Alan Shoebridge
Review: Joe Public 2030 - Five Potent Predictions Reshaping How Consumers Engage Healthcare
Imagine it’s 2030 – what does the healthcare landscape look like in this country? Will there be more choices than ever for consumers,...
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Alan Shoebridge
- Mar 8, 2022
- 4 min
Healthcare is having its first metaverse moment. Does anyone know what that really means?
Can I interest you in a "downloadable virtual prescription drug” to treat your virtual health problem? You will probably need to read...
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Alan Shoebridge
- Mar 1, 2022
- 3 min
More of something is always better. Except when it's not. Why one computer screen is better than two
If something is good, we’re conditioned to think that more of it would automatically be better. But what if that’s completely wrong? Case...
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Alan Shoebridge
- Feb 1, 2022
- 3 min
Healthcare hype or real healthcare disruption: How can we tell the difference?
During the last five years – at least – it seems as if just about any announcement about a non-traditional healthcare provider coming up...
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Alan Shoebridge
- Jan 27, 2022
- 1 min
How to make the most of your time in the 'Never Normal'
Nearly everyone in healthcare is still on the COVID-19 rollercoaster. Where I work in Oregon, the national guard is back in our...
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Alan Shoebridge
- Jan 14, 2022
- 3 min
Office, home or hybrid: The remote work battle lines have been drawn. Which model will win?
Aside from COVID vaccination mandates and politics, is there any topic more divisive than the future of remote work? And like those other...
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Alan Shoebridge
- Dec 31, 2021
- 4 min
COVID and working in 2022: Get ready for déjà vu all over again
Déjà vu: A feeling that one has seen or heard something before. If you’ve worked in healthcare marketing and communications for more than...
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Alan Shoebridge
- Nov 30, 2021
- 4 min
Shifting our perspective: How leaders should respond to COVID disruption at work
Pre-COVID, many employers approached recruiting new employees with the mindset of putting the burden on candidates to prove why they...
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Alan Shoebridge
- Nov 1, 2021
- 3 min
Somewhere else is always better. Except maybe when it comes to providing your healthcare
“Somewhere else is always better.” OK, I am chopping up a movie quote a bit here, but please allow me some artistic license because that...
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Alan Shoebridge
- Oct 15, 2021
- 2 min
Back to the future: Taking a new path to a familiar destination
The picture at the top of this article has been my personal laptop’s screensaver since I moved from Portland, Oregon to California nearly...
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Alan Shoebridge
- Sep 29, 2021
- 4 min
Experts are smarter than us. That’s why they are experts!
It’s a massive understatement to say that society’s response to the COVID-19 pandemic has exposed some faults and raises a lot of...
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Alan Shoebridge
- Sep 7, 2021
- 3 min
Celebrating a milestone: Lessons learned from 100 blog posts
I launched my website - and first blog post - in early 2017. In August of this year, I published my 100th blog post. Depending on your...
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Alan Shoebridge
- Aug 19, 2021
- 2 min
To communicators, ‘nobody’ is a dead end. ‘Not everyone’ is an opportunity worth pursuing
My biggest pet peeve as a professional marketer and communicator is hearing people say “nobody knows about us.” Closely related is...
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Alan Shoebridge
- Aug 10, 2021
- 4 min
Pushing through pessimism: Our most important action in fighting COVID-19 vaccine resistance
I don’t want to be writing about a surge in COVID-19 cases and vaccine opponents right now, but thinking about much else is difficult and...
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Alan Shoebridge
- Jul 18, 2021
- 2 min
We're still on the COVID-19 roller coaster. Can we make it stop for good in 2021?
The start to 2021 was difficult as COVID-19 cases throughout the country we're spiking in January and February as vaccine supply was...
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Alan Shoebridge
- Jul 13, 2021
- 3 min
The 1990 Tour: Lessons in grit, perseverance and determination
Grit: Firmness of mind or spirit; unyielding courage in the face of hardship or danger. Sepp Kuss, a native of Colorado riding for the...
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Alan Shoebridge
- Jun 28, 2021
- 1 min
Building the fundamentals: How to effectively run your first big meeting
Running an effective meeting is a skill that is built over time through practice. Yet, we all have to start somewhere. If you’re going to...
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Alan Shoebridge
- Jun 17, 2021
- 3 min
Arguing at work: Are you fighting the good fight or just being difficult?
When two sides disagree on something and neither wants to back down, small disagreements often become big problems that can derail...
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Alan Shoebridge
- May 31, 2021
- 5 min
How to fight off imposter syndrome to keep your career momentum and personal growth going strong
Self-doubt is something that many people suffer from at times and it often holds us back from embracing new opportunities. Some people...
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Alan Shoebridge
- May 16, 2021
- 1 min
Building the fundamentals: 5 questions that help set crystal clear expectations
Not asking the right questions when starting a new project is almost guaranteed to result in frustration, confusion or disappointment....
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