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My book is available on Amazon:
Communicator, marketer, leader, GenXer, cyclist, Oregon Duck
During my career, I have successfully led communication and marketing initiatives that engage consumers, promote brand preference and drive new business. I am currently the Associate Vice President/Chief Communication Officer for national communications at Providence, one of the nation's largest healthcare systems. I have also held senior marketing and communication leadership roles at Kaiser, Salinas Valley Health and Moda Health.
Board service:
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Society for Healthcare Strategy and Market Development (SHSMD): president (2023); member (2016-present)
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Healthcare Communicators Northwest: (2023-present)
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Transition Projects: member (2024-present) vice chair (2018); member (2012-18)
Education:
University of Oregon - BA, English
Social media:
My approach to communication and marketing
My approach is to ask “why” before “how,” and by doing so I have a proven ability to build plans and implement strategies that have resulted in strong customer engagement for hospitals, clinical service lines and medical groups. Directing teams of up to 25 multi-level professionals, I also enjoy mentoring and managing employees to deliver an efficient and effective use of resources.
Biography
Alan Shoebridge is the Associate Vice President for National Communication at Providence. He leads a diverse, multi-state communication team responsible for internal communication, public relations, issues management, labor relations and DE&I initiatives. Alan has also held senior marketing and communication leadership roles at Kaiser, Salinas Valley Health, and Moda Health.
Alan has more than 20 years of direct marketing and communication experience for healthcare and medical insurance organizations with a focus on communication and marketing plan development, media relations, advertising, messaging, research and other areas. He has also worked as a newspaper reporter and in public relations. Alan earned his BA in English from the University of Oregon.
Alan is an active member in several community and professional organizations. He currently serves on the board of the Society for Healthcare Strategy and Market Development (SHSMD), a personal membership group of the American Hospital Association, with more than 4,000 members who specialize in marketing, communication, business development and strategic planning. He is also a board member for Healthcare Communicators Northwest and Transition Projects in Portland.
In his free time, Alan enjoys cycling, reading, hiking and exploring Oregon with his wife Amber and their English bulldog, Minnie.