Nearly everyone in healthcare is still on the COVID-19 rollercoaster. Where I work in Oregon, the national guard is back in our hospitals, scheduled surgeries are being postponed and we're bracing for the worst as we near the projected peak of omicron COVID-19 hospitalizations. In short, this is not a time where any of us are working in "normal" circumstances. Given what we've experienced during the last two years, we might not be back into normal mode for some time to come. Yet, we can make the most of those periods when things do settle down a bit.
I recently joined Chris Hemphill, VP of Applied AI at Actium Health, to discuss how to build strategies for success during this difficult time as part of a webinar hosted by the Society for Healthcare Market and Strategy Development. Watch the video here:
Your goals for 2022:
Driving effective outreach and activation in times of uncertainty
Managing staffing challenges and other changes
Getting started, even when conditions aren't ideal
Your steps to achieve them:
Focus on yourself and your team
Look at your operations
Know your audiences
Evaluate results and adjust
Repeat the cycle