Alan Shoebridge
Planning for 2023: 4 critical questions to ask yourself
This is the time of year when you’ve likely done hours of planning to get ready for the upcoming year or almost no planning at all. No...
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Alan Shoebridge
- Oct 10
- 4 min
Why a strong brand (still) matters in healthcare
Nearly six years ago, I wrote my first article on the topic of why brand matters in healthcare. I believed a strong brand mattered for...
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Alan Shoebridge
- Sep 15
- 4 min
Insights and inspirations from SHSMD Connections 2022
Many of us said it repeatedly during the four days of SHSMD Connections 2022, but it was wonderful to see everyone in person at this...
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Alan Shoebridge
- Aug 28
- 3 min
Four ways to get the most out of SHSMD Connections 2022
After months of having the date circled on my calendar, the SHSMD Connections conference is coming up in just two weeks! Going to...
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Alan Shoebridge
- Aug 11
- 4 min
Why don’t leaders and employees agree on remote work? They’re not having the right conversation
The debate over returning to the office – or not – intensified last week with hot takes from business leaders, authors, media gadflies...
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Alan Shoebridge
- Jul 28
- 5 min
Amazon’s healthcare disruption: 5 initial takeaways from the One Medical news
Whenever Amazon announces a new business venture in any industry it creates buzz. When the announcement is related to healthcare – turn...
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Alan Shoebridge
- Jul 7
- 2 min
Why is healthcare so complicated? It starts with failing to agree on what healthcare means
Why is healthcare so difficult in the United States? You could probably write an entire book trying to answer that question and many...
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Alan Shoebridge
- May 31
- 4 min
COVID is healthcare's biggest disruption. What does that mean?
Several weeks ago, I noticed a significant increase in people posting pictures of their positive COVID rapid tests on social media. It...
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Alan Shoebridge
- May 19
- 4 min
HMPS 2022 recap: Facing 'uncomfortable truths' to drive change in healthcare
After taking more than a two-year hiatus from in-person conferences, it was great to join several hundred marketers, communicators and...
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Alan Shoebridge
- May 10
- 2 min
Hospital Week 2022: Sharing gratitude and reflecting on the future
The last two years have taken a major toll on our industry as we responded to COVID-19. It has also been a time of amazing...
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Alan Shoebridge
- Apr 28
- 1 min
The complex nature of competition in healthcare
Healthcare in the United States is a “product” that is different and more complex to promote than just about anything else. Why? One...
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Alan Shoebridge
- Apr 20
- 3 min
Think fixing our cover letter problem is impossible? Think again!
I hate cover letters and you probably do too. As job candidates we hate writing them and as hiring managers we mostly do not read them....
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Alan Shoebridge
- Apr 5
- 1 min
Improving healthcare: Can separate paths lead us all to the same destination?
I recently joined Jared Johnson of the Healthcare Rap podcast for a great conversation on innovation and how to improve healthcare.
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Alan Shoebridge
- Mar 17
- 5 min
Review: Joe Public 2030 - Five Potent Predictions Reshaping How Consumers Engage Healthcare
Imagine it’s 2030 – what does the healthcare landscape look like in this country? Will there be more choices than ever for consumers,...
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Alan Shoebridge
- Mar 8
- 4 min
Healthcare is having its first metaverse moment. Does anyone know what that really means?
Can I interest you in a "downloadable virtual prescription drug” to treat your virtual health problem? You will probably need to read...
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Alan Shoebridge
- Mar 1
- 3 min
More of something is always better. Except when it's not. Why one computer screen is better than two
If something is good, we’re conditioned to think that more of it would automatically be better. But what if that’s completely wrong? Case...
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Alan Shoebridge
- Feb 1
- 3 min
Healthcare hype or real healthcare disruption: How can we tell the difference?
During the last five years – at least – it seems as if just about any announcement about a non-traditional healthcare provider coming up...
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Alan Shoebridge
- Jan 27
- 1 min
How to make the most of your time in the 'Never Normal'
Nearly everyone in healthcare is still on the COVID-19 rollercoaster. Where I work in Oregon, the national guard is back in our...
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Alan Shoebridge
- Jan 14
- 3 min
Office, home or hybrid: The remote work battle lines have been drawn. Which model will win?
Aside from COVID vaccination mandates and politics, is there any topic more divisive than the future of remote work? And like those other...
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Alan Shoebridge
- Dec 31, 2021
- 4 min
COVID and working in 2022: Get ready for déjà vu all over again
Déjà vu: A feeling that one has seen or heard something before. If you’ve worked in healthcare marketing and communications for more than...
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