Alan Shoebridge
Disrupt your marketing with one simple question
Disruption has been the buzzword in healthcare – and healthcare marketing – for the past five years or so. Yet, we tend to think of that disruption only at a super-high, macro level. There is a real opportunity to apply it to everything we do. One question can help get you there. It’s asking “what happens if we don’t do this?” when evaluating existing work, requests from partners and future opportunities. There is another way of approaching your questioning. You could use “wh
