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Sports sponsorships: When do they make sense for healthcare organizations?

Sports sponsorships: When do they make sense for healthcare organizations?

Sports sponsorships: When do they make sense for healthcare organizations?

With baseball, soccer and the NBA playoffs in full swing, this is the perfect time to write about the value of sports sponsorships for a...

Alan Shoebridge

Apr 22, 20194 min read

Leaders take a stand on issues that matter

Leaders take a stand on issues that matter

Leaders take a stand on issues that matter

For regular users of social media, sharing our beliefs and opinions is something we’ve grown comfortable doing during recent years. A...

Alan Shoebridge

Sep 14, 20172 min read

Insights and inspirations: SHSMD Connections 2025

Insights and inspirations: SHSMD Connections 2025

Insights and inspirations: SHSMD Connections 2025

Should we rebrand? Why the answer is almost always no

Should we rebrand? Why the answer is almost always no

Should we rebrand? Why the answer is almost always no

Communications and marketing in the ‘post-shame, post-truth’ era

Communications and marketing in the ‘post-shame, post-truth’ era

Communications and marketing in the ‘post-shame, post-truth’ era

Mission: Impossible – Communications leader for X

Mission: Impossible – Communications leader for X

Mission: Impossible – Communications leader for X

Swaay.Health Live: Insights and inspirations

Swaay.Health Live: Insights and inspirations

Swaay.Health Live: Insights and inspirations

LOS: Healthcare’s most misunderstood metric

LOS: Healthcare’s most misunderstood metric

LOS: Healthcare’s most misunderstood metric

Insights and inspirations: SHSMD Connections 2025

Insights and inspirations: SHSMD Connections 2025

Insights and inspirations: SHSMD Connections 2025

Should we rebrand? Why the answer is almost always no

Should we rebrand? Why the answer is almost always no

Should we rebrand? Why the answer is almost always no

Communications and marketing in the ‘post-shame, post-truth’ era

Communications and marketing in the ‘post-shame, post-truth’ era

Communications and marketing in the ‘post-shame, post-truth’ era

Mission: Impossible – Communications leader for X

Mission: Impossible – Communications leader for X

Mission: Impossible – Communications leader for X

Swaay.Health Live: Insights and inspirations

Swaay.Health Live: Insights and inspirations

Swaay.Health Live: Insights and inspirations

LOS: Healthcare’s most misunderstood metric

LOS: Healthcare’s most misunderstood metric

LOS: Healthcare’s most misunderstood metric

Get lost in a good book: 10 reading recommendations from 2024

Get lost in a good book: 10 reading recommendations from 2024

Get lost in a good book: 10 reading recommendations from 2024

The path ahead for healthcare communicators and marketers: 2025 will require balancing positivity and realism

The path ahead for healthcare communicators and marketers: 2025 will require balancing positivity and realism

The path ahead for healthcare communicators and marketers: 2025 will require balancing positivity and realism

Brave new healthcare world: AI listening tools enter the exam room

Brave new healthcare world: AI listening tools enter the exam room

Brave new healthcare world: AI listening tools enter the exam room

Get out of your bubble! 5 reasons why you should attend a conference this fall

Get out of your bubble! 5 reasons why you should attend a conference this fall

Get out of your bubble! 5 reasons why you should attend a conference this fall

Progress on burnout has stalled. What can communicators do now?

Progress on burnout has stalled. What can communicators do now?

Progress on burnout has stalled. What can communicators do now?

Healthcare is hard; healthcare disruption is harder: Why Walmart Health pulled back on primary care

Healthcare is hard; healthcare disruption is harder: Why Walmart Health pulled back on primary care

Healthcare is hard; healthcare disruption is harder: Why Walmart Health pulled back on primary care

Insights and inspirations for healthcare communicators and marketers at HMPS24

Insights and inspirations for healthcare communicators and marketers at HMPS24

Insights and inspirations for healthcare communicators and marketers at HMPS24

AI at HMPS24: Your (nearly) complete guide to what’s happening

AI at HMPS24: Your (nearly) complete guide to what’s happening

AI at HMPS24: Your (nearly) complete guide to what’s happening

Say this, not that. What leaders SHOULD have said about remote work

Say this, not that. What leaders SHOULD have said about remote work

Say this, not that. What leaders SHOULD have said about remote work

Get lost in a good book: 10 reading recommendations from 2023

Get lost in a good book: 10 reading recommendations from 2023

Get lost in a good book: 10 reading recommendations from 2023

You’ve got mail and you probably always will. Why email refuses to fade away

You’ve got mail and you probably always will. Why email refuses to fade away

You’ve got mail and you probably always will. Why email refuses to fade away

One year later: Evaluating the impact of AI on content creation

One year later: Evaluating the impact of AI on content creation

One year later: Evaluating the impact of AI on content creation

2023 Becker's Healthcare CEO/CFO takeaways: Trends, challenges and opportunities

2023 Becker's Healthcare CEO/CFO takeaways: Trends, challenges and opportunities

2023 Becker's Healthcare CEO/CFO takeaways: Trends, challenges and opportunities

HCIC23 is almost here: get ready for an amazing event!

HCIC23 is almost here: get ready for an amazing event!

HCIC23 is almost here: get ready for an amazing event!

Insights and inspirations from SHSMD Connections 2023

Insights and inspirations from SHSMD Connections 2023

Insights and inspirations from SHSMD Connections 2023

SHSMD23: How to make the most out of your experience

SHSMD23: How to make the most out of your experience

SHSMD23: How to make the most out of your experience

Breaking the cycle: Knowing when ‘good enough’ is better than perfect

Breaking the cycle: Knowing when ‘good enough’ is better than perfect

Breaking the cycle: Knowing when ‘good enough’ is better than perfect

Office Work in 2023: Are Communicators Ever Going Back for Good?

Office Work in 2023: Are Communicators Ever Going Back for Good?

Office Work in 2023: Are Communicators Ever Going Back for Good?

AHA Leadership Summit recap: A look at the key takeaways and the road ahead for healthcare

AHA Leadership Summit recap: A look at the key takeaways and the road ahead for healthcare

AHA Leadership Summit recap: A look at the key takeaways and the road ahead for healthcare

Healthcare at the halfway point: What’s going well – and not so well – in 2023

Healthcare at the halfway point: What’s going well – and not so well – in 2023

Healthcare at the halfway point: What’s going well – and not so well – in 2023

The era of AI-powered communicators is here. How do we successfully navigate this brave new world?

The era of AI-powered communicators is here. How do we successfully navigate this brave new world?

The era of AI-powered communicators is here. How do we successfully navigate this brave new world?

HMPS 2023: Insights and inspirations for healthcare communicators and marketers

HMPS 2023: Insights and inspirations for healthcare communicators and marketers

HMPS 2023: Insights and inspirations for healthcare communicators and marketers

Insights and observations: Becker’s annual meeting 2023

Insights and observations: Becker’s annual meeting 2023

Insights and observations: Becker’s annual meeting 2023

Writing versus editing: Does this distinction still matter in the AI era?

Writing versus editing: Does this distinction still matter in the AI era?

Writing versus editing: Does this distinction still matter in the AI era?

Navigating life's challenges: 3 valuable lessons you can learn from driving on snowy roads

Navigating life's challenges: 3 valuable lessons you can learn from driving on snowy roads

Navigating life's challenges: 3 valuable lessons you can learn from driving on snowy roads

2023: What we know and don’t know about healthcare

2023: What we know and don’t know about healthcare

2023: What we know and don’t know about healthcare

Get lost in a good book: 10 reading recommendations from 2022

Get lost in a good book: 10 reading recommendations from 2022

Get lost in a good book: 10 reading recommendations from 2022

Getting the most out of 2023: Use these four quarterly strategies for success

Getting the most out of 2023: Use these four quarterly strategies for success

Getting the most out of 2023: Use these four quarterly strategies for success

Planning for 2023: 4 critical questions to ask yourself

Planning for 2023: 4 critical questions to ask yourself

Planning for 2023: 4 critical questions to ask yourself

Why a strong brand (still) matters in healthcare

Insights and inspirations from SHSMD Connections 2022

Insights and inspirations from SHSMD Connections 2022

Insights and inspirations from SHSMD Connections 2022

Four ways to get the most out of SHSMD Connections 2022

Four ways to get the most out of SHSMD Connections 2022

Four ways to get the most out of SHSMD Connections 2022

Why don’t leaders and employees agree on remote work? They’re not having the right conversation

Why don’t leaders and employees agree on remote work? They’re not having the right conversation

Why don’t leaders and employees agree on remote work? They’re not having the right conversation

Amazon’s healthcare disruption: 5 initial takeaways from the One Medical news

Amazon’s healthcare disruption: 5 initial takeaways from the One Medical news

Amazon’s healthcare disruption: 5 initial takeaways from the One Medical news

Why is healthcare so complicated? It starts with failing to agree on what healthcare means

Why is healthcare so complicated? It starts with failing to agree on what healthcare means

Why is healthcare so complicated? It starts with failing to agree on what healthcare means

COVID is healthcare's biggest disruption. What does that mean?

COVID is healthcare's biggest disruption. What does that mean?

COVID is healthcare's biggest disruption. What does that mean?

HMPS 2022 recap: Facing 'uncomfortable truths' to drive change in healthcare

HMPS 2022 recap: Facing 'uncomfortable truths' to drive change in healthcare

HMPS 2022 recap: Facing 'uncomfortable truths' to drive change in healthcare

Hospital Week 2022: Sharing gratitude and reflecting on the future

Hospital Week 2022: Sharing gratitude and reflecting on the future

Hospital Week 2022: Sharing gratitude and reflecting on the future

The complex nature of competition in healthcare

The complex nature of competition in healthcare

The complex nature of competition in healthcare

Think fixing our cover letter problem is impossible? Think again!

Think fixing our cover letter problem is impossible? Think again!

Think fixing our cover letter problem is impossible? Think again!

Improving healthcare: Can separate paths lead us all to the same destination?

Improving healthcare: Can separate paths lead us all to the same destination?

Improving healthcare: Can separate paths lead us all to the same destination?

Review: Joe Public 2030 - Five Potent Predictions Reshaping How Consumers Engage Healthcare

Review: Joe Public 2030 - Five Potent Predictions Reshaping How Consumers Engage Healthcare

Review: Joe Public 2030 - Five Potent Predictions Reshaping How Consumers Engage Healthcare

Healthcare is having its first metaverse moment. Does anyone know what that really means?

Healthcare is having its first metaverse moment. Does anyone know what that really means?

Healthcare is having its first metaverse moment. Does anyone know what that really means?

More of something is always better. Except when it's not. Why one computer screen is better than two

More of something is always better. Except when it's not. Why one computer screen is better than two

More of something is always better. Except when it's not. Why one computer screen is better than two

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