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Afraid to fail? Get over it! A 'good' failure can make you a smarter, more effective marketer
We’re all going to fail in life at some point – probably at many points in fact. Sometimes these failures will be painful, costly or...

Alan Shoebridge
Aug 31, 20203 min read
82 views
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COVID-19: 6 months, 10 observations
Although coronavirus/COVID-19 first began being discussed widely in the country around the first of the year, March was the month that...

Alan Shoebridge
Aug 11, 20203 min read
112 views
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COVID-19: Why half-measures get us nowhere ... fast
If there is one lesson in life I’ve learned through painful experience, it’s that taking half-measures to fix a problem is always the...

Alan Shoebridge
Jul 29, 20203 min read
131 views
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COVID-19: Good, bad and scary news
It's easy to get caught up in the bad - and sometimes scary - news about COVID-19, and there is clearly a lot of justification to do...

Alan Shoebridge
Jul 2, 20204 min read
163 views
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Logic vs. emotion in the COVID-19 era
I’ve always been fascinated by why human beings act the way they do. Furthermore, as a professional marketer and communicator, having...

Alan Shoebridge
Jun 16, 20203 min read
270 views
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Essential reading: MARCH, books 1-3
Sometimes I buy a book and it sits around for a few weeks, months or even years before I get around to reading it. Most of the time, I...

Alan Shoebridge
Jun 9, 20205 min read
136 views
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Good, cheap or fast? The COVID-19 era hasn't changed the equation
This isn’t really about a post about COVID-19, but at the same time it is a post about COVID-19. Let me explain. Although I don’t...

Alan Shoebridge
May 26, 20202 min read
99 views
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Alan Shoebridge 2.0 and why you might need a 'you 1.0'
Don’t worry. I haven’t uploaded my brain into the Matrix, some other alternate reality or whatever new invention Elon Musk is cooking up...

Alan Shoebridge
May 19, 20203 min read
116 views
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Two simple words: Thank you
National Hospital Week is something that we celebrate every year at this time. Yet, this year it really is taking on more significance....

Alan Shoebridge
May 12, 20202 min read
165 views
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COVID-19 reset: The 80% healthcare economy
As many areas of the country prepare to reopen for elective surgeries and reassure their communities about hospital safety, healthcare...

Alan Shoebridge
May 7, 20203 min read
311 views
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COVID-19: Two tough choices for the future
Sometimes in life you are presented with two options, both of which are bad. One might be slightly less disruptive or destructive than...

Alan Shoebridge
Apr 21, 20203 min read
180 views
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There is no COVID-19 'easy button' for resetting our country
As I open this post, I want to call out the fact that I hope everything you are about to read turns out to be wrong – spectacularly...

Alan Shoebridge
Apr 14, 20205 min read
209 views
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COVID-19: The healthcare industry disruption nobody saw coming
Prior to March 1, we had been talking so much about healthcare “disruption” during the past five years, I felt like the term had just...

Alan Shoebridge
Mar 31, 20202 min read
305 views
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What to do when your plan falls apart
Three weeks ago, I wrote about how important it is to work your plan. My advice was to allow for some experimentation, but stay focused...

Alan Shoebridge
Mar 23, 20203 min read
249 views
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Walmart Health: Fear the revolution or embrace the evolution?
Walmart’s recent announcement of bigger, more expansive medical/dental clinics certainly generated a lot of buzz and no shortage of...

Alan Shoebridge
Mar 12, 20204 min read
91 views
0 comments


Self-awareness: Build this essential workplace skill in 3 steps
One of the most difficult things for many people to do is admit when they are NOT good at something directly related to their job. Oh...

Alan Shoebridge
Mar 4, 20203 min read
53 views
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Gen Z and healthcare: Don’t panic!
A few weeks ago, I urged caution that despite the increasing prevalence of pronouncements that Gen Z will “revolutionize” everything in...

Alan Shoebridge
Feb 25, 20204 min read
44 views
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Joe Public 2020: Insights and inspirations
“We all got into this industry for the same reason. We wanted to change healthcare for the better. And we have the power to do it.” That...

Alan Shoebridge
Feb 14, 20203 min read
218 views
0 comments


Four minutes. Four slides. Four strategies for success
One of the biggest challenges in our work and personal lives is trying to do too much at once. When we break things up into smaller...

Alan Shoebridge
Feb 10, 20202 min read
34 views
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Celebrating my dad and the glory days of print journalism
My first “real” job after college was as a newspaper reporter and photographer. I still remember the rush of chasing down stories and...

Alan Shoebridge
Feb 2, 20202 min read
102 views
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