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Everything you need to know about healthcare marketing - in 5 slides!
Several years ago, I challenged myself to put together four simple slides that would capture the state of the healthcare industry at a...

Alan Shoebridge
Jan 20, 20211 min read


4 simple questions to set your course for 2021 … and help you stay focused!
As we start the first full work week of the New Year, many of us are looking for ways to take stock of what we’ve been doing and set the...

Alan Shoebridge
Jan 4, 20212 min read


ICYMI 2020: 5 topics that mattered to you (and me)
As 2020 winds down, I looked back through my LinkedIn and personal blog posts to see what topics provoked the most interest and response....

Alan Shoebridge
Dec 28, 20202 min read


Looking for the best way to ensure success in 2021? Celebrate what you accomplished during 2020!
A few years ago, my team had just pulled off an absolutely wonderful event that stretched out over several days at an off-site location,...

Alan Shoebridge
Dec 22, 20203 min read


We live in the ‘fail fast’ era. Why hasn’t that helped us respond more effectively to COVID-19?
In recent years, I’ve heard a lot about the power inherent in the concept of failing fast. Basically, this philosophy stresses learning...

Alan Shoebridge
Nov 30, 20203 min read


Gen X strikes back: Raising our voice and staking our claim as healthcare's 'triple threat' audience
As a member of Gen X, I'm tired of being left out of conversations about the generations. And as a healthcare marketer, I'm especially...

Alan Shoebridge
Oct 25, 20202 min read


Life lessons: What a classic 1970s TV commercial selling cereal can teach all of us about patience
When you create something good, stick with it. This is true for many things in life. For marketers, it’s advice we should heed when it...

Alan Shoebridge
Oct 12, 20202 min read


Face your fears: Here are 3 reasons why leaders should share their personal perspectives on issues
More than a decade ago, I started sending a “Friday Update” email to my team every week. My emails typically include HR-related reminders...

Alan Shoebridge
Sep 28, 20203 min read


2020 broke all our 'normal' processes: Here is one way to get back on track for the upcoming year
The fall season is often a time to think about planning and envision the year to come. We should strive to get back into that groove and...

Alan Shoebridge
Sep 20, 20201 min read


Navigating a new reality: Conference highlights and reflections about the road ahead for healthcare
For me, a highly effective professional conference delivers on three things: inspiration, useful content and networking opportunities....

Alan Shoebridge
Sep 16, 20203 min read


Afraid to fail? Get over it! A 'good' failure can make you a smarter, more effective marketer
We’re all going to fail in life at some point – probably at many points in fact. Sometimes these failures will be painful, costly or...

Alan Shoebridge
Aug 30, 20203 min read


COVID-19: 6 months, 10 observations
Although coronavirus/COVID-19 first began being discussed widely in the country around the first of the year, March was the month that...

Alan Shoebridge
Aug 11, 20203 min read


COVID-19: Why half-measures get us nowhere ... fast
If there is one lesson in life I’ve learned through painful experience, it’s that taking half-measures to fix a problem is always the...

Alan Shoebridge
Jul 28, 20203 min read


COVID-19: Good, bad and scary news
It's easy to get caught up in the bad - and sometimes scary - news about COVID-19, and there is clearly a lot of justification to do...

Alan Shoebridge
Jul 2, 20204 min read


Logic vs. emotion in the COVID-19 era
I’ve always been fascinated by why human beings act the way they do. Furthermore, as a professional marketer and communicator, having...

Alan Shoebridge
Jun 15, 20203 min read


Essential reading: MARCH, books 1-3
Sometimes I buy a book and it sits around for a few weeks, months or even years before I get around to reading it. Most of the time, I...

Alan Shoebridge
Jun 9, 20205 min read


Good, cheap or fast? The COVID-19 era hasn't changed the equation
This isn’t really about a post about COVID-19, but at the same time it is a post about COVID-19. Let me explain. Although I don’t...

Alan Shoebridge
May 25, 20202 min read


Alan Shoebridge 2.0 and why you might need a 'you 1.0'
Don’t worry. I haven’t uploaded my brain into the Matrix, some other alternate reality or whatever new invention Elon Musk is cooking up...

Alan Shoebridge
May 19, 20203 min read


Two simple words: Thank you
National Hospital Week is something that we celebrate every year at this time. Yet, this year it really is taking on more significance....

Alan Shoebridge
May 11, 20202 min read


COVID-19 reset: The 80% healthcare economy
As many areas of the country prepare to reopen for elective surgeries and reassure their communities about hospital safety, healthcare...

Alan Shoebridge
May 6, 20203 min read
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