
Two books to inspire and educate the healthcare marketer
With the year winding down, it’s the perfect time to read and reflect. To help you do that, here are two excellent resources for anyone in healthcare marketing. Although not connected in any official way, I found that they complement each other quite well. I hope these summaries will encourage you to pick these books up for yourself or someone you know this holiday season. Joe Public III: The End of Hospital Marketing by Chris Bevolo The final entry in the Joe Public trilogy,