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We live in the ‘fail fast’ era. Why hasn’t that helped us respond more effectively to COVID-19?

Alan Shoebridge

Nov 30, 2020
3 min

We live in the ‘fail fast’ era. Why hasn’t that helped us respond more effectively to COVID-19?

In recent years, I’ve heard a lot about the power inherent in the concept of failing fast. Basically, this philosophy stresses learning...

70 views2 comments

Gen X strikes back: Raising our voice and staking our claim as healthcare's 'triple threat' audience

Alan Shoebridge

Oct 25, 2020
2 min

Gen X strikes back: Raising our voice and staking our claim as healthcare's 'triple threat' audience

As a member of Gen X, I'm tired of being left out of conversations about the generations. And as a healthcare marketer, I'm especially...

280 views0 comments

Life lessons: What a classic 1970s TV commercial selling cereal can teach all of us about patience

Alan Shoebridge

Oct 13, 2020
2 min

Life lessons: What a classic 1970s TV commercial selling cereal can teach all of us about patience

When you create something good, stick with it. This is true for many things in life. For marketers, it’s advice we should heed when it...

292 views0 comments

Face your fears: Here are 3 reasons why leaders should share their personal perspectives on issues

Alan Shoebridge

Sep 29, 2020
3 min

Face your fears: Here are 3 reasons why leaders should share their personal perspectives on issues

More than a decade ago, I started sending a “Friday Update” email to my team every week. My emails typically include HR-related reminders...

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2020 broke all our 'normal' processes: Here is one way to get back on track for the upcoming year

Alan Shoebridge

Sep 20, 2020
1 min

2020 broke all our 'normal' processes: Here is one way to get back on track for the upcoming year

The fall season is often a time to think about planning and envision the year to come. We should strive to get back into that groove and...

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Navigating a new reality: Conference highlights and reflections about the road ahead for healthcare

Alan Shoebridge

Sep 17, 2020
3 min

Navigating a new reality: Conference highlights and reflections about the road ahead for healthcare

For me, a highly effective professional conference delivers on three things: inspiration, useful content and networking opportunities....

77 views0 comments

Afraid to fail? Get over it! A 'good' failure can make you a smarter, more effective marketer

Alan Shoebridge

Aug 31, 2020
3 min

Afraid to fail? Get over it! A 'good' failure can make you a smarter, more effective marketer

We’re all going to fail in life at some point – probably at many points in fact. Sometimes these failures will be painful, costly or...

82 views0 comments

Alan Shoebridge

Aug 11, 2020
3 min

COVID-19: 6 months, 10 observations

Although coronavirus/COVID-19 first began being discussed widely in the country around the first of the year, March was the month that...

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COVID-19: Why half-measures get us nowhere ... fast

Alan Shoebridge

Jul 29, 2020
3 min

COVID-19: Why half-measures get us nowhere ... fast

If there is one lesson in life I’ve learned through painful experience, it’s that taking half-measures to fix a problem is always the...

131 views0 comments

Alan Shoebridge

Jul 2, 2020
4 min

COVID-19: Good, bad and scary news

It's easy to get caught up in the bad - and sometimes scary - news about COVID-19, and there is clearly a lot of justification to do...

154 views0 comments

Alan Shoebridge

Jun 16, 2020
3 min

Logic vs. emotion in the COVID-19 era

I’ve always been fascinated by why human beings act the way they do. Furthermore, as a professional marketer and communicator, having...

227 views0 comments

Alan Shoebridge

Jun 9, 2020
5 min

Essential reading: MARCH, books 1-3

Sometimes I buy a book and it sits around for a few weeks, months or even years before I get around to reading it. Most of the time, I...

61 views0 comments

Good, cheap or fast? The COVID-19 era hasn't changed the equation

Alan Shoebridge

May 26, 2020
2 min

Good, cheap or fast? The COVID-19 era hasn't changed the equation

This isn’t really about a post about COVID-19, but at the same time it is a post about COVID-19. Let me explain. Although I don’t...

63 views0 comments

Alan Shoebridge

May 19, 2020
3 min

Alan Shoebridge 2.0 and why you might need a 'you 1.0'

Don’t worry. I haven’t uploaded my brain into the Matrix, some other alternate reality or whatever new invention Elon Musk is cooking up...

115 views0 comments

Alan Shoebridge

May 12, 2020
2 min

Two simple words: Thank you

National Hospital Week is something that we celebrate every year at this time. Yet, this year it really is taking on more significance....

162 views0 comments

COVID-19 reset: The 80% healthcare economy

Alan Shoebridge

May 7, 2020
3 min

COVID-19 reset: The 80% healthcare economy

As many areas of the country prepare to reopen for elective surgeries and reassure their communities about hospital safety, healthcare...

293 views0 comments

COVID-19: Two tough choices for the future

Alan Shoebridge

Apr 21, 2020
3 min

COVID-19: Two tough choices for the future

Sometimes in life you are presented with two options, both of which are bad. One might be slightly less disruptive or destructive than...

178 views0 comments

There is no COVID-19 'easy button' for resetting our country

Alan Shoebridge

Apr 14, 2020
5 min

There is no COVID-19 'easy button' for resetting our country

As I open this post, I want to call out the fact that I hope everything you are about to read turns out to be wrong – spectacularly...

209 views0 comments

COVID-19: The healthcare industry disruption nobody saw coming

Alan Shoebridge

Mar 31, 2020
2 min

COVID-19: The healthcare industry disruption nobody saw coming

Prior to March 1, we had been talking so much about healthcare “disruption” during the past five years, I felt like the term had just...

295 views0 comments

Alan Shoebridge

Mar 23, 2020
3 min

What to do when your plan falls apart

Three weeks ago, I wrote about how important it is to work your plan. My advice was to allow for some experimentation, but stay focused...

108 views0 comments

One year later: Evaluating the impact of AI on content creation

2023 Becker's Healthcare CEO/CFO takeaways: Trends, challenges and opportunities

HCIC23 is almost here: get ready for an amazing event!

Insights and inspirations from SHSMD Connections 2023

SHSMD23: How to make the most out of your experience

Breaking the cycle: Knowing when ‘good enough’ is better than perfect

One year later: Evaluating the impact of AI on content creation

2023 Becker's Healthcare CEO/CFO takeaways: Trends, challenges and opportunities

HCIC23 is almost here: get ready for an amazing event!

Insights and inspirations from SHSMD Connections 2023

SHSMD23: How to make the most out of your experience

Breaking the cycle: Knowing when ‘good enough’ is better than perfect

Office Work in 2023: Are Communicators Ever Going Back for Good?

AHA Leadership Summit recap: A look at the key takeaways and the road ahead for healthcare

Healthcare at the halfway point: What’s going well – and not so well – in 2023

The era of AI-powered communicators is here. How do we successfully navigate this brave new world?

HMPS 2023: Insights and inspirations for healthcare communicators and marketers

Insights and observations: Becker’s annual meeting 2023

Writing versus editing: Does this distinction still matter in the AI era?

Navigating life's challenges: 3 valuable lessons you can learn from driving on snowy roads

2023: What we know and don’t know about healthcare

Get lost in a good book: 10 reading recommendations from 2022

Getting the most out of 2023: Use these four quarterly strategies for success

Planning for 2023: 4 critical questions to ask yourself

Why a strong brand (still) matters in healthcare

Insights and inspirations from SHSMD Connections 2022

Four ways to get the most out of SHSMD Connections 2022

Why don’t leaders and employees agree on remote work? They’re not having the right conversation

Amazon’s healthcare disruption: 5 initial takeaways from the One Medical news

Why is healthcare so complicated? It starts with failing to agree on what healthcare means

COVID is healthcare's biggest disruption. What does that mean?

HMPS 2022 recap: Facing 'uncomfortable truths' to drive change in healthcare

Hospital Week 2022: Sharing gratitude and reflecting on the future

The complex nature of competition in healthcare

Think fixing our cover letter problem is impossible? Think again!

Improving healthcare: Can separate paths lead us all to the same destination?

Review: Joe Public 2030 - Five Potent Predictions Reshaping How Consumers Engage Healthcare

Healthcare is having its first metaverse moment. Does anyone know what that really means?

More of something is always better. Except when it's not. Why one computer screen is better than two

Healthcare hype or real healthcare disruption: How can we tell the difference?

How to make the most of your time in the 'Never Normal'

Office, home or hybrid: The remote work battle lines have been drawn. Which model will win?

COVID and working in 2022: Get ready for déjà vu all over again

Shifting our perspective: How leaders should respond to COVID disruption at work

Somewhere else is always better. Except maybe when it comes to providing your healthcare