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SoCal cycling 25 years later: Ridership, diversity and cars are all up
Returning last month to live in southern California after more than two decades away, I wondered what changes – if any – I would notice...

Alan Shoebridge
Apr 25, 20183 min read


What you are overlooking about a career change – part one
I recently took a new job in a new state at a new organization. During the next few months, I will share some of the knowledge that I...

Alan Shoebridge
Apr 2, 20182 min read


Reflecting on homelessness in Portland
As I prepare to leave Portland today for a new career opportunity, it’s impossible for me to not evaluate the plight of homelessness in...

Alan Shoebridge
Mar 21, 20182 min read


Taking a new path on my career journey
After more than 11 years, last Friday was my final day working for Providence St. Joseph Health. During my time at Providence I developed...

Alan Shoebridge
Mar 15, 20181 min read


Three life lessons you can learn from driving in the snow
When a snowstorm – or even a light dusting – hits Portland chaos tends to ensue. The arrival of bad weather also leads to one of my pet...

Alan Shoebridge
Feb 22, 20183 min read


ICYMI: Four must-read healthcare stories from January - unicorn edition
There was a lot of nervousness last week about the announcement that Amazon and some financial heavyweights are now – after a few years...

Alan Shoebridge
Feb 3, 20181 min read


If you want something, ask for it
It’s a simple concept, but I often reflect on the importance of asking for what you want in life, including what you hope to get from...

Alan Shoebridge
Jan 25, 20182 min read


ICYMI: Five must-read healthcare stories from December
We're all crunched for time and that means we might miss some great content from month to month. Here are five articles from December...

Alan Shoebridge
Jan 2, 20182 min read


2017: My year in books
Although I’ve had a life-long love of reading, I often can’t remember the specific books I’ve read from year to year – with a few notable...

Alan Shoebridge
Jan 1, 20183 min read


Healthcare marketers: How do you feel about 2018?
Continuing the trend for the past few years, healthcare is in an exciting period of innovation and change, which is pushing marketers,...

Alan Shoebridge
Dec 27, 20172 min read


ICYMI: Five of November's must-read healthcare stories
We're all crunched for time and that means we might miss some great content from month to month. Here are five articles from last month...

Alan Shoebridge
Dec 3, 20173 min read


HCO fall conference: 7 tweets to inspire and educate
If you couldn't attend the Healthcare Communicators of Oregon conference last week, you missed some engaging speakers and inspiring...

Alan Shoebridge
Nov 7, 20172 min read


ICYMI: 5 of October's must-reads for healthcare marketers
We're all crunched for time and that means we might miss some great content from month to month. Here are five articles from last month...

Alan Shoebridge
Oct 31, 20172 min read


PowerPoint hate is misplaced: 4 reasons why it works
I generally avoid posting controversial subjects on LinkedIn, relying on Facebook – and sometimes Twitter – as places to vent. However,...

Alan Shoebridge
Oct 17, 20173 min read


Providence launches “Dear health” campaign
It’s exciting to see months of hard work come to fruition with a new messaging campaign for Providence in Oregon and Alaska. Drawn from...

Alan Shoebridge
Oct 13, 20171 min read


4 slides: Healthcare marketing explained!
Although not always easy to put into practice, good marketing is fairly straightforward if you possess a strong understanding of the core...

Alan Shoebridge
Oct 3, 20171 min read


Three days of great insights at SHSMD Connections
For those who could not attend this year's Society for Healthcare Market and Strategy Development (SHSMD) Connections conference, here...

Alan Shoebridge
Sep 29, 20171 min read


Leaders take a stand on issues that matter
For regular users of social media, sharing our beliefs and opinions is something we’ve grown comfortable doing during recent years. A...

Alan Shoebridge
Sep 14, 20172 min read


Taking time off: How much is enough?
For the first time in many years – perhaps ever – I recently took a full two weeks off from work not during a traditional holiday period...

Alan Shoebridge
Jul 27, 20172 min read
The power of setting goals
I realize that saying goals are important is an almost painful statement of the obvious, but please indulge me for a second. Although...

Alan Shoebridge
Apr 1, 20172 min read
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