CONTACT ME

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Alan Shoebridge

MARKETING & COMMUNICATION LEADER

 

Experience:

Director of marketing

Salinas Valley Memorial Healthcare System

Senior director, national marketing strategy

Kaiser Permanente

Executive director, marketing and communications

Providence St. Joseph Health

Board service:

Society for Healthcare Strategy and Market Development (SHSMD); member

Transition Projects; vice chair, member (2012-18)​

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EXPERIENCE
 

My approach to healthcare marketing

My approach is to ask “why” before “how,” and by doing so I have a proven ability to build plans and implement strategies that have resulted in strong customer engagement for hospitals, clinical service lines and medical groups. Directing teams of up to 25 multi-level professionals, I also enjoy mentoring and managing employees to deliver an efficient and effective use of resources. 

Healthcare marketing explained in 4 slides

EDUCATION