Alan Shoebridge
3 slides for success: Tips for hiring and getting hired in 2021
Starting out from college and throughout my professional career I’ve been a candidate for many jobs. Too often, I’ve seen practices that...
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Alan Shoebridge
- Apr 13, 2021
- 4 min
We are in the era of ‘zombie’ marketing. Like a good horror movie, it's both scary and exciting
Once upon a time (not actually that long ago!), if I wanted to personally communicate with someone there were two primary options at my...
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Alan Shoebridge
- Mar 30, 2021
- 3 min
It's not you, it's me! Nobody 'wants' a relationship in healthcare, and that makes perfect sense
During conversations about generations and healthcare one assertion you'll hear often is that younger generations don't want to have a...
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Alan Shoebridge
- Mar 25, 2021
- 3 min
Avoiding the self-criticism spiral: 3 ways to help you achieve a better balance
Deep down, we all know that balance is so important in many areas of our lives: diet, exercise, work environment, etc. Striving for...
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Alan Shoebridge
- Mar 3, 2021
- 2 min
Operating in crisis mode can bring your team short-term gains, but look out for long-term pain
Responding to COVID-19 for the past year, many of us have been in constant “always on” communication mode. That was appropriate as...
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Alan Shoebridge
- Feb 11, 2021
- 3 min
Successfully 'marketing' the COVID-19 vaccine: 4 unique challenges we'll need to overcome
As marketers and communicators, most of us are sadly quite familiar with receiving incomplete – or even downright sketchy – details about...
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Alan Shoebridge
- Jan 21, 2021
- 1 min
Everything you need to know about healthcare marketing - in 5 slides!
Several years ago, I challenged myself to put together four simple slides that would capture the state of the healthcare industry at a...
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Alan Shoebridge
- Jan 4, 2021
- 2 min
4 simple questions to set your course for 2021 … and help you stay focused!
As we start the first full work week of the New Year, many of us are looking for ways to take stock of what we’ve been doing and set the...
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Alan Shoebridge
- Dec 29, 2020
- 2 min
ICYMI 2020: 5 topics that mattered to you (and me)
As 2020 winds down, I looked back through my LinkedIn and personal blog posts to see what topics provoked the most interest and response....
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Alan Shoebridge
- Dec 23, 2020
- 3 min
Looking for the best way to ensure success in 2021? Celebrate what you accomplished during 2020!
A few years ago, my team had just pulled off an absolutely wonderful event that stretched out over several days at an off-site location,...
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Alan Shoebridge
- Nov 30, 2020
- 3 min
We live in the ‘fail fast’ era. Why hasn’t that helped us respond more effectively to COVID-19?
In recent years, I’ve heard a lot about the power inherent in the concept of failing fast. Basically, this philosophy stresses learning...
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Alan Shoebridge
- Oct 25, 2020
- 2 min
Gen X strikes back: Raising our voice and staking our claim as healthcare's 'triple threat' audience
As a member of Gen X, I'm tired of being left out of conversations about the generations. And as a healthcare marketer, I'm especially...
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Alan Shoebridge
- Oct 13, 2020
- 2 min
Life lessons: What a classic 1970s TV commercial selling cereal can teach all of us about patience
When you create something good, stick with it. This is true for many things in life. For marketers, it’s advice we should heed when it...
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Alan Shoebridge
- Sep 29, 2020
- 3 min
Face your fears: Here are 3 reasons why leaders should share their personal perspectives on issues
More than a decade ago, I started sending a “Friday Update” email to my team every week. My emails typically include HR-related reminders...
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Alan Shoebridge
- Sep 20, 2020
- 1 min
2020 broke all our 'normal' processes: Here is one way to get back on track for the upcoming year
The fall season is often a time to think about planning and envision the year to come. We should strive to get back into that groove and...
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Alan Shoebridge
- Sep 17, 2020
- 3 min
Navigating a new reality: Conference highlights and reflections about the road ahead for healthcare
For me, a highly effective professional conference delivers on three things: inspiration, useful content and networking opportunities....
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Alan Shoebridge
- Aug 31, 2020
- 3 min
Afraid to fail? Get over it! A 'good' failure can make you a smarter, more effective marketer
We’re all going to fail in life at some point – probably at many points in fact. Sometimes these failures will be painful, costly or...
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Alan Shoebridge
- Aug 11, 2020
- 3 min
COVID-19: 6 months, 10 observations
Although coronavirus/COVID-19 first began being discussed widely in the country around the first of the year, March was the month that...
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Alan Shoebridge
- Jul 29, 2020
- 3 min
COVID-19: Why half-measures get us nowhere ... fast
If there is one lesson in life I’ve learned through painful experience, it’s that taking half-measures to fix a problem is always the...
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Alan Shoebridge
- Jul 2, 2020
- 4 min
COVID-19: Good, bad and scary news
It's easy to get caught up in the bad - and sometimes scary - news about COVID-19, and there is clearly a lot of justification to do...
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