Several weeks ago, I noticed a significant increase in people posting pictures of their positive COVID rapid tests on social media. It...

After taking more than a two-year hiatus from in-person conferences, it was great to join several hundred marketers, communicators and...

The last two years have taken a major toll on our industry as we responded to COVID-19. It has also been a time of amazing...

Healthcare in the United States is a “product” that is different and more complex to promote than just about anything else. Why? One...

I hate cover letters and you probably do too. As job candidates we hate writing them and as hiring managers we mostly do not read them....

I recently joined Jared Johnson of the Healthcare Rap podcast for a great conversation on innovation and how to improve healthcare.

Imagine it’s 2030 – what does the healthcare landscape look like in this country? Will there be more choices than ever for consumers,...

Can I interest you in a "downloadable virtual prescription drug” to treat your virtual health problem? You will probably need to read...

If something is good, we’re conditioned to think that more of it would automatically be better. But what if that’s completely wrong? Case...

During the last five years – at least – it seems as if just about any announcement about a non-traditional healthcare provider coming up...

Nearly everyone in healthcare is still on the COVID-19 rollercoaster. Where I work in Oregon, the national guard is back in our...

Aside from COVID vaccination mandates and politics, is there any topic more divisive than the future of remote work? And like those other...

Déjà vu: A feeling that one has seen or heard something before. If you’ve worked in healthcare marketing and communications for more than...

Pre-COVID, many employers approached recruiting new employees with the mindset of putting the burden on candidates to prove why they...

“Somewhere else is always better.” OK, I am chopping up a movie quote a bit here, but please allow me some artistic license because that...

The picture at the top of this article has been my personal laptop’s screensaver since I moved from Portland, Oregon to California nearly...

It’s a massive understatement to say that society’s response to the COVID-19 pandemic has exposed some faults and raises a lot of...

I launched my website - and first blog post - in early 2017. In August of this year, I published my 100th blog post. Depending on your...

My biggest pet peeve as a professional marketer and communicator is hearing people say “nobody knows about us.” Closely related is...

I don’t want to be writing about a surge in COVID-19 cases and vaccine opponents right now, but thinking about much else is difficult and...