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Joe Public 2020: Insights and inspirations
“We all got into this industry for the same reason. We wanted to change healthcare for the better. And we have the power to do it.” That...

Alan Shoebridge
Feb 14, 20203 min read


Four minutes. Four slides. Four strategies for success
One of the biggest challenges in our work and personal lives is trying to do too much at once. When we break things up into smaller...

Alan Shoebridge
Feb 9, 20202 min read


Celebrating my dad and the glory days of print journalism
My first “real” job after college was as a newspaper reporter and photographer. I still remember the rush of chasing down stories and...

Alan Shoebridge
Feb 2, 20202 min read


Gen Z enters the workforce: Don't panic!
Hype. Fear. Breathless prognostications. Gen Z is beginning to overtake the Millennials as the next generation that will “revolutionize...

Alan Shoebridge
Jan 26, 20203 min read


4 ways to stay focused in 2020
The new year has only just begun, but I bet you're already facing a huge challenge whether you fully realize it or not. It’s focus. And...

Alan Shoebridge
Jan 19, 20202 min read


2019: My year in books
Although I’ve had a life-long love of reading, I often can’t remember the specific books I’ve read from year to year – with a few notable...

Alan Shoebridge
Jan 5, 20203 min read


ICYMI 2019: 5 topics that mattered to you (and me)
As 2019 winds down, I looked back through my LinkedIn and personal blog posts to see what topics provoked the most interest and response....

Alan Shoebridge
Dec 29, 20191 min read


Dealing with difficult people? Think about growing lettuce
Given all the jokes about dealing with difficult family members during the holidays, it must be something that many of us really do face...

Alan Shoebridge
Dec 19, 20192 min read


Client-partner relationships: 3 tips for success on both sides
When I started my new job early last year, I had to assess a wide range of existing and prospective vendor/agency/partner relationships...

Alan Shoebridge
Dec 2, 20192 min read


Healthcare price transparency: Real change or wishful thinking?
Let’s figure out how to get more people into the right settings of care and limit billing surprises.

Alan Shoebridge
Nov 18, 20194 min read


Disruption exhaustion. Are we there yet?
I’ll admit it. I’ve kind of had a problem with the term “disruption” ever since it first started being used regularly in healthcare...

Alan Shoebridge
Nov 12, 20193 min read


‘Nobody knows about us’ – Avoid the eyeroll and build a strategy (part 2)
Note: Post contributed by Amber Shoebridge I recently met with the executive director for a small foundation. Her board wanted to “raise...

Alan Shoebridge
Nov 7, 20192 min read


‘Nobody knows about us’ – Avoid the eyeroll and build a strategy (part 1)
If there is one statement that causes an almost involuntary eyeroll for most marketing/PR professionals it’s some variation of being told...

Alan Shoebridge
Oct 29, 20192 min read


Autumn reflections: 5 quick quotes to inspire and motivate
With every year of life that goes by, the summer season seems to get shorter and shorter. I know that’s not the case, but it sure feels...

Alan Shoebridge
Oct 6, 20192 min read


Book review: Lessons from 'Zero Hour for Gen X'
With his subtitle – How the last adult generation can save America from the Millennials – author Matthew Hennessey is obviously being...

Alan Shoebridge
Sep 17, 20192 min read


SHSMD Connections 2019: Inspirations and observations
As Dean Browell wrapped up the conference yesterday and gave everyone a reminder about next year’s destination – SHSMD’s home base of...

Alan Shoebridge
Sep 12, 20193 min read


Thinking about a change? Here’s what matters most
I’ve noticed a LOT of career changes during the past three years or so among my colleagues, peers and extended LinkedIn network. I think...

Alan Shoebridge
Sep 2, 20192 min read


The most frustrating question in healthcare
Although the healthcare industry has made significant strides in providing a more consumer-focused experience in the past five years, one...

Alan Shoebridge
Aug 13, 20192 min read


The value of being a generalist in today's specialized workplace
Is it better to know a lot about a little or a little about a lot? That’s a question that sparks debate among many people, especially...

Alan Shoebridge
Jul 30, 20193 min read


Healthcare price transparency is being built on a false premise
When news came out a few weeks ago about an executive order on price transparency, I noticed many positive headlines heralding the action...

Alan Shoebridge
Jul 9, 20193 min read
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