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    Why don’t leaders and employees agree on remote work? They’re not having the right conversation
    Alan Shoebridge
    • 4 days ago
    • 4 min

    Why don’t leaders and employees agree on remote work? They’re not having the right conversation

    The debate over returning to the office – or not – intensified last week with hot takes from business leaders, authors, media gadflies...
    59 views0 comments
    Amazon’s healthcare disruption: 5 initial takeaways from the One Medical news
    Alan Shoebridge
    • Jul 28
    • 5 min

    Amazon’s healthcare disruption: 5 initial takeaways from the One Medical news

    Whenever Amazon announces a new business venture in any industry it creates buzz. When the announcement is related to healthcare – turn...
    36 views0 comments
    Why is healthcare so complicated? It starts with failing to agree on what healthcare means
    Alan Shoebridge
    • Jul 7
    • 2 min

    Why is healthcare so complicated? It starts with failing to agree on what healthcare means

    Why is healthcare so difficult in the United States? You could probably write an entire book trying to answer that question and many...
    14 views0 comments
    COVID is healthcare's biggest disruption. What does that mean?
    Alan Shoebridge
    • May 31
    • 4 min

    COVID is healthcare's biggest disruption. What does that mean?

    Several weeks ago, I noticed a significant increase in people posting pictures of their positive COVID rapid tests on social media. It...
    103 views0 comments
    HMPS 2022 recap: Facing 'uncomfortable truths' to drive change in healthcare
    Alan Shoebridge
    • May 19
    • 4 min

    HMPS 2022 recap: Facing 'uncomfortable truths' to drive change in healthcare

    After taking more than a two-year hiatus from in-person conferences, it was great to join several hundred marketers, communicators and...
    104 views0 comments
    Hospital Week 2022: Sharing gratitude and reflecting on the future
    Alan Shoebridge
    • May 10
    • 2 min

    Hospital Week 2022: Sharing gratitude and reflecting on the future

    The last two years have taken a major toll on our industry as we responded to COVID-19. It has also been a time of amazing...
    25 views0 comments
    The complex nature of competition in healthcare
    Alan Shoebridge
    • Apr 28
    • 1 min

    The complex nature of competition in healthcare

    Healthcare in the United States is a “product” that is different and more complex to promote than just about anything else. Why? One...
    81 views0 comments
    Think fixing our cover letter problem is impossible? Think again!
    Alan Shoebridge
    • Apr 20
    • 3 min

    Think fixing our cover letter problem is impossible? Think again!

    I hate cover letters and you probably do too. As job candidates we hate writing them and as hiring managers we mostly do not read them....
    41 views0 comments
    Improving healthcare: Can separate paths lead us all to the same destination?
    Alan Shoebridge
    • Apr 5
    • 1 min

    Improving healthcare: Can separate paths lead us all to the same destination?

    I recently joined Jared Johnson of the Healthcare Rap podcast for a great conversation on innovation and how to improve healthcare.
    30 views0 comments
    Review: Joe Public 2030 - Five Potent Predictions Reshaping How Consumers Engage Healthcare
    Alan Shoebridge
    • Mar 17
    • 5 min

    Review: Joe Public 2030 - Five Potent Predictions Reshaping How Consumers Engage Healthcare

    Imagine it’s 2030 – what does the healthcare landscape look like in this country? Will there be more choices than ever for consumers,...
    64 views0 comments
    Healthcare is having its first metaverse moment. Does anyone know what that really means?
    Alan Shoebridge
    • Mar 8
    • 4 min

    Healthcare is having its first metaverse moment. Does anyone know what that really means?

    Can I interest you in a "downloadable virtual prescription drug” to treat your virtual health problem? You will probably need to read...
    78 views0 comments
    More of something is always better. Except when it's not. Why one computer screen is better than two
    Alan Shoebridge
    • Mar 1
    • 3 min

    More of something is always better. Except when it's not. Why one computer screen is better than two

    If something is good, we’re conditioned to think that more of it would automatically be better. But what if that’s completely wrong? Case...
    33 views0 comments
    Healthcare hype or real healthcare disruption: How can we tell the difference?
    Alan Shoebridge
    • Feb 1
    • 3 min

    Healthcare hype or real healthcare disruption: How can we tell the difference?

    During the last five years – at least – it seems as if just about any announcement about a non-traditional healthcare provider coming up...
    66 views0 comments
    How to make the most of your time in the 'Never Normal'
    Alan Shoebridge
    • Jan 27
    • 1 min

    How to make the most of your time in the 'Never Normal'

    Nearly everyone in healthcare is still on the COVID-19 rollercoaster. Where I work in Oregon, the national guard is back in our...
    42 views0 comments
    Office, home or hybrid: The remote work battle lines have been drawn. Which model will win?
    Alan Shoebridge
    • Jan 14
    • 3 min

    Office, home or hybrid: The remote work battle lines have been drawn. Which model will win?

    Aside from COVID vaccination mandates and politics, is there any topic more divisive than the future of remote work? And like those other...
    36 views0 comments
    COVID and working in 2022: Get ready for déjà vu all over again
    Alan Shoebridge
    • Dec 31, 2021
    • 4 min

    COVID and working in 2022: Get ready for déjà vu all over again

    Déjà vu: A feeling that one has seen or heard something before. If you’ve worked in healthcare marketing and communications for more than...
    43 views0 comments
    Shifting our perspective: How leaders should respond to COVID disruption at work
    Alan Shoebridge
    • Nov 30, 2021
    • 4 min

    Shifting our perspective: How leaders should respond to COVID disruption at work

    Pre-COVID, many employers approached recruiting new employees with the mindset of putting the burden on candidates to prove why they...
    24 views0 comments
    Somewhere else is always better. Except maybe when it comes to providing your healthcare
    Alan Shoebridge
    • Nov 1, 2021
    • 3 min

    Somewhere else is always better. Except maybe when it comes to providing your healthcare

    “Somewhere else is always better.” OK, I am chopping up a movie quote a bit here, but please allow me some artistic license because that...
    71 views0 comments
    Back to the future: Taking a new path to a familiar destination
    Alan Shoebridge
    • Oct 15, 2021
    • 2 min

    Back to the future: Taking a new path to a familiar destination

    The picture at the top of this article has been my personal laptop’s screensaver since I moved from Portland, Oregon to California nearly...
    154 views0 comments
    Experts are smarter than us. That’s why they are experts!
    Alan Shoebridge
    • Sep 29, 2021
    • 4 min

    Experts are smarter than us. That’s why they are experts!

    It’s a massive understatement to say that society’s response to the COVID-19 pandemic has exposed some faults and raises a lot of...
    41 views0 comments
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    Why don’t leaders and employees agree on remote work? They’re not having the right conversation

    Why don’t leaders and employees agree on remote work? They’re not having the right conversation

    59
    Amazon’s healthcare disruption: 5 initial takeaways from the One Medical news

    Amazon’s healthcare disruption: 5 initial takeaways from the One Medical news

    36
    Why is healthcare so complicated? It starts with failing to agree on what healthcare means

    Why is healthcare so complicated? It starts with failing to agree on what healthcare means

    14
    COVID is healthcare's biggest disruption. What does that mean?

    COVID is healthcare's biggest disruption. What does that mean?

    103
    HMPS 2022 recap: Facing 'uncomfortable truths' to drive change in healthcare

    HMPS 2022 recap: Facing 'uncomfortable truths' to drive change in healthcare

    104
    Hospital Week 2022: Sharing gratitude and reflecting on the future

    Hospital Week 2022: Sharing gratitude and reflecting on the future

    25
    Why don’t leaders and employees agree on remote work? They’re not having the right conversation

    Why don’t leaders and employees agree on remote work? They’re not having the right conversation

    590
    Amazon’s healthcare disruption: 5 initial takeaways from the One Medical news

    Amazon’s healthcare disruption: 5 initial takeaways from the One Medical news

    360
    Why is healthcare so complicated? It starts with failing to agree on what healthcare means

    Why is healthcare so complicated? It starts with failing to agree on what healthcare means

    140
    COVID is healthcare's biggest disruption. What does that mean?

    COVID is healthcare's biggest disruption. What does that mean?

    1030
    HMPS 2022 recap: Facing 'uncomfortable truths' to drive change in healthcare

    HMPS 2022 recap: Facing 'uncomfortable truths' to drive change in healthcare

    1040
    Hospital Week 2022: Sharing gratitude and reflecting on the future

    Hospital Week 2022: Sharing gratitude and reflecting on the future

    250
    The complex nature of competition in healthcare

    The complex nature of competition in healthcare

    810
    Think fixing our cover letter problem is impossible? Think again!

    Think fixing our cover letter problem is impossible? Think again!

    410
    Improving healthcare: Can separate paths lead us all to the same destination?

    Improving healthcare: Can separate paths lead us all to the same destination?

    300
    Review: Joe Public 2030 - Five Potent Predictions Reshaping How Consumers Engage Healthcare

    Review: Joe Public 2030 - Five Potent Predictions Reshaping How Consumers Engage Healthcare

    640
    Healthcare is having its first metaverse moment. Does anyone know what that really means?

    Healthcare is having its first metaverse moment. Does anyone know what that really means?

    780
    More of something is always better. Except when it's not. Why one computer screen is better than two

    More of something is always better. Except when it's not. Why one computer screen is better than two

    330
    Healthcare hype or real healthcare disruption: How can we tell the difference?

    Healthcare hype or real healthcare disruption: How can we tell the difference?

    660
    How to make the most of your time in the 'Never Normal'

    How to make the most of your time in the 'Never Normal'

    420
    Office, home or hybrid: The remote work battle lines have been drawn. Which model will win?

    Office, home or hybrid: The remote work battle lines have been drawn. Which model will win?

    360
    COVID and working in 2022: Get ready for déjà vu all over again

    COVID and working in 2022: Get ready for déjà vu all over again

    430
    Shifting our perspective: How leaders should respond to COVID disruption at work

    Shifting our perspective: How leaders should respond to COVID disruption at work

    240
    Somewhere else is always better. Except maybe when it comes to providing your healthcare

    Somewhere else is always better. Except maybe when it comes to providing your healthcare

    710
    Back to the future: Taking a new path to a familiar destination

    Back to the future: Taking a new path to a familiar destination

    1540
    Experts are smarter than us. That’s why they are experts!

    Experts are smarter than us. That’s why they are experts!

    410
    Celebrating a milestone: Lessons learned from 100 blog posts

    Celebrating a milestone: Lessons learned from 100 blog posts

    390
    To communicators, ‘nobody’ is a dead end. ‘Not everyone’ is an opportunity worth pursuing

    To communicators, ‘nobody’ is a dead end. ‘Not everyone’ is an opportunity worth pursuing

    400
    Pushing through pessimism: Our most important action in fighting COVID-19 vaccine resistance

    Pushing through pessimism: Our most important action in fighting COVID-19 vaccine resistance

    950
    We're still on the COVID-19 roller coaster. Can we make it stop for good in 2021?

    We're still on the COVID-19 roller coaster. Can we make it stop for good in 2021?

    1100
    The 1990 Tour: Lessons in grit, perseverance and determination

    The 1990 Tour: Lessons in grit, perseverance and determination

    390
    Building the fundamentals: How to effectively run your first big meeting

    Building the fundamentals: How to effectively run your first big meeting

    330
    Arguing at work: Are you fighting the good fight or just being difficult?

    Arguing at work: Are you fighting the good fight or just being difficult?

    700
    How to fight off imposter syndrome to keep your career momentum and personal growth going strong

    How to fight off imposter syndrome to keep your career momentum and personal growth going strong

    1570
    Building the fundamentals: 5 questions that help set crystal clear expectations

    Building the fundamentals: 5 questions that help set crystal clear expectations

    690
    3 slides for success: Tips for hiring and getting hired in 2021

    3 slides for success: Tips for hiring and getting hired in 2021