Alan ShoebridgeMar 6, 20192 minDisrupt your marketing with one simple questionDisruption has been the buzzword in healthcare – and healthcare marketing – for the past five years or so. Yet, we tend to think of that disruption only at a super-high, macro level. There is a real opportunity to apply it to everything we do. One question can help get you there. It’s asking “what happens if we don’t do this?” when evaluating existing work, requests from partners and future opportunities. There is another way of approaching your questioning. You could use “wh
Alan ShoebridgeFeb 14, 20193 minWhat you might be overlooking about a career change – part threeWhen I started this series of blog posts in early 2018 after making a major career change, I never imagined writing about this development. What might you be overlooking about a career change? The fact that the first move you make might not be the right one. Over the years, I noticed that a significant number of my colleagues left long-term roles, joined new companies and then quickly left those opportunities. I always wondered what happened in those situations and dismissed
Alan ShoebridgeDec 18, 20185 minTwo books to inspire and educate the healthcare marketerWith the year winding down, it’s the perfect time to read and reflect. To help you do that, here are two excellent resources for anyone in healthcare marketing. Although not connected in any official way, I found that they complement each other quite well. I hope these summaries will encourage you to pick these books up for yourself or someone you know this holiday season. Joe Public III: The End of Hospital Marketing by Chris Bevolo The final entry in the Joe Public trilogy,
Alan ShoebridgeMay 31, 20184 minWhat you are overlooking about a career change – part twoI recently took a new job in a new state at a new organization. During the next few months, I will share some of the knowledge that I pick up along the way. Although this advice might seem obvious at times, I think there are many areas that simply don't get the attention they deserve. Case in point for today's blog: transition planning. Change is exhausting: Don't ignore the need for a good transition strategy This week marks 60 days with my new organization, and the past two
Alan ShoebridgeApr 3, 20182 minWhat you are overlooking about a career change – part oneI recently took a new job in a new state at a new organization. During the next few months, I will share some of the knowledge that I pick up along the way. Although this advice might seem obvious at times, I think there are many areas that simply don't get the attention they deserve. Case in point for today's blog: Financial planning. Financial planning must go beyond salary considerations The TOTAL financial impact of a career change rarely gets discussed in most articles p
Alan ShoebridgeFeb 22, 20183 minThree life lessons you can learn from driving in the snowWhen a snowstorm – or even a light dusting – hits Portland chaos tends to ensue. The arrival of bad weather also leads to one of my pet peeves happening ad nauseam: People claiming that Oregonians “can’t drive in the snow” as if there is some type of regressive personality trait holding us back. I think the truth is actually dependent on three factors that are crucial to how you should approach driving in the snow, building a career or just going through life in general: Your
Alan ShoebridgeDec 27, 20172 minHealthcare marketers: How do you feel about 2018?Continuing the trend for the past few years, healthcare is in an exciting period of innovation and change, which is pushing marketers, communicators and strategists to respond in kind. Yet, change is rarely easy, resources for most organizations are constricted and the pressure to show immediate results grows stronger every day. Add in that during the past two weeks alone we’ve seen major disruption happening in the healthcare space with confirmed and potential “mega mergers”
