Alan ShoebridgeOct 25, 20202 minGen X strikes back: Raising our voice and staking our claim as healthcare's 'triple threat' audienceAs a member of Gen X, I'm tired of being left out of conversations about the generations. And as a healthcare marketer, I'm especially ti...
Alan ShoebridgeApr 23, 20194 minSports sponsorships: When do they make sense for healthcare organizations?With baseball, soccer and the NBA playoffs in full swing, this is the perfect time to write about the value of sports sponsorships for a ...
Alan ShoebridgeDec 4, 20181 min4 slides: Healthcare marketing explained!Late last year, I challenged myself to put together four simple slides that would capture the state of the healthcare industry at a high ...
Alan ShoebridgeDec 27, 20172 minHealthcare marketers: How do you feel about 2018?Continuing the trend for the past few years, healthcare is in an exciting period of innovation and change, which is pushing marketers, co...
Alan ShoebridgeOct 4, 20171 min4 slides: Healthcare marketing explained!Although not always easy to put into practice, good marketing is fairly straightforward if you possess a strong understanding of the core...
