BLOG | alanshoebridge

6 days ago
2 min

We're still on the COVID-19 roller coaster. Can we make it stop for good in 2021?

The start to 2021 was difficult as COVID-19 cases throughout the country we're spiking in January and February as vaccine supply was...

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The 1990 Tour: Lessons in grit, perseverance and determination

Alan Shoebridge

Jul 13
3 min

The 1990 Tour: Lessons in grit, perseverance and determination

Grit: Firmness of mind or spirit; unyielding courage in the face of hardship or danger. Sepp Kuss, a native of Colorado riding for the...

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Building the fundamentals: How to effectively run your first big meeting

Alan Shoebridge

Jun 28
1 min

Building the fundamentals: How to effectively run your first big meeting

Running an effective meeting is a skill that is built over time through practice. Yet, we all have to start somewhere. If you’re going to...

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Arguing at work: Are you fighting the good fight or just being difficult?

Alan Shoebridge

Jun 17
3 min

Arguing at work: Are you fighting the good fight or just being difficult?

When two sides disagree on something and neither wants to back down, small disagreements often become big problems that can derail...

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How to fight off imposter syndrome to keep your career momentum and personal growth going strong

Alan Shoebridge

May 31
5 min

How to fight off imposter syndrome to keep your career momentum and personal growth going strong

Self-doubt is something that many people suffer from at times and it often holds us back from embracing new opportunities. Some people...

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Building the fundamentals: 5 questions that help set crystal clear expectations

Alan Shoebridge

May 16
1 min

Building the fundamentals: 5 questions that help set crystal clear expectations

Not asking the right questions when starting a new project is almost guaranteed to result in frustration, confusion or disappointment....

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3 slides for success: Tips for hiring and getting hired in 2021

Alan Shoebridge

Apr 26
1 min

3 slides for success: Tips for hiring and getting hired in 2021

Starting out from college and throughout my professional career I’ve been a candidate for many jobs. Too often, I’ve seen practices that...

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We are in the era of ‘zombie’ marketing. Like a good horror movie, it's both scary and exciting

Alan Shoebridge

Apr 13
4 min

We are in the era of ‘zombie’ marketing. Like a good horror movie, it's both scary and exciting

Once upon a time (not actually that long ago!), if I wanted to personally communicate with someone there were two primary options at my...

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It's not you, it's me! Nobody 'wants' a relationship in healthcare, and that makes perfect sense

Alan Shoebridge

Mar 30
3 min

It's not you, it's me! Nobody 'wants' a relationship in healthcare, and that makes perfect sense

During conversations about generations and healthcare one assertion you'll hear often is that younger generations don't want to have a...

100 views0 comments

Avoiding the self-criticism spiral: 3 ways to help you achieve a better balance

Alan Shoebridge

Mar 25
3 min

Avoiding the self-criticism spiral: 3 ways to help you achieve a better balance

Deep down, we all know that balance is so important in many areas of our lives: diet, exercise, work environment, etc. Striving for...

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Operating in crisis mode can bring your team short-term gains, but look out for long-term pain

Alan Shoebridge

Mar 3
2 min

Operating in crisis mode can bring your team short-term gains, but look out for long-term pain

Responding to COVID-19 for the past year, many of us have been in constant “always on” communication mode. That was appropriate as...

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Successfully 'marketing' the COVID-19 vaccine: 4 unique challenges we'll need to overcome

Alan Shoebridge

Feb 11
3 min

Successfully 'marketing' the COVID-19 vaccine: 4 unique challenges we'll need to overcome

As marketers and communicators, most of us are sadly quite familiar with receiving incomplete – or even downright sketchy – details about...

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Everything you need to know about healthcare marketing - in 5 slides!

Alan Shoebridge

Jan 21
1 min

Everything you need to know about healthcare marketing - in 5 slides!

Several years ago, I challenged myself to put together four simple slides that would capture the state of the healthcare industry at a...

144 views0 comments

4 simple questions to set your course for 2021 … and help you stay focused!

Alan Shoebridge

Jan 4
2 min

4 simple questions to set your course for 2021 … and help you stay focused!

As we start the first full work week of the New Year, many of us are looking for ways to take stock of what we’ve been doing and set the...

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ICYMI 2020: 5 topics that mattered to you (and me)

Alan Shoebridge

Dec 29, 2020
2 min

ICYMI 2020: 5 topics that mattered to you (and me)

As 2020 winds down, I looked back through my LinkedIn and personal blog posts to see what topics provoked the most interest and response....

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Looking for the best way to ensure success in 2021? Celebrate what you accomplished during 2020!

Alan Shoebridge

Dec 23, 2020
3 min

Looking for the best way to ensure success in 2021? Celebrate what you accomplished during 2020!

A few years ago, my team had just pulled off an absolutely wonderful event that stretched out over several days at an off-site location,...

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We live in the ‘fail fast’ era. Why hasn’t that helped us respond more effectively to COVID-19?

Alan Shoebridge

Nov 30, 2020
3 min

We live in the ‘fail fast’ era. Why hasn’t that helped us respond more effectively to COVID-19?

In recent years, I’ve heard a lot about the power inherent in the concept of failing fast. Basically, this philosophy stresses learning...

67 views2 comments

Gen X strikes back: Raising our voice and staking our claim as healthcare's 'triple threat' audience

Alan Shoebridge

Oct 25, 2020
2 min

Gen X strikes back: Raising our voice and staking our claim as healthcare's 'triple threat' audience

As a member of Gen X, I'm tired of being left out of conversations about the generations. And as a healthcare marketer, I'm especially...

244 views0 comments

Life lessons: What a classic 1970s TV commercial selling cereal can teach all of us about patience

Alan Shoebridge

Oct 13, 2020
2 min

Life lessons: What a classic 1970s TV commercial selling cereal can teach all of us about patience

When you create something good, stick with it. This is true for many things in life. For marketers, it’s advice we should heed when it...

135 views0 comments

Face your fears: Here are 3 reasons why leaders should share their personal perspectives on issues

Alan Shoebridge

Sep 29, 2020
3 min

Face your fears: Here are 3 reasons why leaders should share their personal perspectives on issues

More than a decade ago, I started sending a “Friday Update” email to my team every week. My emails typically include HR-related reminders...

61 views0 comments

We're still on the COVID-19 roller coaster. Can we make it stop for good in 2021?

The 1990 Tour: Lessons in grit, perseverance and determination

Building the fundamentals: How to effectively run your first big meeting

Arguing at work: Are you fighting the good fight or just being difficult?

How to fight off imposter syndrome to keep your career momentum and personal growth going strong

Building the fundamentals: 5 questions that help set crystal clear expectations

We're still on the COVID-19 roller coaster. Can we make it stop for good in 2021?

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The 1990 Tour: Lessons in grit, perseverance and determination

Write a comment

Building the fundamentals: How to effectively run your first big meeting

Write a comment

Arguing at work: Are you fighting the good fight or just being difficult?

Write a comment

How to fight off imposter syndrome to keep your career momentum and personal growth going strong

Write a comment

Building the fundamentals: 5 questions that help set crystal clear expectations

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3 slides for success: Tips for hiring and getting hired in 2021

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We are in the era of ‘zombie’ marketing. Like a good horror movie, it's both scary and exciting

Write a comment

It's not you, it's me! Nobody 'wants' a relationship in healthcare, and that makes perfect sense

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Avoiding the self-criticism spiral: 3 ways to help you achieve a better balance

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Operating in crisis mode can bring your team short-term gains, but look out for long-term pain

Write a comment

Successfully 'marketing' the COVID-19 vaccine: 4 unique challenges we'll need to overcome

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Everything you need to know about healthcare marketing - in 5 slides!

Write a comment

4 simple questions to set your course for 2021 … and help you stay focused!

Write a comment

ICYMI 2020: 5 topics that mattered to you (and me)

Write a comment

Looking for the best way to ensure success in 2021? Celebrate what you accomplished during 2020!

Write a comment

We live in the ‘fail fast’ era. Why hasn’t that helped us respond more effectively to COVID-19?

Gen X strikes back: Raising our voice and staking our claim as healthcare's 'triple threat' audience

Write a comment