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    Hospital Week 2022: Sharing gratitude and reflecting on the future
    Alan Shoebridge
    • May 10
    • 2 min

    Hospital Week 2022: Sharing gratitude and reflecting on the future

    The last two years have taken a major toll on our industry as we responded to COVID-19. It has also been a time of amazing...
    21 views0 comments
    The complex nature of competition in healthcare
    Alan Shoebridge
    • Apr 28
    • 1 min

    The complex nature of competition in healthcare

    Healthcare in the United States is a “product” that is different and more complex to promote than just about anything else. Why? One...
    78 views0 comments
    Think fixing our cover letter problem is impossible? Think again!
    Alan Shoebridge
    • Apr 20
    • 3 min

    Think fixing our cover letter problem is impossible? Think again!

    I hate cover letters and you probably do too. As job candidates we hate writing them and as hiring managers we mostly do not read them....
    33 views0 comments
    Improving healthcare: Can separate paths lead us all to the same destination?
    Alan Shoebridge
    • Apr 5
    • 1 min

    Improving healthcare: Can separate paths lead us all to the same destination?

    I recently joined Jared Johnson of the Healthcare Rap podcast for a great conversation on innovation and how to improve healthcare.
    27 views0 comments
    Review: Joe Public 2030 - Five Potent Predictions Reshaping How Consumers Engage Healthcare
    Alan Shoebridge
    • Mar 17
    • 5 min

    Review: Joe Public 2030 - Five Potent Predictions Reshaping How Consumers Engage Healthcare

    Imagine it’s 2030 – what does the healthcare landscape look like in this country? Will there be more choices than ever for consumers,...
    64 views0 comments
    Healthcare is having its first metaverse moment. Does anyone know what that really means?
    Alan Shoebridge
    • Mar 8
    • 4 min

    Healthcare is having its first metaverse moment. Does anyone know what that really means?

    Can I interest you in a "downloadable virtual prescription drug” to treat your virtual health problem? You will probably need to read...
    72 views0 comments
    More of something is always better. Except when it's not. Why one computer screen is better than two
    Alan Shoebridge
    • Mar 1
    • 3 min

    More of something is always better. Except when it's not. Why one computer screen is better than two

    If something is good, we’re conditioned to think that more of it would automatically be better. But what if that’s completely wrong? Case...
    28 views0 comments
    Healthcare hype or real healthcare disruption: How can we tell the difference?
    Alan Shoebridge
    • Feb 1
    • 3 min

    Healthcare hype or real healthcare disruption: How can we tell the difference?

    During the last five years – at least – it seems as if just about any announcement about a non-traditional healthcare provider coming up...
    61 views0 comments
    How to make the most of your time in the 'Never Normal'
    Alan Shoebridge
    • Jan 27
    • 1 min

    How to make the most of your time in the 'Never Normal'

    Nearly everyone in healthcare is still on the COVID-19 rollercoaster. Where I work in Oregon, the national guard is back in our...
    40 views0 comments
    Office, home or hybrid: The remote work battle lines have been drawn. Which model will win?
    Alan Shoebridge
    • Jan 14
    • 3 min

    Office, home or hybrid: The remote work battle lines have been drawn. Which model will win?

    Aside from COVID vaccination mandates and politics, is there any topic more divisive than the future of remote work? And like those other...
    32 views0 comments
    COVID and working in 2022: Get ready for déjà vu all over again
    Alan Shoebridge
    • Dec 31, 2021
    • 4 min

    COVID and working in 2022: Get ready for déjà vu all over again

    Déjà vu: A feeling that one has seen or heard something before. If you’ve worked in healthcare marketing and communications for more than...
    43 views0 comments
    Shifting our perspective: How leaders should respond to COVID disruption at work
    Alan Shoebridge
    • Nov 30, 2021
    • 4 min

    Shifting our perspective: How leaders should respond to COVID disruption at work

    Pre-COVID, many employers approached recruiting new employees with the mindset of putting the burden on candidates to prove why they...
    24 views0 comments
    Somewhere else is always better. Except maybe when it comes to providing your healthcare
    Alan Shoebridge
    • Nov 1, 2021
    • 3 min

    Somewhere else is always better. Except maybe when it comes to providing your healthcare

    “Somewhere else is always better.” OK, I am chopping up a movie quote a bit here, but please allow me some artistic license because that...
    66 views0 comments
    Back to the future: Taking a new path to a familiar destination
    Alan Shoebridge
    • Oct 15, 2021
    • 2 min

    Back to the future: Taking a new path to a familiar destination

    The picture at the top of this article has been my personal laptop’s screensaver since I moved from Portland, Oregon to California nearly...
    154 views0 comments
    Experts are smarter than us. That’s why they are experts!
    Alan Shoebridge
    • Sep 29, 2021
    • 4 min

    Experts are smarter than us. That’s why they are experts!

    It’s a massive understatement to say that society’s response to the COVID-19 pandemic has exposed some faults and raises a lot of...
    41 views0 comments
    Celebrating a milestone: Lessons learned from 100 blog posts
    Alan Shoebridge
    • Sep 7, 2021
    • 3 min

    Celebrating a milestone: Lessons learned from 100 blog posts

    I launched my website - and first blog post - in early 2017. In August of this year, I published my 100th blog post. Depending on your...
    38 views0 comments
    To communicators, ‘nobody’ is a dead end. ‘Not everyone’ is an opportunity worth pursuing
    Alan Shoebridge
    • Aug 19, 2021
    • 2 min

    To communicators, ‘nobody’ is a dead end. ‘Not everyone’ is an opportunity worth pursuing

    My biggest pet peeve as a professional marketer and communicator is hearing people say “nobody knows about us.” Closely related is...
    40 views0 comments
    Pushing through pessimism: Our most important action in fighting COVID-19 vaccine resistance
    Alan Shoebridge
    • Aug 10, 2021
    • 4 min

    Pushing through pessimism: Our most important action in fighting COVID-19 vaccine resistance

    I don’t want to be writing about a surge in COVID-19 cases and vaccine opponents right now, but thinking about much else is difficult and...
    95 views0 comments
    We're still on the COVID-19 roller coaster. Can we make it stop for good in 2021?
    Alan Shoebridge
    • Jul 18, 2021
    • 2 min

    We're still on the COVID-19 roller coaster. Can we make it stop for good in 2021?

    The start to 2021 was difficult as COVID-19 cases throughout the country we're spiking in January and February as vaccine supply was...
    110 views0 comments
    The 1990 Tour: Lessons in grit, perseverance and determination
    Alan Shoebridge
    • Jul 13, 2021
    • 3 min

    The 1990 Tour: Lessons in grit, perseverance and determination

    Grit: Firmness of mind or spirit; unyielding courage in the face of hardship or danger. Sepp Kuss, a native of Colorado riding for the...
    39 views0 comments
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    Hospital Week 2022: Sharing gratitude and reflecting on the future

    Hospital Week 2022: Sharing gratitude and reflecting on the future

    21
    The complex nature of competition in healthcare

    The complex nature of competition in healthcare

    78
    Think fixing our cover letter problem is impossible? Think again!

    Think fixing our cover letter problem is impossible? Think again!

    33
    Improving healthcare: Can separate paths lead us all to the same destination?

    Improving healthcare: Can separate paths lead us all to the same destination?

    27
    Review: Joe Public 2030 - Five Potent Predictions Reshaping How Consumers Engage Healthcare

    Review: Joe Public 2030 - Five Potent Predictions Reshaping How Consumers Engage Healthcare

    64
    Healthcare is having its first metaverse moment. Does anyone know what that really means?

    Healthcare is having its first metaverse moment. Does anyone know what that really means?

    72
    Hospital Week 2022: Sharing gratitude and reflecting on the future

    Hospital Week 2022: Sharing gratitude and reflecting on the future

    210
    The complex nature of competition in healthcare

    The complex nature of competition in healthcare

    780
    Think fixing our cover letter problem is impossible? Think again!

    Think fixing our cover letter problem is impossible? Think again!

    330
    Improving healthcare: Can separate paths lead us all to the same destination?

    Improving healthcare: Can separate paths lead us all to the same destination?

    270
    Review: Joe Public 2030 - Five Potent Predictions Reshaping How Consumers Engage Healthcare

    Review: Joe Public 2030 - Five Potent Predictions Reshaping How Consumers Engage Healthcare

    640
    Healthcare is having its first metaverse moment. Does anyone know what that really means?

    Healthcare is having its first metaverse moment. Does anyone know what that really means?

    720
    More of something is always better. Except when it's not. Why one computer screen is better than two

    More of something is always better. Except when it's not. Why one computer screen is better than two

    280
    Healthcare hype or real healthcare disruption: How can we tell the difference?

    Healthcare hype or real healthcare disruption: How can we tell the difference?

    610
    How to make the most of your time in the 'Never Normal'

    How to make the most of your time in the 'Never Normal'

    400
    Office, home or hybrid: The remote work battle lines have been drawn. Which model will win?

    Office, home or hybrid: The remote work battle lines have been drawn. Which model will win?

    320
    COVID and working in 2022: Get ready for déjà vu all over again

    COVID and working in 2022: Get ready for déjà vu all over again

    430
    Shifting our perspective: How leaders should respond to COVID disruption at work

    Shifting our perspective: How leaders should respond to COVID disruption at work

    240
    Somewhere else is always better. Except maybe when it comes to providing your healthcare

    Somewhere else is always better. Except maybe when it comes to providing your healthcare

    660
    Back to the future: Taking a new path to a familiar destination

    Back to the future: Taking a new path to a familiar destination

    1540
    Experts are smarter than us. That’s why they are experts!

    Experts are smarter than us. That’s why they are experts!

    410
    Celebrating a milestone: Lessons learned from 100 blog posts

    Celebrating a milestone: Lessons learned from 100 blog posts

    380
    To communicators, ‘nobody’ is a dead end. ‘Not everyone’ is an opportunity worth pursuing

    To communicators, ‘nobody’ is a dead end. ‘Not everyone’ is an opportunity worth pursuing

    400
    Pushing through pessimism: Our most important action in fighting COVID-19 vaccine resistance

    Pushing through pessimism: Our most important action in fighting COVID-19 vaccine resistance

    950
    We're still on the COVID-19 roller coaster. Can we make it stop for good in 2021?

    We're still on the COVID-19 roller coaster. Can we make it stop for good in 2021?

    1100
    The 1990 Tour: Lessons in grit, perseverance and determination

    The 1990 Tour: Lessons in grit, perseverance and determination

    390
    Building the fundamentals: How to effectively run your first big meeting

    Building the fundamentals: How to effectively run your first big meeting

    330
    Arguing at work: Are you fighting the good fight or just being difficult?

    Arguing at work: Are you fighting the good fight or just being difficult?

    680
    How to fight off imposter syndrome to keep your career momentum and personal growth going strong

    How to fight off imposter syndrome to keep your career momentum and personal growth going strong

    1560
    Building the fundamentals: 5 questions that help set crystal clear expectations

    Building the fundamentals: 5 questions that help set crystal clear expectations

    610
    3 slides for success: Tips for hiring and getting hired in 2021

    3 slides for success: Tips for hiring and getting hired in 2021

    700
    We are in the era of ‘zombie’ marketing. Like a good horror movie, it's both scary and exciting

    We are in the era of ‘zombie’ marketing. Like a good horror movie, it's both scary and exciting

    1060
    It's not you, it's me! Nobody 'wants' a relationship in healthcare, and that makes perfect sense

    It's not you, it's me! Nobody 'wants' a relationship in healthcare, and that makes perfect sense

    1060
    Avoiding the self-criticism spiral: 3 ways to help you achieve a better balance

    Avoiding the self-criticism spiral: 3 ways to help you achieve a better balance

    520
    Operating in crisis mode can bring your team short-term gains, but look out for long-term pain

    Operating in crisis mode can bring your team short-term gains, but look out for long-term pain

    640
    Successfully 'marketing' the COVID-19 vaccine: 4 unique challenges we'll need to overcome

    Successfully 'marketing' the COVID-19 vaccine: 4 unique challenges we'll need to overcome

    420
    Everything you need to know about healthcare marketing - in 5 slides!

    Everything you need to know about healthcare marketing - in 5 slides!

    2160
    4 simple questions to set your course for 2021 … and help you stay focused!

    4 simple questions to set your course for 2021 … and help you stay focused!

    610
    ICYMI 2020: 5 topics that mattered to you (and me)

    ICYMI 2020: 5 topics that mattered to you (and me)