top of page
Search


Alan Shoebridge
Jan 26, 20182 min read
If you want something, ask for it
It’s a simple concept, but I often reflect on the importance of asking for what you want in life, including what you hope to get from...
23 views0 comments


Alan Shoebridge
Jan 2, 20182 min read
ICYMI: Five must-read healthcare stories from December
We're all crunched for time and that means we might miss some great content from month to month. Here are five articles from December...
12 views0 comments


Alan Shoebridge
Jan 1, 20183 min read
2017: My year in books
Although I’ve had a life-long love of reading, I often can’t remember the specific books I’ve read from year to year – with a few notable...
77 views0 comments


Alan Shoebridge
Dec 27, 20172 min read
Healthcare marketers: How do you feel about 2018?
Continuing the trend for the past few years, healthcare is in an exciting period of innovation and change, which is pushing marketers,...
22 views0 comments


Alan Shoebridge
Dec 3, 20173 min read
ICYMI: Five of November's must-read healthcare stories
We're all crunched for time and that means we might miss some great content from month to month. Here are five articles from last month...
33 views0 comments


Alan Shoebridge
Nov 7, 20172 min read
HCO fall conference: 7 tweets to inspire and educate
If you couldn't attend the Healthcare Communicators of Oregon conference last week, you missed some engaging speakers and inspiring...
76 views0 comments


Alan Shoebridge
Nov 1, 20172 min read
ICYMI: 5 of October's must-reads for healthcare marketers
We're all crunched for time and that means we might miss some great content from month to month. Here are five articles from last month...
42 views0 comments


Alan Shoebridge
Oct 18, 20173 min read
PowerPoint hate is misplaced: 4 reasons why it works
I generally avoid posting controversial subjects on LinkedIn, relying on Facebook – and sometimes Twitter – as places to vent. However,...
49 views0 comments


Alan Shoebridge
Oct 14, 20171 min read
Providence launches “Dear health” campaign
It’s exciting to see months of hard work come to fruition with a new messaging campaign for Providence in Oregon and Alaska. Drawn from...
51 views0 comments


Alan Shoebridge
Oct 4, 20171 min read
4 slides: Healthcare marketing explained!
Although not always easy to put into practice, good marketing is fairly straightforward if you possess a strong understanding of the core...
277 views0 comments

Alan Shoebridge
Sep 30, 20171 min read
Three days of great insights at SHSMD Connections
For those who could not attend this year's Society for Healthcare Market and Strategy Development (SHSMD) Connections conference, here...
7 views0 comments


Alan Shoebridge
Sep 14, 20172 min read
Leaders take a stand on issues that matter
For regular users of social media, sharing our beliefs and opinions is something we’ve grown comfortable doing during recent years. A...
32 views0 comments


Alan Shoebridge
Jul 28, 20172 min read
Taking time off: How much is enough?
For the first time in many years – perhaps ever – I recently took a full two weeks off from work not during a traditional holiday period...
19 views0 comments
Alan Shoebridge
Apr 2, 20172 min read
The power of setting goals
I realize that saying goals are important is an almost painful statement of the obvious, but please indulge me for a second. Although...
7 views0 comments


Alan Shoebridge
Nov 30, 20163 min read
Three reasons why healthcare can’t neglect Gen X
It might be a cliché, but as a member of Generation X I find myself reacting to something with cynicism and a bit of frustration. That...
7 views0 comments
Alan Shoebridge
Nov 11, 20163 min read
Three reasons why brand matters in healthcare
Although it seems obvious and is largely taken for granted in other industries, healthcare marketers still face obstacles explaining to...
19 views0 comments