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COVID-19: Two tough choices for the future
Sometimes in life you are presented with two options, both of which are bad. One might be slightly less disruptive or destructive than...

Alan Shoebridge
Apr 20, 20203 min read


There is no COVID-19 'easy button' for resetting our country
As I open this post, I want to call out the fact that I hope everything you are about to read turns out to be wrong – spectacularly...

Alan Shoebridge
Apr 13, 20205 min read


COVID-19: The healthcare industry disruption nobody saw coming
Prior to March 1, we had been talking so much about healthcare “disruption” during the past five years, I felt like the term had just...

Alan Shoebridge
Mar 30, 20202 min read


What to do when your plan falls apart
Three weeks ago, I wrote about how important it is to work your plan. My advice was to allow for some experimentation, but stay focused...

Alan Shoebridge
Mar 23, 20203 min read


Walmart Health: Fear the revolution or embrace the evolution?
Walmart’s recent announcement of bigger, more expansive medical/dental clinics certainly generated a lot of buzz and no shortage of...

Alan Shoebridge
Mar 11, 20204 min read


Self-awareness: Build this essential workplace skill in 3 steps
One of the most difficult things for many people to do is admit when they are NOT good at something directly related to their job. Oh...

Alan Shoebridge
Mar 3, 20203 min read


Gen Z and healthcare: Don’t panic!
A few weeks ago, I urged caution that despite the increasing prevalence of pronouncements that Gen Z will “revolutionize” everything in...

Alan Shoebridge
Feb 24, 20204 min read


Joe Public 2020: Insights and inspirations
“We all got into this industry for the same reason. We wanted to change healthcare for the better. And we have the power to do it.” That...

Alan Shoebridge
Feb 14, 20203 min read


Four minutes. Four slides. Four strategies for success
One of the biggest challenges in our work and personal lives is trying to do too much at once. When we break things up into smaller...

Alan Shoebridge
Feb 9, 20202 min read


Celebrating my dad and the glory days of print journalism
My first “real” job after college was as a newspaper reporter and photographer. I still remember the rush of chasing down stories and...

Alan Shoebridge
Feb 2, 20202 min read


Gen Z enters the workforce: Don't panic!
Hype. Fear. Breathless prognostications. Gen Z is beginning to overtake the Millennials as the next generation that will “revolutionize...

Alan Shoebridge
Jan 26, 20203 min read


4 ways to stay focused in 2020
The new year has only just begun, but I bet you're already facing a huge challenge whether you fully realize it or not. It’s focus. And...

Alan Shoebridge
Jan 19, 20202 min read


2019: My year in books
Although I’ve had a life-long love of reading, I often can’t remember the specific books I’ve read from year to year – with a few notable...

Alan Shoebridge
Jan 5, 20203 min read


ICYMI 2019: 5 topics that mattered to you (and me)
As 2019 winds down, I looked back through my LinkedIn and personal blog posts to see what topics provoked the most interest and response....

Alan Shoebridge
Dec 29, 20191 min read


Dealing with difficult people? Think about growing lettuce
Given all the jokes about dealing with difficult family members during the holidays, it must be something that many of us really do face...

Alan Shoebridge
Dec 19, 20192 min read


Client-partner relationships: 3 tips for success on both sides
When I started my new job early last year, I had to assess a wide range of existing and prospective vendor/agency/partner relationships...

Alan Shoebridge
Dec 2, 20192 min read


Healthcare price transparency: Real change or wishful thinking?
Let’s figure out how to get more people into the right settings of care and limit billing surprises.

Alan Shoebridge
Nov 18, 20194 min read


Disruption exhaustion. Are we there yet?
I’ll admit it. I’ve kind of had a problem with the term “disruption” ever since it first started being used regularly in healthcare...

Alan Shoebridge
Nov 12, 20193 min read


‘Nobody knows about us’ – Avoid the eyeroll and build a strategy (part 2)
Note: Post contributed by Amber Shoebridge I recently met with the executive director for a small foundation. Her board wanted to “raise...

Alan Shoebridge
Nov 7, 20192 min read


‘Nobody knows about us’ – Avoid the eyeroll and build a strategy (part 1)
If there is one statement that causes an almost involuntary eyeroll for most marketing/PR professionals it’s some variation of being told...

Alan Shoebridge
Oct 29, 20192 min read
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