My book is now available on Amazon!


Marketer, communicator, leader, GenXer, cyclist, Oregon Duck


What I believe:
Every great healthcare organization needs to have marketing and communications teams that are equally excellent. Excellence in those areas engages consumers, promotes healthier behaviors and drives new business that is aligned with an organization’s mission. 
Work experience:
Providence (current)

Salinas Valley Memorial Healthcare System

Kaiser Permanente

Board service:


University of Oregon - BA, English

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My approach to healthcare marketing

My approach is to ask “why” before “how,” and by doing so I have a proven ability to build plans and implement strategies that have resulted in strong customer engagement for hospitals, clinical service lines and medical groups. Directing teams of up to 25 multi-level professionals, I also enjoy mentoring and managing employees to deliver an efficient and effective use of resources. 

Healthcare marketing for 2021 explained in 5 slides

My 3-minute definition of marketing



Alan Shoebridge is the director of marketing and communications for Salinas Valley Memorial Healthcare System. He has also held senior marketing and communication leadership roles at Kaiser Permanente and Providence St. Joseph Health, two of the nation’s largest healthcare providers.


Alan has more than 15 years of direct marketing and communication experience for healthcare and medical insurance organizations with a focus on marketing plan development, advertising, messaging, research and other areas. He has also worked as a newspaper reporter and in public relations. Alan earned his BA in English from the University of Oregon.


Alan is an active member in several community and professional organizations. He currently serves on the board of the Society for Healthcare Strategy and Market Development, a personal membership group of the American Hospital Association, with more than 4,000 members who specialize in marketing, communication, business development and strategic planning. In addition, he serves on the board of the Point Lobos Foundation in the Monterey area. Point Lobos is a natural reserve, not a park, and afforded the highest level of statewide protection.


In his free time, Alan enjoys cycling, reading, hiking and exploring Monterey County with his wife Amber and their two English bulldogs.

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