As I’m writing this article, there are less than three weeks left until the new year. This is always an exciting time, but for many...

This is the time of year when you’ve likely done hours of planning to get ready for the upcoming year or almost no planning at all. No...

Nearly six years ago, I wrote my first article on the topic of why brand matters in healthcare. I believed a strong brand mattered for...

Many of us said it repeatedly during the four days of SHSMD Connections 2022, but it was wonderful to see everyone in person at this...

After months of having the date circled on my calendar, the SHSMD Connections conference is coming up in just two weeks! Going to...

The debate over returning to the office – or not – intensified last week with hot takes from business leaders, authors, media gadflies...

Whenever Amazon announces a new business venture in any industry it creates buzz. When the announcement is related to healthcare – turn...

Why is healthcare so difficult in the United States? You could probably write an entire book trying to answer that question and many...

Several weeks ago, I noticed a significant increase in people posting pictures of their positive COVID rapid tests on social media. It...

After taking more than a two-year hiatus from in-person conferences, it was great to join several hundred marketers, communicators and...

The last two years have taken a major toll on our industry as we responded to COVID-19. It has also been a time of amazing...

Healthcare in the United States is a “product” that is different and more complex to promote than just about anything else. Why? One...

I hate cover letters and you probably do too. As job candidates we hate writing them and as hiring managers we mostly do not read them....

I recently joined Jared Johnson of the Healthcare Rap podcast for a great conversation on innovation and how to improve healthcare.

Imagine it’s 2030 – what does the healthcare landscape look like in this country? Will there be more choices than ever for consumers,...

Can I interest you in a "downloadable virtual prescription drug” to treat your virtual health problem? You will probably need to read...

If something is good, we’re conditioned to think that more of it would automatically be better. But what if that’s completely wrong? Case...

During the last five years – at least – it seems as if just about any announcement about a non-traditional healthcare provider coming up...

Nearly everyone in healthcare is still on the COVID-19 rollercoaster. Where I work in Oregon, the national guard is back in our...

Aside from COVID vaccination mandates and politics, is there any topic more divisive than the future of remote work? And like those other...