Day two of the SHSMD Connections conference was filled with inspiring speakers and useful content. Here are a few takeaways from Tuesday.
Identifying and alleviating burnout
This session addressed the problems with physician burnout, but I think it is applicable to people in all areas of healthcare (and other industries as well).
Some signs you might be burned out:
You try to be everything to everyone
At the end of each day, you feel like you have not made a meaningful difference
Your job varies between monotony and chaos
You work in healthcare
How to help your teams manage the symptoms of burnout:
Understand what’s happening – talk to your team
Access tools within and outside your company
Identify programs and strategies that can be piloted; test and measure
Spread what works throughout your organization
Keynote: Erik Wahl
This was one of the most energizing keynotes I’ve seen in some time. Take a look at this video to get a sense of what his presentation was like.
Use your creativity to navigate complexity and challenges
Don’t allow fear to paralyze the creative process
Fear prevents growth
Imagination can be more powerful than knowledge
We are taught to become risk adverse from birth
Without taking some risks we can’t have growth
Building emotional connections is the key to deeper interactions with others
Respect analytics and logic, but don’t let them cripple you with inaction
Think about re-igniting your “beginner’s mind” to solve problems
We need to embrace those who can dream and leverage data to drive growth
5 reasons why loyalty lacks in healthcare
40 perecent of consumers are NOT loyal to a hospital or health system
How do you create loyalty in healthcare? Being safer, better and easier is the key
When they have an established relationship with a PCP, patients cost health systems less money
The health system that can give patients a consistent experience 100% of the time will win
If it’s not easy, people – especially younger generations – will not engage
Consumers visualize wellness, not sickness in their lives. Your marketing should reflect that.
Consumers readily accept innovation or disruptors
Loyalty elevates the brand, generates stickiness and begins to create a culture of patient-centricity