Alan Shoebridge
Experts are smarter than us. That’s why they are experts!
It’s a massive understatement to say that society’s response to the COVID-19 pandemic has exposed some faults and raises a lot of...
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Alan Shoebridge
- Sep 7, 2021
- 3 min
Celebrating a milestone: Lessons learned from 100 blog posts
I launched my website - and first blog post - in early 2017. In August of this year, I published my 100th blog post. Depending on your...
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Alan Shoebridge
- Aug 19, 2021
- 2 min
To communicators, ‘nobody’ is a dead end. ‘Not everyone’ is an opportunity worth pursuing
My biggest pet peeve as a professional marketer and communicator is hearing people say “nobody knows about us.” Closely related is...
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Alan Shoebridge
- Aug 10, 2021
- 4 min
Pushing through pessimism: Our most important action in fighting COVID-19 vaccine resistance
I don’t want to be writing about a surge in COVID-19 cases and vaccine opponents right now, but thinking about much else is difficult and...
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Alan Shoebridge
- Jul 18, 2021
- 2 min
We're still on the COVID-19 roller coaster. Can we make it stop for good in 2021?
The start to 2021 was difficult as COVID-19 cases throughout the country we're spiking in January and February as vaccine supply was...
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Alan Shoebridge
- Jul 13, 2021
- 3 min
The 1990 Tour: Lessons in grit, perseverance and determination
Grit: Firmness of mind or spirit; unyielding courage in the face of hardship or danger. Sepp Kuss, a native of Colorado riding for the...
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Alan Shoebridge
- Jun 28, 2021
- 1 min
Building the fundamentals: How to effectively run your first big meeting
Running an effective meeting is a skill that is built over time through practice. Yet, we all have to start somewhere. If you’re going to...
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Alan Shoebridge
- Jun 17, 2021
- 3 min
Arguing at work: Are you fighting the good fight or just being difficult?
When two sides disagree on something and neither wants to back down, small disagreements often become big problems that can derail...
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Alan Shoebridge
- May 31, 2021
- 5 min
How to fight off imposter syndrome to keep your career momentum and personal growth going strong
Self-doubt is something that many people suffer from at times and it often holds us back from embracing new opportunities. Some people...
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Alan Shoebridge
- May 16, 2021
- 1 min
Building the fundamentals: 5 questions that help set crystal clear expectations
Not asking the right questions when starting a new project is almost guaranteed to result in frustration, confusion or disappointment....
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Alan Shoebridge
- Apr 26, 2021
- 1 min
3 slides for success: Tips for hiring and getting hired in 2021
Starting out from college and throughout my professional career I’ve been a candidate for many jobs. Too often, I’ve seen practices that...
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Alan Shoebridge
- Apr 13, 2021
- 4 min
We are in the era of ‘zombie’ marketing. Like a good horror movie, it's both scary and exciting
Once upon a time (not actually that long ago!), if I wanted to personally communicate with someone there were two primary options at my...
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Alan Shoebridge
- Mar 30, 2021
- 3 min
It's not you, it's me! Nobody 'wants' a relationship in healthcare, and that makes perfect sense
During conversations about generations and healthcare one assertion you'll hear often is that younger generations don't want to have a...
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Alan Shoebridge
- Mar 25, 2021
- 3 min
Avoiding the self-criticism spiral: 3 ways to help you achieve a better balance
Deep down, we all know that balance is so important in many areas of our lives: diet, exercise, work environment, etc. Striving for...
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Alan Shoebridge
- Mar 3, 2021
- 2 min
Operating in crisis mode can bring your team short-term gains, but look out for long-term pain
Responding to COVID-19 for the past year, many of us have been in constant “always on” communication mode. That was appropriate as...
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Alan Shoebridge
- Feb 11, 2021
- 3 min
Successfully 'marketing' the COVID-19 vaccine: 4 unique challenges we'll need to overcome
As marketers and communicators, most of us are sadly quite familiar with receiving incomplete – or even downright sketchy – details about...
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Alan Shoebridge
- Jan 21, 2021
- 1 min
Everything you need to know about healthcare marketing - in 5 slides!
Several years ago, I challenged myself to put together four simple slides that would capture the state of the healthcare industry at a...
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Alan Shoebridge
- Jan 4, 2021
- 2 min
4 simple questions to set your course for 2021 … and help you stay focused!
As we start the first full work week of the New Year, many of us are looking for ways to take stock of what we’ve been doing and set the...
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Alan Shoebridge
- Dec 29, 2020
- 2 min
ICYMI 2020: 5 topics that mattered to you (and me)
As 2020 winds down, I looked back through my LinkedIn and personal blog posts to see what topics provoked the most interest and response....
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Alan Shoebridge
- Dec 23, 2020
- 3 min
Looking for the best way to ensure success in 2021? Celebrate what you accomplished during 2020!
A few years ago, my team had just pulled off an absolutely wonderful event that stretched out over several days at an off-site location,...
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