My book is now available on Amazon!

My approach to communication and marketing

My approach is to ask “why” before “how,” and by doing so I have a proven ability to build plans and implement strategies that have resulted in strong customer engagement for hospitals, clinical service lines and medical groups. Directing teams of up to 25 multi-level professionals, I also enjoy mentoring and managing employees to deliver an efficient and effective use of resources. 

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Healthcare marketing for 2021 explained in 5 slides

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My 3-minute definition of marketing

Biography

Alan Shoebridge is the Chief Communication Officer for Providence in Oregon. He oversees all communications in the Oregon region, including caregiver communication, community relations, crisis communication, executive communication, issues management, physician and caregiver engagement, media relations, and social media. He has also held senior marketing and communication leadership roles at Kaiser Permanente and Salinas Valley Memorial Healthcare System.

Alan has more than 15 years of direct marketing and communication experience for healthcare and medical insurance organizations with a focus on marketing plan development, advertising, messaging, research and other areas. He has also worked as a newspaper reporter and in public relations. Alan earned his BA in English from the University of Oregon.

Alan is an active member in several community and professional organizations. He currently serves on the board of the Society for Healthcare Strategy and Market Development, a personal membership group of the American Hospital Association, with more than 4,000 members who specialize in marketing, communication, business development and strategic planning. In addition, he is a past board member for Transition Projects in Portland and the Point Lobos Foundation in Monterey.

In his free time, Alan enjoys cycling, reading, hiking and exploring Oregon with his wife Amber and their two English bulldogs.

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