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We're still on the COVID-19 roller coaster. Can we make it stop for good in 2021?
The start to 2021 was difficult as COVID-19 cases throughout the country we're spiking in January and February as vaccine supply was...

Alan Shoebridge
Jul 18, 20212 min read


The 1990 Tour: Lessons in grit, perseverance and determination
Grit: Firmness of mind or spirit; unyielding courage in the face of hardship or danger. Sepp Kuss, a native of Colorado riding for the...

Alan Shoebridge
Jul 12, 20213 min read


Building the fundamentals: How to effectively run your first big meeting
Running an effective meeting is a skill that is built over time through practice. Yet, we all have to start somewhere. If you’re going to...

Alan Shoebridge
Jun 27, 20211 min read


Arguing at work: Are you fighting the good fight or just being difficult?
When two sides disagree on something and neither wants to back down, small disagreements often become big problems that can derail...

Alan Shoebridge
Jun 16, 20213 min read


How to fight off imposter syndrome to keep your career momentum and personal growth going strong
Self-doubt is something that many people suffer from at times and it often holds us back from embracing new opportunities. Some people...

Alan Shoebridge
May 31, 20215 min read


Building the fundamentals: 5 questions that help set crystal clear expectations
Not asking the right questions when starting a new project is almost guaranteed to result in frustration, confusion or disappointment....

Alan Shoebridge
May 15, 20211 min read


3 slides for success: Tips for hiring and getting hired in 2021
Starting out from college and throughout my professional career I’ve been a candidate for many jobs. Too often, I’ve seen practices that...

Alan Shoebridge
Apr 25, 20211 min read


We are in the era of ‘zombie’ marketing. Like a good horror movie, it's both scary and exciting
Once upon a time (not actually that long ago!), if I wanted to personally communicate with someone there were two primary options at my...

Alan Shoebridge
Apr 12, 20214 min read


It's not you, it's me! Nobody 'wants' a relationship in healthcare, and that makes perfect sense
During conversations about generations and healthcare one assertion you'll hear often is that younger generations don't want to have a...

Alan Shoebridge
Mar 29, 20213 min read


Avoiding the self-criticism spiral: 3 ways to help you achieve a better balance
Deep down, we all know that balance is so important in many areas of our lives: diet, exercise, work environment, etc. Striving for...

Alan Shoebridge
Mar 25, 20213 min read


Operating in crisis mode can bring your team short-term gains, but look out for long-term pain
Responding to COVID-19 for the past year, many of us have been in constant “always on” communication mode. That was appropriate as...

Alan Shoebridge
Mar 2, 20212 min read


Successfully 'marketing' the COVID-19 vaccine: 4 unique challenges we'll need to overcome
As marketers and communicators, most of us are sadly quite familiar with receiving incomplete – or even downright sketchy – details about...

Alan Shoebridge
Feb 10, 20213 min read


Everything you need to know about healthcare marketing - in 5 slides!
Several years ago, I challenged myself to put together four simple slides that would capture the state of the healthcare industry at a...

Alan Shoebridge
Jan 20, 20211 min read


4 simple questions to set your course for 2021 … and help you stay focused!
As we start the first full work week of the New Year, many of us are looking for ways to take stock of what we’ve been doing and set the...

Alan Shoebridge
Jan 4, 20212 min read


ICYMI 2020: 5 topics that mattered to you (and me)
As 2020 winds down, I looked back through my LinkedIn and personal blog posts to see what topics provoked the most interest and response....

Alan Shoebridge
Dec 28, 20202 min read


Looking for the best way to ensure success in 2021? Celebrate what you accomplished during 2020!
A few years ago, my team had just pulled off an absolutely wonderful event that stretched out over several days at an off-site location,...

Alan Shoebridge
Dec 22, 20203 min read


We live in the ‘fail fast’ era. Why hasn’t that helped us respond more effectively to COVID-19?
In recent years, I’ve heard a lot about the power inherent in the concept of failing fast. Basically, this philosophy stresses learning...

Alan Shoebridge
Nov 30, 20203 min read


Gen X strikes back: Raising our voice and staking our claim as healthcare's 'triple threat' audience
As a member of Gen X, I'm tired of being left out of conversations about the generations. And as a healthcare marketer, I'm especially...

Alan Shoebridge
Oct 25, 20202 min read


Life lessons: What a classic 1970s TV commercial selling cereal can teach all of us about patience
When you create something good, stick with it. This is true for many things in life. For marketers, it’s advice we should heed when it...

Alan Shoebridge
Oct 12, 20202 min read


Face your fears: Here are 3 reasons why leaders should share their personal perspectives on issues
More than a decade ago, I started sending a “Friday Update” email to my team every week. My emails typically include HR-related reminders...

Alan Shoebridge
Sep 28, 20203 min read
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