Alan Shoebridge
Logic vs. emotion in the COVID-19 era
I’ve always been fascinated by why human beings act the way they do. Furthermore, as a professional marketer and communicator, having...
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Alan Shoebridge
- Jun 9, 2020
- 5 min
Essential reading: MARCH, books 1-3
Sometimes I buy a book and it sits around for a few weeks, months or even years before I get around to reading it. Most of the time, I...
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Alan Shoebridge
- May 26, 2020
- 2 min
Good, cheap or fast? The COVID-19 era hasn't changed the equation
This isn’t really about a post about COVID-19, but at the same time it is a post about COVID-19. Let me explain. Although I don’t...
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Alan Shoebridge
- May 19, 2020
- 3 min
Alan Shoebridge 2.0 and why you might need a 'you 1.0'
Don’t worry. I haven’t uploaded my brain into the Matrix, some other alternate reality or whatever new invention Elon Musk is cooking up...
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Alan Shoebridge
- May 12, 2020
- 2 min
Two simple words: Thank you
National Hospital Week is something that we celebrate every year at this time. Yet, this year it really is taking on more significance....
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Alan Shoebridge
- May 7, 2020
- 3 min
COVID-19 reset: The 80% healthcare economy
As many areas of the country prepare to reopen for elective surgeries and reassure their communities about hospital safety, healthcare...
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Alan Shoebridge
- Apr 21, 2020
- 3 min
COVID-19: Two tough choices for the future
Sometimes in life you are presented with two options, both of which are bad. One might be slightly less disruptive or destructive than...
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Alan Shoebridge
- Apr 14, 2020
- 5 min
There is no COVID-19 'easy button' for resetting our country
As I open this post, I want to call out the fact that I hope everything you are about to read turns out to be wrong – spectacularly...
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Alan Shoebridge
- Mar 31, 2020
- 2 min
COVID-19: The healthcare industry disruption nobody saw coming
Prior to March 1, we had been talking so much about healthcare “disruption” during the past five years, I felt like the term had just...
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Alan Shoebridge
- Mar 23, 2020
- 3 min
What to do when your plan falls apart
Three weeks ago, I wrote about how important it is to work your plan. My advice was to allow for some experimentation, but stay focused...
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Alan Shoebridge
- Mar 12, 2020
- 4 min
Walmart Health: Fear the revolution or embrace the evolution?
Walmart’s recent announcement of bigger, more expansive medical/dental clinics certainly generated a lot of buzz and no shortage of...
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Alan Shoebridge
- Mar 4, 2020
- 3 min
Self-awareness: Build this essential workplace skill in 3 steps
One of the most difficult things for many people to do is admit when they are NOT good at something directly related to their job. Oh...
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Alan Shoebridge
- Feb 25, 2020
- 4 min
Gen Z and healthcare: Don’t panic!
A few weeks ago, I urged caution that despite the increasing prevalence of pronouncements that Gen Z will “revolutionize” everything in...
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Alan Shoebridge
- Feb 14, 2020
- 3 min
Joe Public 2020: Insights and inspirations
“We all got into this industry for the same reason. We wanted to change healthcare for the better. And we have the power to do it.” That...
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Alan Shoebridge
- Feb 10, 2020
- 2 min
Four minutes. Four slides. Four strategies for success
One of the biggest challenges in our work and personal lives is trying to do too much at once. When we break things up into smaller...
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Alan Shoebridge
- Feb 2, 2020
- 2 min
Celebrating my dad and the glory days of print journalism
My first “real” job after college was as a newspaper reporter and photographer. I still remember the rush of chasing down stories and...
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Alan Shoebridge
- Jan 27, 2020
- 3 min
Gen Z enters the workforce: Don't panic!
Hype. Fear. Breathless prognostications. Gen Z is beginning to overtake the Millennials as the next generation that will “revolutionize...
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Alan Shoebridge
- Jan 20, 2020
- 2 min
4 ways to stay focused in 2020
The new year has only just begun, but I bet you're already facing a huge challenge whether you fully realize it or not. It’s focus. And...
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Alan Shoebridge
- Jan 6, 2020
- 3 min
2019: My year in books
Although I’ve had a life-long love of reading, I often can’t remember the specific books I’ve read from year to year – with a few notable...
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Alan Shoebridge
- Dec 29, 2019
- 1 min
ICYMI 2019: 5 topics that mattered to you (and me)
As 2019 winds down, I looked back through my LinkedIn and personal blog posts to see what topics provoked the most interest and response....
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