Sports sponsorships: When do they make sense for healthcare organizations?
With baseball, soccer and the NBA playoffs in full swing, this is the perfect time to write about the value of sports sponsorships for a healthcare organization. In short, when – if ever – does sponsoring a professional sports team or venue make sense? Health systems and insurers who are not entering into these arrangements seem to be the rule, rather than the exception, these days. In fact, three of the four organizations that I’ve worked for have negotiated significant spon