Alan ShoebridgeOct 252 minGen X strikes back: Raising our voice and staking our claim as healthcare's 'triple threat' audienceAs a member of Gen X, I'm tired of being left out of conversations about the generations. And as a healthcare marketer, I'm especially ti...
Alan ShoebridgeOct 132 minLife lessons: What a classic 1970s TV commercial selling cereal can teach all of us about patienceWhen you create something good, stick with it. This is true for many things in life. For marketers, it’s advice we should heed when it co...
Alan ShoebridgeSep 293 minFace your fears: Here are 3 reasons why leaders should share their personal perspectives on issues More than a decade ago, I started sending a “Friday Update” email to my team every week. My emails typically include HR-related reminders...
Alan ShoebridgeSep 201 min2020 broke all our 'normal' processes: Here is one way to get back on track for the upcoming yearThe fall season is often a time to think about planning and envision the year to come. We should strive to get back into that groove and ...
Alan ShoebridgeSep 173 minNavigating a new reality: Conference highlights and reflections about the road ahead for healthcareFor me, a highly effective professional conference delivers on three things: inspiration, useful content and networking opportunities. Th...
Alan ShoebridgeAug 313 minAfraid to fail? Get over it! A 'good' failure can make you a smarter, more effective marketerWe’re all going to fail in life at some point – probably at many points in fact. Sometimes these failures will be painful, costly or publ...
Alan ShoebridgeAug 113 minCOVID-19: 6 months, 10 observationsAlthough coronavirus/COVID-19 first began being discussed widely in the country around the first of the year, March was the month that br...
Alan ShoebridgeJul 293 minCOVID-19: Why half-measures get us nowhere ... fastIf there is one lesson in life I’ve learned through painful experience, it’s that taking half-measures to fix a problem is always the wro...
Alan ShoebridgeJul 24 minCOVID-19: Good, bad and scary newsIt's easy to get caught up in the bad - and sometimes scary - news about COVID-19, and there is clearly a lot of justification to do that...
Alan ShoebridgeJun 163 minLogic vs. emotion in the COVID-19 eraI’ve always been fascinated by why human beings act the way they do. Furthermore, as a professional marketer and communicator, having tha...
Alan ShoebridgeJun 95 minEssential reading: MARCH, books 1-3Sometimes I buy a book and it sits around for a few weeks, months or even years before I get around to reading it. Most of the time, I ge...
Alan ShoebridgeMay 262 minGood, cheap or fast? The COVID-19 era hasn't changed the equationThis isn’t really about a post about COVID-19, but at the same time it is a post about COVID-19. Let me explain. Although I don’t remembe...
Alan ShoebridgeMay 193 minAlan Shoebridge 2.0 and why you might need a 'you 1.0'Don’t worry. I haven’t uploaded my brain into the Matrix, some other alternate reality or whatever new invention Elon Musk is cooking up ...
Alan ShoebridgeMay 122 minTwo simple words: Thank youNational Hospital Week is something that we celebrate every year at this time. Yet, this year it really is taking on more significance. I...
Alan ShoebridgeMay 73 minCOVID-19 reset: The 80% healthcare economyAs many areas of the country prepare to reopen for elective surgeries and reassure their communities about hospital safety, healthcare ma...
Alan ShoebridgeApr 213 minCOVID-19: Two tough choices for the futureSometimes in life you are presented with two options, both of which are bad. One might be slightly less disruptive or destructive than th...
Alan ShoebridgeApr 145 minThere is no COVID-19 'easy button' for resetting our countryAs I open this post, I want to call out the fact that I hope everything you are about to read turns out to be wrong – spectacularly wrong...
Alan ShoebridgeMar 312 minCOVID-19: The healthcare industry disruption nobody saw comingPrior to March 1, we had been talking so much about healthcare “disruption” during the past five years, I felt like the term had just abo...
Alan ShoebridgeMar 233 minWhat to do when your plan falls apartThree weeks ago, I wrote about how important it is to work your plan. My advice was to allow for some experimentation, but stay focused 8...
Alan ShoebridgeMar 124 minWalmart Health: Fear the revolution or embrace the evolution?Walmart’s recent announcement of bigger, more expansive medical/dental clinics certainly generated a lot of buzz and no shortage of const...
