Alan Shoebridge
Dealing with difficult people? Think about growing lettuce
Given all the jokes about dealing with difficult family members during the holidays, it must be something that many of us really do face...
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Alan Shoebridge
- Dec 3, 2019
- 2 min
Client-partner relationships: 3 tips for success on both sides
When I started my new job early last year, I had to assess a wide range of existing and prospective vendor/agency/partner relationships...
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Alan Shoebridge
- Nov 19, 2019
- 4 min
Healthcare price transparency: Real change or wishful thinking?
Let’s figure out how to get more people into the right settings of care and limit billing surprises.
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Alan Shoebridge
- Nov 13, 2019
- 3 min
Disruption exhaustion. Are we there yet?
I’ll admit it. I’ve kind of had a problem with the term “disruption” ever since it first started being used regularly in healthcare...
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Alan Shoebridge
- Nov 7, 2019
- 2 min
‘Nobody knows about us’ – Avoid the eyeroll and build a strategy (part 2)
Note: Post contributed by Amber Shoebridge I recently met with the executive director for a small foundation. Her board wanted to “raise...
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Alan Shoebridge
- Oct 30, 2019
- 2 min
‘Nobody knows about us’ – Avoid the eyeroll and build a strategy (part 1)
If there is one statement that causes an almost involuntary eyeroll for most marketing/PR professionals it’s some variation of being told...
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Alan Shoebridge
- Oct 7, 2019
- 2 min
Autumn reflections: 5 quick quotes to inspire and motivate
With every year of life that goes by, the summer season seems to get shorter and shorter. I know that’s not the case, but it sure feels...
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Alan Shoebridge
- Sep 17, 2019
- 2 min
Book review: Lessons from 'Zero Hour for Gen X'
With his subtitle – How the last adult generation can save America from the Millennials – author Matthew Hennessey is obviously being...
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Alan Shoebridge
- Sep 12, 2019
- 3 min
SHSMD Connections 2019: Inspirations and observations
As Dean Browell wrapped up the conference yesterday and gave everyone a reminder about next year’s destination – SHSMD’s home base of...
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Alan Shoebridge
- Sep 2, 2019
- 2 min
Thinking about a change? Here’s what matters most
I’ve noticed a LOT of career changes during the past three years or so among my colleagues, peers and extended LinkedIn network. I think...
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Alan Shoebridge
- Aug 13, 2019
- 2 min
The most frustrating question in healthcare
Although the healthcare industry has made significant strides in providing a more consumer-focused experience in the past five years, one...
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Alan Shoebridge
- Jul 30, 2019
- 3 min
The value of being a generalist in today's specialized workplace
Is it better to know a lot about a little or a little about a lot? That’s a question that sparks debate among many people, especially...
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Alan Shoebridge
- Jul 10, 2019
- 3 min
Healthcare price transparency is being built on a false premise
When news came out a few weeks ago about an executive order on price transparency, I noticed many positive headlines heralding the action...
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Alan Shoebridge
- Jun 20, 2019
- 2 min
Summer is here: 5 quick reflections to inspire you for the next 3 months
Summer gave a false start in Monterey last week with a few very hot days, but everything quickly settled back into spring – although it...
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Alan Shoebridge
- May 14, 2019
- 1 min
Don't you forget about me: Understanding the role of Gen X
NESHCO 2019 Spring Conference Don’t you forget about me: understanding the role of Gen X 3:10 PM - 3:55 PM Thu May 30, 2019 I’m looking...
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Alan Shoebridge
- Apr 23, 2019
- 4 min
Sports sponsorships: When do they make sense for healthcare organizations?
With baseball, soccer and the NBA playoffs in full swing, this is the perfect time to write about the value of sports sponsorships for a...
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Alan Shoebridge
- Apr 17, 2019
- 1 min
Taking practical steps to fix the ACA
“ … those of us who work every day to make our healthcare system more responsive, affordable and comprehensible are shaking our heads in...
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Alan Shoebridge
- Mar 19, 2019
- 3 min
Hot takes: Three alternative perspectives on healthcare consumerism
Let me start off by saying that I strongly believe in making healthcare more accessible, affordable and understandable for those we...
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Alan Shoebridge
- Mar 6, 2019
- 2 min
Disrupt your marketing with one simple question
Disruption has been the buzzword in healthcare – and healthcare marketing – for the past five years or so. Yet, we tend to think of that...
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Alan Shoebridge
- Feb 14, 2019
- 3 min
What you might be overlooking about a career change – part three
When I started this series of blog posts in early 2018 after making a major career change, I never imagined writing about this...
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