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Arguing at work: Are you fighting the good fight or just being difficult?
When two sides disagree on something and neither wants to back down, small disagreements often become big problems that can derail...

Alan Shoebridge
Jun 17, 20213 min read
86 views
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How to fight off imposter syndrome to keep your career momentum and personal growth going strong
Self-doubt is something that many people suffer from at times and it often holds us back from embracing new opportunities. Some people...

Alan Shoebridge
May 31, 20215 min read
200 views
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Building the fundamentals: 5 questions that help set crystal clear expectations
Not asking the right questions when starting a new project is almost guaranteed to result in frustration, confusion or disappointment....

Alan Shoebridge
May 16, 20211 min read
100 views
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3 slides for success: Tips for hiring and getting hired in 2021
Starting out from college and throughout my professional career I’ve been a candidate for many jobs. Too often, I’ve seen practices that...

Alan Shoebridge
Apr 26, 20211 min read
79 views
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We are in the era of ‘zombie’ marketing. Like a good horror movie, it's both scary and exciting
Once upon a time (not actually that long ago!), if I wanted to personally communicate with someone there were two primary options at my...

Alan Shoebridge
Apr 13, 20214 min read
144 views
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It's not you, it's me! Nobody 'wants' a relationship in healthcare, and that makes perfect sense
During conversations about generations and healthcare one assertion you'll hear often is that younger generations don't want to have a...

Alan Shoebridge
Mar 30, 20213 min read
112 views
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Avoiding the self-criticism spiral: 3 ways to help you achieve a better balance
Deep down, we all know that balance is so important in many areas of our lives: diet, exercise, work environment, etc. Striving for...

Alan Shoebridge
Mar 25, 20213 min read
61 views
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Operating in crisis mode can bring your team short-term gains, but look out for long-term pain
Responding to COVID-19 for the past year, many of us have been in constant “always on” communication mode. That was appropriate as...

Alan Shoebridge
Mar 3, 20212 min read
107 views
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Successfully 'marketing' the COVID-19 vaccine: 4 unique challenges we'll need to overcome
As marketers and communicators, most of us are sadly quite familiar with receiving incomplete – or even downright sketchy – details about...

Alan Shoebridge
Feb 11, 20213 min read
47 views
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Everything you need to know about healthcare marketing - in 5 slides!
Several years ago, I challenged myself to put together four simple slides that would capture the state of the healthcare industry at a...

Alan Shoebridge
Jan 21, 20211 min read
307 views
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4 simple questions to set your course for 2021 … and help you stay focused!
As we start the first full work week of the New Year, many of us are looking for ways to take stock of what we’ve been doing and set the...

Alan Shoebridge
Jan 4, 20212 min read
76 views
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ICYMI 2020: 5 topics that mattered to you (and me)
As 2020 winds down, I looked back through my LinkedIn and personal blog posts to see what topics provoked the most interest and response....

Alan Shoebridge
Dec 29, 20202 min read
25 views
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Looking for the best way to ensure success in 2021? Celebrate what you accomplished during 2020!
A few years ago, my team had just pulled off an absolutely wonderful event that stretched out over several days at an off-site location,...

Alan Shoebridge
Dec 23, 20203 min read
48 views
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We live in the ‘fail fast’ era. Why hasn’t that helped us respond more effectively to COVID-19?
In recent years, I’ve heard a lot about the power inherent in the concept of failing fast. Basically, this philosophy stresses learning...

Alan Shoebridge
Nov 30, 20203 min read
71 views
2 comments


Gen X strikes back: Raising our voice and staking our claim as healthcare's 'triple threat' audience
As a member of Gen X, I'm tired of being left out of conversations about the generations. And as a healthcare marketer, I'm especially...

Alan Shoebridge
Oct 25, 20202 min read
287 views
0 comments


Life lessons: What a classic 1970s TV commercial selling cereal can teach all of us about patience
When you create something good, stick with it. This is true for many things in life. For marketers, it’s advice we should heed when it...

Alan Shoebridge
Oct 13, 20202 min read
602 views
0 comments


Face your fears: Here are 3 reasons why leaders should share their personal perspectives on issues
More than a decade ago, I started sending a “Friday Update” email to my team every week. My emails typically include HR-related reminders...

Alan Shoebridge
Sep 29, 20203 min read
65 views
0 comments


2020 broke all our 'normal' processes: Here is one way to get back on track for the upcoming year
The fall season is often a time to think about planning and envision the year to come. We should strive to get back into that groove and...

Alan Shoebridge
Sep 20, 20201 min read
33 views
0 comments


Navigating a new reality: Conference highlights and reflections about the road ahead for healthcare
For me, a highly effective professional conference delivers on three things: inspiration, useful content and networking opportunities....

Alan Shoebridge
Sep 17, 20203 min read
78 views
0 comments


Afraid to fail? Get over it! A 'good' failure can make you a smarter, more effective marketer
We’re all going to fail in life at some point – probably at many points in fact. Sometimes these failures will be painful, costly or...

Alan Shoebridge
Aug 31, 20203 min read
82 views
0 comments
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