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My book is now available on Amazon!
Communicator, marketer, leader, GenXer, cyclist, Oregon Duck
What I believe:
Every great healthcare organization needs to have marketing and communications teams that are equally excellent. Excellence in those areas engages consumers, promotes healthier behaviors and drives new business that is aligned with an organization’s mission.
Work experience:
Providence (current)
Salinas Valley Memorial Healthcare System
Board service:
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Society for Healthcare Strategy and Market Development (SHSMD):member (2016-present)
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Point Lobos Foundation: member (2020-2022)
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Transition Projects: vice chair, member (2012-18)
Education:
University of Oregon - BA, English
My approach to communication and marketing
My approach is to ask “why” before “how,” and by doing so I have a proven ability to build plans and implement strategies that have resulted in strong customer engagement for hospitals, clinical service lines and medical groups. Directing teams of up to 25 multi-level professionals, I also enjoy mentoring and managing employees to deliver an efficient and effective use of resources.
Healthcare marketing for 2021 explained in 5 slides
Biography
Alan Shoebridge is the Associate Vice President for National Communication at Providence. He leads a diverse, multi-state communication team responsible for internal communication, public relations, issues management, labor relations and DE&I initiatives. Alan has also held senior marketing and communication leadership roles at Kaiser Permanente and Salinas Valley Memorial Healthcare System.
Alan has more than 15 years of direct marketing and communication experience for healthcare and medical insurance organizations with a focus on marketing plan development, advertising, messaging, research and other areas. He has also worked as a newspaper reporter and in public relations. Alan earned his BA in English from the University of Oregon.
Alan is an active member in several community and professional organizations. He currently serves on the board of the Society for Healthcare Strategy and Market Development, a personal membership group of the American Hospital Association, with more than 4,000 members who specialize in marketing, communication, business development and strategic planning. In addition, he is a past board member for Transition Projects in Portland and the Point Lobos Foundation in Monterey.
In his free time, Alan enjoys cycling, reading, hiking and exploring Oregon with his wife Amber and their two English bulldogs.