing when ‘good enough’ is better than perfect
Perfect is the enemy of the good. We’ve all heard some version of that advice. Yet, we often fail to heed it with predictably negative...

Alan Shoebridge
Aug 22, 20232 min read
28 views
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