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2020 broke all our 'normal' processes: Here is one way to get back on track for the upcoming year
The fall season is often a time to think about planning and envision the year to come. We should strive to get back into that groove and...

Alan Shoebridge
Sep 20, 20201 min read


Navigating a new reality: Conference highlights and reflections about the road ahead for healthcare
For me, a highly effective professional conference delivers on three things: inspiration, useful content and networking opportunities....

Alan Shoebridge
Sep 16, 20203 min read


Afraid to fail? Get over it! A 'good' failure can make you a smarter, more effective marketer
We’re all going to fail in life at some point – probably at many points in fact. Sometimes these failures will be painful, costly or...

Alan Shoebridge
Aug 30, 20203 min read


COVID-19: 6 months, 10 observations
Although coronavirus/COVID-19 first began being discussed widely in the country around the first of the year, March was the month that...

Alan Shoebridge
Aug 11, 20203 min read


COVID-19: Why half-measures get us nowhere ... fast
If there is one lesson in life I’ve learned through painful experience, it’s that taking half-measures to fix a problem is always the...

Alan Shoebridge
Jul 28, 20203 min read


COVID-19: Good, bad and scary news
It's easy to get caught up in the bad - and sometimes scary - news about COVID-19, and there is clearly a lot of justification to do...

Alan Shoebridge
Jul 2, 20204 min read


Logic vs. emotion in the COVID-19 era
I’ve always been fascinated by why human beings act the way they do. Furthermore, as a professional marketer and communicator, having...

Alan Shoebridge
Jun 15, 20203 min read


Essential reading: MARCH, books 1-3
Sometimes I buy a book and it sits around for a few weeks, months or even years before I get around to reading it. Most of the time, I...

Alan Shoebridge
Jun 9, 20205 min read


Good, cheap or fast? The COVID-19 era hasn't changed the equation
This isn’t really about a post about COVID-19, but at the same time it is a post about COVID-19. Let me explain. Although I don’t...

Alan Shoebridge
May 25, 20202 min read


Alan Shoebridge 2.0 and why you might need a 'you 1.0'
Don’t worry. I haven’t uploaded my brain into the Matrix, some other alternate reality or whatever new invention Elon Musk is cooking up...

Alan Shoebridge
May 19, 20203 min read


Two simple words: Thank you
National Hospital Week is something that we celebrate every year at this time. Yet, this year it really is taking on more significance....

Alan Shoebridge
May 11, 20202 min read


COVID-19 reset: The 80% healthcare economy
As many areas of the country prepare to reopen for elective surgeries and reassure their communities about hospital safety, healthcare...

Alan Shoebridge
May 6, 20203 min read


COVID-19: Two tough choices for the future
Sometimes in life you are presented with two options, both of which are bad. One might be slightly less disruptive or destructive than...

Alan Shoebridge
Apr 20, 20203 min read


There is no COVID-19 'easy button' for resetting our country
As I open this post, I want to call out the fact that I hope everything you are about to read turns out to be wrong – spectacularly...

Alan Shoebridge
Apr 13, 20205 min read


COVID-19: The healthcare industry disruption nobody saw coming
Prior to March 1, we had been talking so much about healthcare “disruption” during the past five years, I felt like the term had just...

Alan Shoebridge
Mar 30, 20202 min read


What to do when your plan falls apart
Three weeks ago, I wrote about how important it is to work your plan. My advice was to allow for some experimentation, but stay focused...

Alan Shoebridge
Mar 23, 20203 min read


Walmart Health: Fear the revolution or embrace the evolution?
Walmart’s recent announcement of bigger, more expansive medical/dental clinics certainly generated a lot of buzz and no shortage of...

Alan Shoebridge
Mar 11, 20204 min read


Self-awareness: Build this essential workplace skill in 3 steps
One of the most difficult things for many people to do is admit when they are NOT good at something directly related to their job. Oh...

Alan Shoebridge
Mar 3, 20203 min read


Gen Z and healthcare: Don’t panic!
A few weeks ago, I urged caution that despite the increasing prevalence of pronouncements that Gen Z will “revolutionize” everything in...

Alan Shoebridge
Feb 24, 20204 min read


Joe Public 2020: Insights and inspirations
“We all got into this industry for the same reason. We wanted to change healthcare for the better. And we have the power to do it.” That...

Alan Shoebridge
Feb 14, 20203 min read
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