Alan Shoebridge
Brave new healthcare world: AI listening tools enter the exam room
When it comes to the potential impact of AI on healthcare, I consider myself cautiously optimistic. More optimistic in fact than I feel...
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Alan Shoebridge
Sep 204 min read
Get out of your bubble! 5 reasons why you should attend a conference this fall
Like the change from summer to fall, conference season arrives every year without fail. Although many people love attending conferences,...
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Alan Shoebridge
Aug 75 min read
Progress on burnout has stalled. What can communicators do now?
Burnout impacts people in all fields. It’s certainly not exclusive to those working in communication and public relations. However, there...
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Alan Shoebridge
May 25 min read
Healthcare is hard; healthcare disruption is harder: Why Walmart Health pulled back on primary care
Sometimes, industry news breaks that is both shocking and not surprising at the same time. That happened this week when Walmart Health...
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Alan Shoebridge
Apr 214 min read
Insights and inspirations for healthcare communicators and marketers at HMPS24
Conferences are a whirlwind of activity. Turn it up to 11 when the location is Las Vegas, which was the site of this year’s Healthcare...
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Alan Shoebridge
Mar 304 min read
AI at HMPS24: Your (nearly) complete guide to what’s happening
Artificial intelligence is a hot topic at nearly every healthcare conference this year. How hot is it going to be at HMPS in Las Vegas...
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Alan Shoebridge
Feb 234 min read
Say this, not that. What leaders SHOULD have said about remote work
What’s the state of discourse on remote work? Jokes. Mocking. Mandates. PR disasters. The situation is grim, but it doesn’t have to be...
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Alan Shoebridge
Jan 23 min read
Get lost in a good book: 10 reading recommendations from 2023
Although I’ve always loved reading, I struggle to remember the specific books I’ve read from year to year – with a few notable...
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Alan Shoebridge
Dec 27, 20234 min read
You’ve got mail and you probably always will. Why email refuses to fade away
I hate email. I also love email. Many of you probably feel the same way, especially if you remember a time before email existed. At my...
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Alan Shoebridge
Nov 24, 20235 min read
One year later: Evaluating the impact of AI on content creation
I want to start by looking back about three years. Crypto, blockchain, NFTs, Web 3 and the Metaverse were all getting hyped to incredible...
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Alan Shoebridge
Nov 20, 20234 min read
2023 Becker's Healthcare CEO/CFO takeaways: Trends, challenges and opportunities
I recently attended the Becker's Healthcare CEO/CFO Roundtable Conference for the first time. I was struck by the level of passion and...
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Alan Shoebridge
Oct 6, 20232 min read
HCIC23 is almost here: get ready for an amazing event!
Fall is conference season and that means the annual Healthcare Internet Conference (HCIC) is just around the corner. If you’re joining...
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Alan Shoebridge
Sep 13, 20233 min read
Insights and inspirations from SHSMD Connections 2023
What a tremendous event in Chicago this week! As always, the SHSMD Connections Conference was filled with amazing people, presentations...
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Alan Shoebridge
Sep 1, 20231 min read
SHSMD23: How to make the most out of your experience
After months of having the date circled on my calendar, the SHSMD Connections conference is almost here! Going to industry conferences is...
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Alan Shoebridge
Aug 22, 20232 min read
Breaking the cycle: Knowing when ‘good enough’ is better than perfect
Perfect is the enemy of the good. We’ve all heard some version of that advice. Yet, we often fail to heed it with predictably negative...
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Alan Shoebridge
Jul 31, 20234 min read
Office Work in 2023: Are Communicators Ever Going Back for Good?
Among communicators, there are a few subjects that can spark an instant debate. Whether or not to use an Oxford comma. Whether healthcare...
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Alan Shoebridge
Jul 21, 20233 min read
AHA Leadership Summit recap: A look at the key takeaways and the road ahead for healthcare
After several years of missing out due to various reasons, I was finally able to attend the American Hospital Association’s (AHA) annual...
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Alan Shoebridge
Jul 3, 20234 min read
Healthcare at the halfway point: What’s going well – and not so well – in 2023
Each July we face an uncomfortable truth. Summer has arrived and the current year is more than half over! Time flies when you’re having...
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Alan Shoebridge
May 31, 20234 min read
The era of AI-powered communicators is here. How do we successfully navigate this brave new world?
Everyone is talking about artificial intelligence – it will change everything! That might be a bit of hyperbole, but if you spend any...
180 views0 comments
Alan Shoebridge
Apr 21, 20234 min read
HMPS 2023: Insights and inspirations for healthcare communicators and marketers
It’s a challenging time to be involved in healthcare, but it’s also rewarding to see how many people are focused on improving it. Doing...
140 views0 comments
