EXPERIENCE

Director of Marketing

(January 2019-present)

Salinas Valley Memorial Healthcare System
- Promote and enhance the brand reputation for an award-winning hospital and healthcare systemthat has served Salinas and Monterey County for more than 60 years.

Senior Director, National Marketing Strategy

(March 2018-November 2018)

Kaiser Permanente
- Direct the development and implementation of enterprise-wide B2B and B2C marketing strategies.
- Lead the development and ongoing assessment of a marketing and communications shared infrastructure across all regions.
-Accountable for the effective prioritization and optimization of marketing resources; manage a multi-level team of MarCom staff (24 FTEs).

Providence St. Joseph Health

- Drive initiatives that optimize the integration and efficiency of marketing and communication activities across a seven-state, 170-employee team.
- Ensure efficient and effective workflows and processes across all areas of marketing and communication.
- Oversee and coordinate system-wide vendor and contract decision-making.
- Develop processes to measure customer satisfaction and engagement.

Executive Director, Marketing and Communications

(October 2017-March 2018)

Senior Director of Marketing

(January 2016-October 2017)

Providence Health & Services

- Delivered innovative campaigns that built awareness, created preference and generated demand for Providence’s services, products and facilities.
- Accountable for the management of a $6 million budget across multiple regions.
- Led a multi-level team of professionals located throughout a five-state system.

EDUCATION

Bachelor's Degree

University of Oregon
When I graduated, people often asked what I planned to do with an English degree in the “real world.” I’m pleased to say that it provided a strong base for the career I have today.