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  • Writer's pictureAlan Shoebridge

Don't you forget about me: Understanding the role of Gen X

Updated: Nov 13, 2019

NESHCO 2019 Spring Conference

Don’t you forget about me: understanding the role of Gen X

3:10 PM - 3:55 PM

Thu May 30, 2019

I’m looking forward to joining Dean Browell at NESHCo 2019 to talk about one of our favorite subjects: Gen X. More specifically, our generation’s role in healthcare as consumers, patients, employees and leaders.

Strategic conversations about the future of healthcare focus on the immediate impacts of Baby Boomers and the future desires of Millennials. Something important is missing: 65 million people in this country who were born between 1965 and 1980. Often underestimated and ignored, Generation X represents a significant force in healthcare. Gen X is currently assuming leadership roles, aging into healthcare as patients, coordinating care for their parents and helping their own children navigate care. Learn more about what makes Gen X tick, how to engage them as employees and how to best target them for marketing and communication efforts.

In this session, you will learn:

  • More about Generation X as its own generation and in comparison, to the far-more-discussed adjacent generations

  • How Generation X behaves and fits in to healthcare alongside Boomers and Millennials

  • How to recognize the significance of a central/bridging generation (Gen X. and can improve outcomes, communication and planning for life stage movement

For more details or to register:

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