My approach to healthcare marketing

My approach is to ask “why” before “how,” and by doing so I have a proven ability to build plans and implement strategies that have resulted in strong customer engagement for hospitals, clinical service lines and medical groups. Directing teams of up to 25 multi-level professionals, I also enjoy mentoring and managing employees to deliver an efficient and effective use of resources. 

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Healthcare marketing explained in 4 slides

Biography

Alan Shoebridge is the director of marketing and communications for Salinas Valley Memorial Healthcare System. He has also held senior marketing and communication leadership roles at Kaiser Permanente and Providence St. Joseph Health, two of the nation’s largest healthcare providers.

Alan has more than 15 years of direct marketing and communication experience for healthcare and medical insurance organizations with a focus on marketing plan development, advertising, messaging, research and other areas. He has also worked as a newspaper reporter and in public relations. Alan earned his BA in English from the University of Oregon.

Alan is an active member in several community and professional organizations. He currently serves on the board of the Society for Healthcare Strategy and Market Development, a personal membership group of the American Hospital Association, with more than 4,000 members who specialize in marketing, communication, business development and strategic planning. In addition, he serves on the board of the Point Lobos Foundation in the Monterey area. Point Lobos is a natural reserve, not a park, and afforded the highest level of statewide protection.

Alan is also a past vice chair of the board for Transition Projects, a Portland, Oregon-based nonprofit that helps people transition from homelessness to housing.

In his free time, Alan enjoys cycling, reading, hiking and exploring Monterey County with his wife Amber and their two English bulldogs.

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