Alan ShoebridgeNov 7, 20192 min‘Nobody knows about us’ – Avoid the eyeroll and build a strategy (part 2)Note: Post contributed by Amber Shoebridge I recently met with the executive director for a small foundation. Her board wanted to “raise ...
Alan ShoebridgeOct 30, 20192 min‘Nobody knows about us’ – Avoid the eyeroll and build a strategy (part 1)If there is one statement that causes an almost involuntary eyeroll for most marketing/PR professionals it’s some variation of being told...
Alan ShoebridgeOct 7, 20192 minAutumn reflections: 5 quick quotes to inspire and motivateWith every year of life that goes by, the summer season seems to get shorter and shorter. I know that’s not the case, but it sure feels l...
Alan ShoebridgeSep 17, 20192 minBook review: Lessons from 'Zero Hour for Gen X'With his subtitle – How the last adult generation can save America from the Millennials – author Matthew Hennessey is obviously being mor...
Alan ShoebridgeSep 12, 20193 minSHSMD Connections 2019: Inspirations and observationsAs Dean Browell wrapped up the conference yesterday and gave everyone a reminder about next year’s destination – SHSMD’s home base of Chi...
Alan ShoebridgeSep 2, 20192 minThinking about a change? Here’s what matters mostI’ve noticed a LOT of career changes during the past three years or so among my colleagues, peers and extended LinkedIn network. I think ...
Alan ShoebridgeAug 13, 20192 minThe most frustrating question in healthcareAlthough the healthcare industry has made significant strides in providing a more consumer-focused experience in the past five years, one...
Alan ShoebridgeJul 30, 20193 minThe value of being a generalist in today's specialized workplaceIs it better to know a lot about a little or a little about a lot? That’s a question that sparks debate among many people, especially man...
Alan ShoebridgeJul 10, 20193 minHealthcare price transparency is being built on a false premiseWhen news came out a few weeks ago about an executive order on price transparency, I noticed many positive headlines heralding the action...
Alan ShoebridgeJun 20, 20192 minSummer is here: 5 quick reflections to inspire you for the next 3 monthsSummer gave a false start in Monterey last week with a few very hot days, but everything quickly settled back into spring – although it a...
Alan ShoebridgeMay 14, 20191 minDon't you forget about me: Understanding the role of Gen XNESHCO 2019 Spring Conference Don’t you forget about me: understanding the role of Gen X 3:10 PM - 3:55 PM Thu May 30, 2019 I’m looking f...
Alan ShoebridgeApr 23, 20194 minSports sponsorships: When do they make sense for healthcare organizations?With baseball, soccer and the NBA playoffs in full swing, this is the perfect time to write about the value of sports sponsorships for a ...
Alan ShoebridgeApr 17, 20191 minTaking practical steps to fix the ACA“ … those of us who work every day to make our healthcare system more responsive, affordable and comprehensible are shaking our heads in ...
Alan ShoebridgeMar 19, 20193 minHot takes: Three alternative perspectives on healthcare consumerismLet me start off by saying that I strongly believe in making healthcare more accessible, affordable and understandable for those we serve...
Alan ShoebridgeMar 6, 20192 minDisrupt your marketing with one simple questionDisruption has been the buzzword in healthcare – and healthcare marketing – for the past five years or so. Yet, we tend to think of that ...
Alan ShoebridgeFeb 14, 20193 minWhat you might be overlooking about a career change – part threeWhen I started this series of blog posts in early 2018 after making a major career change, I never imagined writing about this developmen...
Alan ShoebridgeJan 29, 20191 minBeginning another new career journeyLast year was a time filled with change for me, some of it planned and some of it coming as a complete surprise. Overall, it definitely p...
Alan ShoebridgeDec 31, 20181 min2018's best marketing reflectionThere was certainly a wealth of good advice from marketers this year, but this quote from Seth Godin's book, "This is Marketing," stuck w...
Alan ShoebridgeDec 18, 20185 minTwo books to inspire and educate the healthcare marketerWith the year winding down, it’s the perfect time to read and reflect. To help you do that, here are two excellent resources for anyone i...
Alan ShoebridgeDec 4, 20181 min4 slides: Healthcare marketing explained!Late last year, I challenged myself to put together four simple slides that would capture the state of the healthcare industry at a high ...
