Alan ShoebridgeJan 1, 20183 min2017: My year in booksAlthough I’ve had a life-long love of reading, I often can’t remember the specific books I’ve read from year to year – with a few notable...
Alan ShoebridgeDec 27, 20172 minHealthcare marketers: How do you feel about 2018?Continuing the trend for the past few years, healthcare is in an exciting period of innovation and change, which is pushing marketers,...
Alan ShoebridgeDec 3, 20173 minICYMI: Five of November's must-read healthcare storiesWe're all crunched for time and that means we might miss some great content from month to month. Here are five articles from last month...
Alan ShoebridgeNov 7, 20172 minHCO fall conference: 7 tweets to inspire and educateIf you couldn't attend the Healthcare Communicators of Oregon conference last week, you missed some engaging speakers and inspiring...
Alan ShoebridgeNov 1, 20172 minICYMI: 5 of October's must-reads for healthcare marketersWe're all crunched for time and that means we might miss some great content from month to month. Here are five articles from last month...
Alan ShoebridgeOct 18, 20173 minPowerPoint hate is misplaced: 4 reasons why it worksI generally avoid posting controversial subjects on LinkedIn, relying on Facebook – and sometimes Twitter – as places to vent. However,...
Alan ShoebridgeOct 14, 20171 minProvidence launches “Dear health” campaignIt’s exciting to see months of hard work come to fruition with a new messaging campaign for Providence in Oregon and Alaska. Drawn from...
Alan ShoebridgeOct 4, 20171 min4 slides: Healthcare marketing explained!Although not always easy to put into practice, good marketing is fairly straightforward if you possess a strong understanding of the core...
Alan ShoebridgeSep 30, 20171 minThree days of great insights at SHSMD ConnectionsFor those who could not attend this year's Society for Healthcare Market and Strategy Development (SHSMD) Connections conference, here...
Alan ShoebridgeSep 14, 20172 minLeaders take a stand on issues that matterFor regular users of social media, sharing our beliefs and opinions is something we’ve grown comfortable doing during recent years. A...
Alan ShoebridgeJul 28, 20172 minTaking time off: How much is enough?For the first time in many years – perhaps ever – I recently took a full two weeks off from work not during a traditional holiday period...
Alan ShoebridgeApr 2, 20172 minThe power of setting goalsI realize that saying goals are important is an almost painful statement of the obvious, but please indulge me for a second. Although...
Alan ShoebridgeNov 30, 20163 minThree reasons why healthcare can’t neglect Gen XIt might be a cliché, but as a member of Generation X I find myself reacting to something with cynicism and a bit of frustration. That...
Alan ShoebridgeNov 11, 20163 minThree reasons why brand matters in healthcareAlthough it seems obvious and is largely taken for granted in other industries, healthcare marketers still face obstacles explaining to...
