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COVID and working in 2022: Get ready for déjà vu all over again
Déjà vu: A feeling that one has seen or heard something before. If you’ve worked in healthcare marketing and communications for more than...

Alan Shoebridge
Dec 31, 20214 min read


Shifting our perspective: How leaders should respond to COVID disruption at work
Pre-COVID, many employers approached recruiting new employees with the mindset of putting the burden on candidates to prove why they...

Alan Shoebridge
Nov 29, 20214 min read


Somewhere else is always better. Except maybe when it comes to providing your healthcare
“Somewhere else is always better.” OK, I am chopping up a movie quote a bit here, but please allow me some artistic license because that...

Alan Shoebridge
Oct 31, 20213 min read


Back to the future: Taking a new path to a familiar destination
The picture at the top of this article has been my personal laptop’s screensaver since I moved from Portland, Oregon to California nearly...

Alan Shoebridge
Oct 15, 20212 min read


Experts are smarter than us. That’s why they are experts!
It’s a massive understatement to say that society’s response to the COVID-19 pandemic has exposed some faults and raises a lot of...

Alan Shoebridge
Sep 28, 20214 min read


Celebrating a milestone: Lessons learned from 100 blog posts
I launched my website - and first blog post - in early 2017. In August of this year, I published my 100th blog post. Depending on your...

Alan Shoebridge
Sep 6, 20213 min read


To communicators, ‘nobody’ is a dead end. ‘Not everyone’ is an opportunity worth pursuing
My biggest pet peeve as a professional marketer and communicator is hearing people say “nobody knows about us.” Closely related is...

Alan Shoebridge
Aug 19, 20212 min read


Pushing through pessimism: Our most important action in fighting COVID-19 vaccine resistance
I don’t want to be writing about a surge in COVID-19 cases and vaccine opponents right now, but thinking about much else is difficult and...

Alan Shoebridge
Aug 10, 20214 min read


We're still on the COVID-19 roller coaster. Can we make it stop for good in 2021?
The start to 2021 was difficult as COVID-19 cases throughout the country we're spiking in January and February as vaccine supply was...

Alan Shoebridge
Jul 18, 20212 min read


The 1990 Tour: Lessons in grit, perseverance and determination
Grit: Firmness of mind or spirit; unyielding courage in the face of hardship or danger. Sepp Kuss, a native of Colorado riding for the...

Alan Shoebridge
Jul 12, 20213 min read


Building the fundamentals: How to effectively run your first big meeting
Running an effective meeting is a skill that is built over time through practice. Yet, we all have to start somewhere. If you’re going to...

Alan Shoebridge
Jun 27, 20211 min read


Arguing at work: Are you fighting the good fight or just being difficult?
When two sides disagree on something and neither wants to back down, small disagreements often become big problems that can derail...

Alan Shoebridge
Jun 16, 20213 min read


How to fight off imposter syndrome to keep your career momentum and personal growth going strong
Self-doubt is something that many people suffer from at times and it often holds us back from embracing new opportunities. Some people...

Alan Shoebridge
May 31, 20215 min read


Building the fundamentals: 5 questions that help set crystal clear expectations
Not asking the right questions when starting a new project is almost guaranteed to result in frustration, confusion or disappointment....

Alan Shoebridge
May 15, 20211 min read


3 slides for success: Tips for hiring and getting hired in 2021
Starting out from college and throughout my professional career I’ve been a candidate for many jobs. Too often, I’ve seen practices that...

Alan Shoebridge
Apr 25, 20211 min read


We are in the era of ‘zombie’ marketing. Like a good horror movie, it's both scary and exciting
Once upon a time (not actually that long ago!), if I wanted to personally communicate with someone there were two primary options at my...

Alan Shoebridge
Apr 12, 20214 min read


It's not you, it's me! Nobody 'wants' a relationship in healthcare, and that makes perfect sense
During conversations about generations and healthcare one assertion you'll hear often is that younger generations don't want to have a...

Alan Shoebridge
Mar 29, 20213 min read


Avoiding the self-criticism spiral: 3 ways to help you achieve a better balance
Deep down, we all know that balance is so important in many areas of our lives: diet, exercise, work environment, etc. Striving for...

Alan Shoebridge
Mar 25, 20213 min read


Operating in crisis mode can bring your team short-term gains, but look out for long-term pain
Responding to COVID-19 for the past year, many of us have been in constant “always on” communication mode. That was appropriate as...

Alan Shoebridge
Mar 2, 20212 min read


Successfully 'marketing' the COVID-19 vaccine: 4 unique challenges we'll need to overcome
As marketers and communicators, most of us are sadly quite familiar with receiving incomplete – or even downright sketchy – details about...

Alan Shoebridge
Feb 10, 20213 min read
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