top of page
Search


Should we rebrand? Why the answer is almost always no
Note: Less than 48 hours after finishing my first draft of this post, Cracker Barrel reversed its decision to launch a new logo, an...

Alan Shoebridge
Aug 285 min read


Communications and marketing in the ‘post-shame, post-truth’ era
“There’s no such thing as bad publicity.” – P.T. Barnum Working in communications and marketing for more than 20 years, I’ve heard some...

Alan Shoebridge
Jul 304 min read


Mission: Impossible – Communications leader for X
The latest installment of Mission: Impossible is back in theaters this week. And X is looking for a new communications lead. What do...

Alan Shoebridge
May 192 min read


Swaay.Health Live: Insights and inspirations
Over the years, I’ve gone to many conferences. Many, many conferences in fact! Believe it or not, I’ve enjoyed them all. I always come...

Alan Shoebridge
Apr 193 min read


LOS: Healthcare’s most misunderstood metric
If you work for a hospital, or a health system with multiple hospitals, it’s highly likely that at some point you’ll hear: "we need to...

Alan Shoebridge
Mar 94 min read


Get lost in a good book: 10 reading recommendations from 2024
Ten great books that I read in 2024 that you might enjoy in 2025!

Alan Shoebridge
Jan 263 min read


The path ahead for healthcare communicators and marketers: 2025 will require balancing positivity and realism
As we start 2025, healthcare in the United States is in rough shape. That’s not exactly news. In fact, our underlying system – if you can...

Alan Shoebridge
Jan 15 min read


Brave new healthcare world: AI listening tools enter the exam room
When it comes to the potential impact of AI on healthcare, I consider myself cautiously optimistic. More optimistic in fact than I feel...

Alan Shoebridge
Oct 31, 20244 min read


Get out of your bubble! 5 reasons why you should attend a conference this fall
Like the change from summer to fall, conference season arrives every year without fail. Although many people love attending conferences,...

Alan Shoebridge
Sep 19, 20244 min read


Progress on burnout has stalled. What can communicators do now?
Burnout impacts people in all fields. It’s certainly not exclusive to those working in communication and public relations. However, there...

Alan Shoebridge
Aug 7, 20245 min read


Healthcare is hard; healthcare disruption is harder: Why Walmart Health pulled back on primary care
Sometimes, industry news breaks that is both shocking and not surprising at the same time. That happened this week when Walmart Health...

Alan Shoebridge
May 1, 20245 min read


Insights and inspirations for healthcare communicators and marketers at HMPS24
Conferences are a whirlwind of activity. Turn it up to 11 when the location is Las Vegas, which was the site of this year’s Healthcare...

Alan Shoebridge
Apr 21, 20244 min read


AI at HMPS24: Your (nearly) complete guide to what’s happening
Artificial intelligence is a hot topic at nearly every healthcare conference this year. How hot is it going to be at HMPS in Las Vegas...

Alan Shoebridge
Mar 30, 20244 min read


Say this, not that. What leaders SHOULD have said about remote work
What’s the state of discourse on remote work? Jokes. Mocking. Mandates. PR disasters. The situation is grim, but it doesn’t have to be...

Alan Shoebridge
Feb 23, 20244 min read


Get lost in a good book: 10 reading recommendations from 2023
Although I’ve always loved reading, I struggle to remember the specific books I’ve read from year to year – with a few notable...

Alan Shoebridge
Jan 2, 20243 min read


You’ve got mail and you probably always will. Why email refuses to fade away
I hate email. I also love email. Many of you probably feel the same way, especially if you remember a time before email existed. At my...

Alan Shoebridge
Dec 27, 20234 min read


One year later: Evaluating the impact of AI on content creation
I want to start by looking back about three years. Crypto, blockchain, NFTs, Web 3 and the Metaverse were all getting hyped to incredible...

Alan Shoebridge
Nov 24, 20235 min read


2023 Becker's Healthcare CEO/CFO takeaways: Trends, challenges and opportunities
I recently attended the Becker's Healthcare CEO/CFO Roundtable Conference for the first time. I was struck by the level of passion and...

Alan Shoebridge
Nov 19, 20234 min read


HCIC23 is almost here: get ready for an amazing event!
Fall is conference season and that means the annual Healthcare Internet Conference (HCIC) is just around the corner. If you’re joining...

Alan Shoebridge
Oct 6, 20232 min read


Insights and inspirations from SHSMD Connections 2023
What a tremendous event in Chicago this week! As always, the SHSMD Connections Conference was filled with amazing people, presentations...

Alan Shoebridge
Sep 13, 20233 min read
bottom of page