Alan Shoebridge6 days ago2 minOperating in crisis mode can bring your team short-term gains, but look out for long-term painResponding to COVID-19 for the past year, many of us have been in constant “always on” communication mode. That was appropriate as provid...
Alan ShoebridgeFeb 113 minSuccessfully 'marketing' the COVID-19 vaccine: 4 unique challenges we'll need to overcome As marketers and communicators, most of us are sadly quite familiar with receiving incomplete – or even downright sketchy – details about...
Alan ShoebridgeJan 211 minEverything you need to know about healthcare marketing - in 5 slides!Several years ago, I challenged myself to put together four simple slides that would capture the state of the healthcare industry at a hi...
Alan ShoebridgeJan 42 min4 simple questions to set your course for 2021 … and help you stay focused!As we start the first full work week of the New Year, many of us are looking for ways to take stock of what we’ve been doing and set the ...
Alan ShoebridgeDec 29, 20202 minICYMI 2020: 5 topics that mattered to you (and me)As 2020 winds down, I looked back through my LinkedIn and personal blog posts to see what topics provoked the most interest and response....
Alan ShoebridgeDec 23, 20203 minLooking for the best way to ensure success in 2021? Celebrate what you accomplished during 2020!A few years ago, my team had just pulled off an absolutely wonderful event that stretched out over several days at an off-site location, ...
Alan ShoebridgeNov 30, 20203 minWe live in the ‘fail fast’ era. Why hasn’t that helped us respond more effectively to COVID-19?In recent years, I’ve heard a lot about the power inherent in the concept of failing fast. Basically, this philosophy stresses learning f...
Alan ShoebridgeOct 25, 20202 minGen X strikes back: Raising our voice and staking our claim as healthcare's 'triple threat' audienceAs a member of Gen X, I'm tired of being left out of conversations about the generations. And as a healthcare marketer, I'm especially ti...
Alan ShoebridgeOct 13, 20202 minLife lessons: What a classic 1970s TV commercial selling cereal can teach all of us about patienceWhen you create something good, stick with it. This is true for many things in life. For marketers, it’s advice we should heed when it co...
Alan ShoebridgeSep 29, 20203 minFace your fears: Here are 3 reasons why leaders should share their personal perspectives on issues More than a decade ago, I started sending a “Friday Update” email to my team every week. My emails typically include HR-related reminders...
Alan ShoebridgeSep 20, 20201 min2020 broke all our 'normal' processes: Here is one way to get back on track for the upcoming yearThe fall season is often a time to think about planning and envision the year to come. We should strive to get back into that groove and ...
Alan ShoebridgeSep 17, 20203 minNavigating a new reality: Conference highlights and reflections about the road ahead for healthcareFor me, a highly effective professional conference delivers on three things: inspiration, useful content and networking opportunities. Th...
Alan ShoebridgeAug 31, 20203 minAfraid to fail? Get over it! A 'good' failure can make you a smarter, more effective marketerWe’re all going to fail in life at some point – probably at many points in fact. Sometimes these failures will be painful, costly or publ...
Alan ShoebridgeAug 11, 20203 minCOVID-19: 6 months, 10 observationsAlthough coronavirus/COVID-19 first began being discussed widely in the country around the first of the year, March was the month that br...
Alan ShoebridgeJul 29, 20203 minCOVID-19: Why half-measures get us nowhere ... fastIf there is one lesson in life I’ve learned through painful experience, it’s that taking half-measures to fix a problem is always the wro...
Alan ShoebridgeJul 2, 20204 minCOVID-19: Good, bad and scary newsIt's easy to get caught up in the bad - and sometimes scary - news about COVID-19, and there is clearly a lot of justification to do that...
Alan ShoebridgeJun 16, 20203 minLogic vs. emotion in the COVID-19 eraI’ve always been fascinated by why human beings act the way they do. Furthermore, as a professional marketer and communicator, having tha...
Alan ShoebridgeJun 9, 20205 minEssential reading: MARCH, books 1-3Sometimes I buy a book and it sits around for a few weeks, months or even years before I get around to reading it. Most of the time, I ge...
Alan ShoebridgeMay 26, 20202 minGood, cheap or fast? The COVID-19 era hasn't changed the equationThis isn’t really about a post about COVID-19, but at the same time it is a post about COVID-19. Let me explain. Although I don’t remembe...
Alan ShoebridgeMay 19, 20203 minAlan Shoebridge 2.0 and why you might need a 'you 1.0'Don’t worry. I haven’t uploaded my brain into the Matrix, some other alternate reality or whatever new invention Elon Musk is cooking up ...
