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    Sports sponsorships: When do they make sense for healthcare organizations?
    Alan Shoebridge
    • Apr 23, 2019
    • 4 min

    Sports sponsorships: When do they make sense for healthcare organizations?

    With baseball, soccer and the NBA playoffs in full swing, this is the perfect time to write about the value of sports sponsorships for a healthcare organization. In short, when – if ever – does sponsoring a professional sports team or venue make sense? Health systems and insurers who are not entering into these arrangements seem to be the rule, rather than the exception, these days. In fact, three of the four organizations that I’ve worked for have negotiated significant spon
    138 views0 comments
    Disrupt your marketing with one simple question
    Alan Shoebridge
    • Mar 6, 2019
    • 2 min

    Disrupt your marketing with one simple question

    Disruption has been the buzzword in healthcare – and healthcare marketing – for the past five years or so. Yet, we tend to think of that disruption only at a super-high, macro level. There is a real opportunity to apply it to everything we do. One question can help get you there. It’s asking “what happens if we don’t do this?” when evaluating existing work, requests from partners and future opportunities. There is another way of approaching your questioning. You could use “wh
    59 views0 comments
    Two books to inspire and educate the healthcare marketer
    Alan Shoebridge
    • Dec 18, 2018
    • 5 min

    Two books to inspire and educate the healthcare marketer

    With the year winding down, it’s the perfect time to read and reflect. To help you do that, here are two excellent resources for anyone in healthcare marketing. Although not connected in any official way, I found that they complement each other quite well. I hope these summaries will encourage you to pick these books up for yourself or someone you know this holiday season. Joe Public III: The End of Hospital Marketing by Chris Bevolo The final entry in the Joe Public trilogy,
    36 views0 comments
    4 slides: Healthcare marketing explained!
    Alan Shoebridge
    • Dec 4, 2018
    • 1 min

    4 slides: Healthcare marketing explained!

    Late last year, I challenged myself to put together four simple slides that would capture the state of the healthcare industry at a high level and explain the role of marketers. The initial intended audience was people who are new to the profession or considering a career in healthcare marketing. However, I quickly realized the fundamentals outlined here are good for just about anyone connected to healthcare no matter what their level of experience. As I was looking at these
    137 views0 comments
    Healthcare marketers: How do you feel about 2018?
    Alan Shoebridge
    • Dec 27, 2017
    • 2 min

    Healthcare marketers: How do you feel about 2018?

    Continuing the trend for the past few years, healthcare is in an exciting period of innovation and change, which is pushing marketers, communicators and strategists to respond in kind. Yet, change is rarely easy, resources for most organizations are constricted and the pressure to show immediate results grows stronger every day. Add in that during the past two weeks alone we’ve seen major disruption happening in the healthcare space with confirmed and potential “mega mergers”
    22 views0 comments
    HCO fall conference: 7 tweets to inspire and educate
    Alan Shoebridge
    • Nov 7, 2017
    • 2 min

    HCO fall conference: 7 tweets to inspire and educate

    If you couldn't attend the Healthcare Communicators of Oregon conference last week, you missed some engaging speakers and inspiring content. The good news is that thanks to Twitter, you can get the essence of the event by looking at the comments and content shared by attendees. Here are seven tweets from #hcofall2017 that captured some of the most important insights. Lee Aase: Keys to success in rapidly changing times While being smart is always a good thing, having the right
    75 views0 comments
    Providence launches “Dear health” campaign
    Alan Shoebridge
    • Oct 14, 2017
    • 1 min

    Providence launches “Dear health” campaign

    It’s exciting to see months of hard work come to fruition with a new messaging campaign for Providence in Oregon and Alaska. Drawn from the deep relationships with our patients and caregivers, the “Dear health” campaign highlights stories inspired by the life-long journey we all have with our health. Sometimes our health stories are simple and even funny, and other times they are complex and emotionally draining. At Providence, we help people get through it all by providing t
    50 views0 comments
    4 slides: Healthcare marketing explained!
    Alan Shoebridge
    • Oct 4, 2017
    • 1 min

    4 slides: Healthcare marketing explained!

    Although not always easy to put into practice, good marketing is fairly straightforward if you possess a strong understanding of the core principles and can effectively work with your business partners. Marketing healthcare adds layers of complexities and complications that take time to fully understand. Last week, I gave a lecture on healthcare marketing to students in OHSU’s MS in Healthcare program. My goal was to present a useful framework that they could consult as the t
    275 views0 comments
    COVID is healthcare's biggest disruption. What does that mean?

    COVID is healthcare's biggest disruption. What does that mean?

    94
    HMPS 2022 recap: Facing 'uncomfortable truths' to drive change in healthcare

    HMPS 2022 recap: Facing 'uncomfortable truths' to drive change in healthcare

    101
    Hospital Week 2022: Sharing gratitude and reflecting on the future

    Hospital Week 2022: Sharing gratitude and reflecting on the future

    23
    The complex nature of competition in healthcare

    The complex nature of competition in healthcare

    79
    Think fixing our cover letter problem is impossible? Think again!

    Think fixing our cover letter problem is impossible? Think again!

    37
    Improving healthcare: Can separate paths lead us all to the same destination?

    Improving healthcare: Can separate paths lead us all to the same destination?

    28
    COVID is healthcare's biggest disruption. What does that mean?

    COVID is healthcare's biggest disruption. What does that mean?

    940
    HMPS 2022 recap: Facing 'uncomfortable truths' to drive change in healthcare

    HMPS 2022 recap: Facing 'uncomfortable truths' to drive change in healthcare

    1010
    Hospital Week 2022: Sharing gratitude and reflecting on the future

    Hospital Week 2022: Sharing gratitude and reflecting on the future

    230
    The complex nature of competition in healthcare

    The complex nature of competition in healthcare

    790
    Think fixing our cover letter problem is impossible? Think again!

    Think fixing our cover letter problem is impossible? Think again!

    370
    Improving healthcare: Can separate paths lead us all to the same destination?

    Improving healthcare: Can separate paths lead us all to the same destination?

    280
    Review: Joe Public 2030 - Five Potent Predictions Reshaping How Consumers Engage Healthcare

    Review: Joe Public 2030 - Five Potent Predictions Reshaping How Consumers Engage Healthcare

    640
    Healthcare is having its first metaverse moment. Does anyone know what that really means?

    Healthcare is having its first metaverse moment. Does anyone know what that really means?

    740
    More of something is always better. Except when it's not. Why one computer screen is better than two

    More of something is always better. Except when it's not. Why one computer screen is better than two

    320
    Healthcare hype or real healthcare disruption: How can we tell the difference?

    Healthcare hype or real healthcare disruption: How can we tell the difference?

    620
    How to make the most of your time in the 'Never Normal'

    How to make the most of your time in the 'Never Normal'

    410
    Office, home or hybrid: The remote work battle lines have been drawn. Which model will win?

    Office, home or hybrid: The remote work battle lines have been drawn. Which model will win?

    320
    COVID and working in 2022: Get ready for déjà vu all over again

    COVID and working in 2022: Get ready for déjà vu all over again

    430
    Shifting our perspective: How leaders should respond to COVID disruption at work

    Shifting our perspective: How leaders should respond to COVID disruption at work

    240
    Somewhere else is always better. Except maybe when it comes to providing your healthcare

    Somewhere else is always better. Except maybe when it comes to providing your healthcare

    700
    Back to the future: Taking a new path to a familiar destination

    Back to the future: Taking a new path to a familiar destination

    1540
    Experts are smarter than us. That’s why they are experts!

    Experts are smarter than us. That’s why they are experts!

    410
    Celebrating a milestone: Lessons learned from 100 blog posts

    Celebrating a milestone: Lessons learned from 100 blog posts

    380
    To communicators, ‘nobody’ is a dead end. ‘Not everyone’ is an opportunity worth pursuing

    To communicators, ‘nobody’ is a dead end. ‘Not everyone’ is an opportunity worth pursuing

    400
    Pushing through pessimism: Our most important action in fighting COVID-19 vaccine resistance

    Pushing through pessimism: Our most important action in fighting COVID-19 vaccine resistance

    950
    We're still on the COVID-19 roller coaster. Can we make it stop for good in 2021?

    We're still on the COVID-19 roller coaster. Can we make it stop for good in 2021?

    1100
    The 1990 Tour: Lessons in grit, perseverance and determination

    The 1990 Tour: Lessons in grit, perseverance and determination

    390
    Building the fundamentals: How to effectively run your first big meeting

    Building the fundamentals: How to effectively run your first big meeting

    330
    Arguing at work: Are you fighting the good fight or just being difficult?

    Arguing at work: Are you fighting the good fight or just being difficult?

    690
    How to fight off imposter syndrome to keep your career momentum and personal growth going strong

    How to fight off imposter syndrome to keep your career momentum and personal growth going strong

    1560
    Building the fundamentals: 5 questions that help set crystal clear expectations

    Building the fundamentals: 5 questions that help set crystal clear expectations

    650
    3 slides for success: Tips for hiring and getting hired in 2021

    3 slides for success: Tips for hiring and getting hired in 2021

    700
    We are in the era of ‘zombie’ marketing. Like a good horror movie, it's both scary and exciting

    We are in the era of ‘zombie’ marketing. Like a good horror movie, it's both scary and exciting

    1060
    It's not you, it's me! Nobody 'wants' a relationship in healthcare, and that makes perfect sense

    It's not you, it's me! Nobody 'wants' a relationship in healthcare, and that makes perfect sense

    1060
    Avoiding the self-criticism spiral: 3 ways to help you achieve a better balance

    Avoiding the self-criticism spiral: 3 ways to help you achieve a better balance

    520
    Operating in crisis mode can bring your team short-term gains, but look out for long-term pain

    Operating in crisis mode can bring your team short-term gains, but look out for long-term pain

    640
    Successfully 'marketing' the COVID-19 vaccine: 4 unique challenges we'll need to overcome

    Successfully 'marketing' the COVID-19 vaccine: 4 unique challenges we'll need to overcome

    420
    Everything you need to know about healthcare marketing - in 5 slides!

    Everything you need to know about healthcare marketing - in 5 slides!

    2250
    4 simple questions to set your course for 2021 … and help you stay focused!

    4 simple questions to set your course for 2021 … and help you stay focused!

    630
    ICYMI 2020: 5 topics that mattered to you (and me)

    ICYMI 2020: 5 topics that mattered to you (and me)

    200
    Looking for the best way to ensure success in 2021? Celebrate what you accomplished during 2020!

    Looking for the best way to ensure success in 2021? Celebrate what you accomplished during 2020!

    480
    We live in the ‘fail fast’ era. Why hasn’t that helped us respond more effectively to COVID-19?

    We live in the ‘fail fast’ era. Why hasn’t that helped us respond more effectively to COVID-19?

    682
    Gen X strikes back: Raising our voice and staking our claim as healthcare's 'triple threat' audience

    Gen X strikes back: Raising our voice and staking our claim as healthcare's 'triple threat' audience

    2680
    Life lessons: What a classic 1970s TV commercial selling cereal can teach all of us about patience

    Life lessons: What a classic 1970s TV commercial selling cereal can teach all of us about patience

    1870
    Face your fears: Here are 3 reasons why leaders should share their personal perspectives on issues

    Face your fears: Here are 3 reasons why leaders should share their personal perspectives on issues

    620
    2020 broke all our 'normal' processes: Here is one way to get back on track for the upcoming year

    2020 broke all our 'normal' processes: Here is one way to get back on track for the upcoming year

    320
    Navigating a new reality: Conference highlights and reflections about the road ahead for healthcare

    Navigating a new reality: Conference highlights and reflections about the road ahead for healthcare

    760
    Afraid to fail? Get over it! A 'good' failure can make you a smarter, more effective marketer

    Afraid to fail? Get over it! A 'good' failure can make you a smarter, more effective marketer

    810
    COVID-19: 6 months, 10 observations

    COVID-19: 6 months, 10 observations

    1090
    COVID-19: Why half-measures get us nowhere ... fast

    COVID-19: Why half-measures get us nowhere ... fast

    1160
    COVID-19: Good, bad and scary news

    COVID-19: Good, bad and scary news

    1480
    Logic vs. emotion in the COVID-19 era

    Logic vs. emotion in the COVID-19 era

    2060