• Alan Shoebridge

HCO fall conference: 7 tweets to inspire and educate



If you couldn't attend the Healthcare Communicators of Oregon conference last week, you missed some engaging speakers and inspiring content. The good news is that thanks to Twitter, you can get the essence of the event by looking at the comments and content shared by attendees. Here are seven tweets from #hcofall2017 that captured some of the most important insights.

Lee Aase: Keys to success in rapidly changing times

While being smart is always a good thing, having the right mindset is the true key to being successful in times of change. Lee shared his thoughts on how to be productive and the importance of having a growth-oriented mindset.


A strategic, proactive mindset is important, but means little without being backed up by skills that ensure you can meet your goals for personal and professional growth. According to Lee, here are the three skills that matter most today:


When you can't be there in person, but have a message to communicate via email, social media or articles, being a strong writer is essential.


Rachel Peters: Brand journalism and podcasting

The popularity of podcasts is growing every year and the format allows brands to control their stories. Rachel shared tips for success and why her organization has put a resource focus on podcasting.



Media panel: How to best approach the news media to cover health stories

Local journalists Elizabeth Hayes (PBJ), Kristian Foden-Vencil (OPB) and Marissa Harshman (The Columbian), opened the conference by taking questions about what stories interest them, the importance of multimedia elements, how to get coverage and more. Although it seems obvious, one panelist pointed out how often those of us making pitches don't stop to consider how unique our potential stories actually are to people outside of our organizations. If your idea won't make a reporter stop, think about it and want to know more, you need to re-evaluate your approach.


Dr. Vinay Prasad: The intersection of social media, research and medicine

The conference closed with a great presentation from Dr. Vinay Prasad who shared his journey of embracing Twitter to help cast a much-needed critical eye on medical research. Although he's not shy about criticizing results, he makes it a point to never go after people on a personal level. In addition, he points out the importance of his statements on broader audiences.


Looking for a bit more information?

Visit my LinkedIn summary of the sessions mentioned above for some additional details.


#Marketing #Healthcaremarketing #Communications #Conference #HealthcareCommunicatorsofOregon

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