
Alan Shoebridge
MARKETING & COMMUNICATION LEADER
Experience:
Director of marketing
Salinas Valley Memorial Healthcare System
Senior director, national marketing strategy
Executive director, marketing and communications
Board service:
Society for Healthcare Strategy and Market Development (SHSMD); member
Transition Projects; vice chair, member (2012-18)
EXPERIENCE
My approach to healthcare marketing
My approach is to ask “why” before “how,” and by doing so I have a proven ability to build plans and implement strategies that have resulted in strong customer engagement for hospitals, clinical service lines and medical groups. Directing teams of up to 25 multi-level professionals, I also enjoy mentoring and managing employees to deliver an efficient and effective use of resources.