With the year winding down, it’s the perfect time to read and reflect. To help you do that, here are two excellent resources for anyone in healthcare marketing. Although not connected in any official way, I found that they complement each other quite well. I hope these summaries will encourage you to pick these books up for yourself or someone you know this holiday season. Joe Public III: The End of Hospital Marketing by Chris Bevolo The final entry in the Joe Public trilogy,

Late last year, I challenged myself to put together four simple slides that would capture the state of the healthcare industry at a high level and explain the role of marketers. The initial intended audience was people who are new to the profession or considering a career in healthcare marketing. However, I quickly realized the fundamentals outlined here are good for just about anyone connected to healthcare no matter what their level of experience. As I was looking at these

Continuing the trend for the past few years, healthcare is in an exciting period of innovation and change, which is pushing marketers, communicators and strategists to respond in kind. Yet, change is rarely easy, resources for most organizations are constricted and the pressure to show immediate results grows stronger every day. Add in that during the past two weeks alone we’ve seen major disruption happening in the healthcare space with confirmed and potential “mega mergers”

If you couldn't attend the Healthcare Communicators of Oregon conference last week, you missed some engaging speakers and inspiring content. The good news is that thanks to Twitter, you can get the essence of the event by looking at the comments and content shared by attendees. Here are seven tweets from #hcofall2017 that captured some of the most important insights. Lee Aase: Keys to success in rapidly changing times While being smart is always a good thing, having the right