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Taking time off: How much is enough?
For the first time in many years – perhaps ever – I recently took a full two weeks off from work not during a traditional holiday period...

Alan Shoebridge
Jul 27, 20172 min read
The power of setting goals
I realize that saying goals are important is an almost painful statement of the obvious, but please indulge me for a second. Although...

Alan Shoebridge
Apr 1, 20172 min read


Three reasons why healthcare can’t neglect Gen X
It might be a cliché, but as a member of Generation X I find myself reacting to something with cynicism and a bit of frustration. That...

Alan Shoebridge
Nov 29, 20163 min read
Three reasons why brand matters in healthcare
Although it seems obvious and is largely taken for granted in other industries, healthcare marketers still face obstacles explaining to...

Alan Shoebridge
Nov 10, 20163 min read
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