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  • Writer's pictureAlan Shoebridge

2018's best marketing reflection

There was certainly a wealth of good advice from marketers this year, but this quote from Seth Godin's book, "This is Marketing," stuck with me above all else. Patience truly is a virtue, and it can be as valuable to your marketing efforts as it is to approaching life in general. As you get ready to kick off work in 2019, keep Godin's guidance in mind.

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