Gen X strikes back: Raising our voice and staking our claim as healthcare's 'triple threat' audience
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As a member of Gen X, I'm tired of being left out of conversations about the generations. And as a healthcare marketer, I'm especially...
Alan Shoebridge
- Apr 23, 2019
- 4 min
Sports sponsorships: When do they make sense for healthcare organizations?
With baseball, soccer and the NBA playoffs in full swing, this is the perfect time to write about the value of sports sponsorships for a...
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Alan Shoebridge
- Dec 4, 2018
- 1 min
4 slides: Healthcare marketing explained!
Late last year, I challenged myself to put together four simple slides that would capture the state of the healthcare industry at a high...
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Alan Shoebridge
- Dec 27, 2017
- 2 min
Healthcare marketers: How do you feel about 2018?
Continuing the trend for the past few years, healthcare is in an exciting period of innovation and change, which is pushing marketers,...
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