Alan ShoebridgeJul 30, 20193 minThe value of being a generalist in today's specialized workplaceIs it better to know a lot about a little or a little about a lot? That’s a question that sparks debate among many people, especially man...
Alan ShoebridgeJul 10, 20193 minHealthcare price transparency is being built on a false premiseWhen news came out a few weeks ago about an executive order on price transparency, I noticed many positive headlines heralding the action...
Alan ShoebridgeJun 20, 20192 minSummer is here: 5 quick reflections to inspire you for the next 3 monthsSummer gave a false start in Monterey last week with a few very hot days, but everything quickly settled back into spring – although it a...
Alan ShoebridgeMay 14, 20191 minDon't you forget about me: Understanding the role of Gen XNESHCO 2019 Spring Conference Don’t you forget about me: understanding the role of Gen X 3:10 PM - 3:55 PM Thu May 30, 2019 I’m looking f...
Alan ShoebridgeApr 23, 20194 minSports sponsorships: When do they make sense for healthcare organizations?With baseball, soccer and the NBA playoffs in full swing, this is the perfect time to write about the value of sports sponsorships for a ...
Alan ShoebridgeApr 17, 20191 minTaking practical steps to fix the ACA“ … those of us who work every day to make our healthcare system more responsive, affordable and comprehensible are shaking our heads in ...
Alan ShoebridgeMar 19, 20193 minHot takes: Three alternative perspectives on healthcare consumerismLet me start off by saying that I strongly believe in making healthcare more accessible, affordable and understandable for those we serve...
Alan ShoebridgeMar 6, 20192 minDisrupt your marketing with one simple questionDisruption has been the buzzword in healthcare – and healthcare marketing – for the past five years or so. Yet, we tend to think of that ...
Alan ShoebridgeFeb 14, 20193 minWhat you might be overlooking about a career change – part threeWhen I started this series of blog posts in early 2018 after making a major career change, I never imagined writing about this developmen...
Alan ShoebridgeJan 29, 20191 minBeginning another new career journeyLast year was a time filled with change for me, some of it planned and some of it coming as a complete surprise. Overall, it definitely p...
Alan ShoebridgeDec 31, 20181 min2018's best marketing reflectionThere was certainly a wealth of good advice from marketers this year, but this quote from Seth Godin's book, "This is Marketing," stuck w...
Alan ShoebridgeDec 18, 20185 minTwo books to inspire and educate the healthcare marketerWith the year winding down, it’s the perfect time to read and reflect. To help you do that, here are two excellent resources for anyone i...
Alan ShoebridgeDec 4, 20181 min4 slides: Healthcare marketing explained!Late last year, I challenged myself to put together four simple slides that would capture the state of the healthcare industry at a high ...
Alan ShoebridgeNov 19, 20181 minPodcast: Survive and thrive during healthcare M&A activityI had the pleasure of joining my former colleagues, Karina Jennings and Tammy Graves, at the SHSMD Connections conference in October to t...
Alan ShoebridgeNov 12, 20181 minAnother big change for me in 2018Several months ago I overheard someone say "your life doesn’t come with a script.” That saying stuck with me, but I didn’t think about it...
Alan ShoebridgeOct 11, 20181 minSHSMD Connections 2018 in 5 tweetsMany of us have a relationship with Twitter that is polarizing to say the least. Some days I love it and some days I hate it. However, I'...
Alan ShoebridgeOct 10, 20182 minSHSMD Connections conference: Tuesday’s takeawaysDay two of the SHSMD Connections conference was filled with inspiring speakers and useful content. Here are a few takeaways from Tuesday....
Alan ShoebridgeOct 9, 20182 minSHSMD Connections conference: Sunday and Monday takeawaysFor those of you who couldn't make it to Seattle for Connections 2018, here are a few of the highlights from the content and speakers tha...
Alan ShoebridgeSep 27, 20182 minHarnessing the power of an hourIt’s amazing that in the space of a single hour you can feel stressed, bored, energized, exhausted, motivated or any combination of those...
Alan ShoebridgeAug 15, 20183 minThree lessons from Bad Blood: Secrets and Lies in a Silicon Valley StartupA few times each year, I hear about a book that I know I am really going to like just from hearing a description of the subject matter. I...
